• Rocket Fuel Fails To Ignite
    I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointing" third quarter results and its stock price in an email interview. "My impression is [Wall Street] isn't really getting it," he said.
  • The Trade Desk Opens Up
    The Trade Desk's IPO provides a unique opportunity to see both how viable ad tech companies are in the public markets as well as to evaluate The Trade Desk in particular.
  • Snapchat, The MTV Of 2016
    This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. Any company that reaches, on a given day, 41% of 18-34 year olds in the U.S. is going to get noticed.
  • Facebook Targets Craigslist And eBay
    Facebook is taking on Craigslist and eBay directly, with a new mobile local - and probably international - classified ad feature called Marketplace, giving it some unique opportunities to further target its users with programmatic ads.