If anything on the horizon can possibly challenge the duopoly of Google and Facebook in their domination of programmatic advertising, it is the new Oath. But ...
In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads.
It's hard to talk about a healthy digital ad market if two companies are so dominating it.
In partnership with Ipsos, Google is presenting "Generation Z," new insights into the mobile-first mindset of teens. In a lot of ways, I find its findings depressing.