I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating in the online revolution - over several decades.
Is Snapchat in trouble because it is a teenage fad or because it isn't big enough to compete with the Facebook/Google duopoly? Probably both.
Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the first quarter of this year.
Back on April 19, the Wall Street Journal reported that Google "is planning" to introduce an "ad blocking feature" for its Chrome browser. Since then, a rather conspicuous silence has prevailed.
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