- Pernod Launches YouTube Contest, TV Campaign For Malibu Rum
Marketing Daily, Nina Lentini - Wednesday, May 16, 2007
[Spirits] The YouTube contest, a first for the brand, is designed ...
- Pepsi's Mountain Dew Ties In With 'Transformers' For Summer Promotion
Marketing Daily, Nina Lentini - Tuesday, May 15, 2007
[Beverages] The beverage giant looks for films that generate a lot ...
- Masterfoods Slims Down Name To Just Mars
Marketing Daily, Nina Lentini - Monday, May 14, 2007
[Food] "A single corporate brand name will consolidate and leverage the credibili ...
- Hewlett-Packard Kicks Off 'Shrek'-Themed Photo Contest
Marketing Daily, Nina Lentini - Monday, May 14, 2007
[Technology] The promotion is one way to acquaint consumers with HP's Snapfis ...
- McDonald's Is Among U.S. Firms Named 'World's Most Ethical' By Magazine
Marketing Daily, Nina Lentini - Friday, May 11, 2007
[Perception]Ethisphere Magazine cites the companies for "their strong leadership in ethi ...
- Papa John's Posts Gain In Quarter, Hopes To Boost Ad Spend
Marketing Daily, Nina Lentini - Thursday, May 10, 2007
[Restaurants] The company hopes to increase national ad spending by 20 ...
- McDonald's Readies 'Joy Of Shrek' With Global Ads, Promos, Web Site
Marketing Daily, Nina Lentini - Wednesday, May 9, 2007
[Restaurants] Hot on the heels of a solid 4.8% gain in glob ...
- Beam Global Strengthens Voluntary Rules On Marketing Alcohol
Marketing Daily, Nina Lentini - Tuesday, May 8, 2007
[Spirits] While it contends there is no link between advertising and undera ...
- Quirky Combo In Kentucky: Papa John's, Crown Royal Gift Queen At Derby
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Food/Beverages] Queen Elizabeth II will leave the Kentucky Derby with whiskey blend ...
- PetSmart Makes A Name For Itself With 'Mr. Barky Von Schnauzer' Commercial
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Food] The campaign is part of an overall strategy aimed at leveragi ...
- Grant & Sons Launches Online Campaign For Icelandic Vodka Rekya
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Beverages] "That's where our target consumers [ages 22 to 35] spend the ...
- Alternative Out-Of-Home Media Spending Expanding Rapidly, Study Finds
Marketing Daily, Nina Lentini - Tuesday, May 1, 2007
[Strategy] Lifestyle trends that hamper the growth of traditional media are playi ...
- Anheuser-Busch Ad Urges Moms, Dads 'Don't Be A Pushover; Be A Parent'
Marketing Daily, Nina Lentini - Monday, April 30, 2007
[Beverages] While some may see these efforts as a method of blunti ...
- Burger King Profit Up on $1 Breakfast Menu, Texas Double Whoppers
Marketing Daily, Nina Lentini - Monday, April 30, 2007
[Restaurants] "We are at a large perceptual disadvantage on value for mone ...
- Marketing By Numbers: Taco Bell, Arby's And The Summer Movie Line-Up
Marketing Daily, Nina Lentini - Friday, April 27, 2007
Something strange is in the air. Two fast-food giants are out wi ...
- With Robust Quarter To Its Credit, Pepsi Looks At 'Very Full' Acquisition Pipeline
Marketing Daily, Nina Lentini - Thursday, April 26, 2007
[Beverages] On the heels of reports that rival Coke is nearing ...
- Kimberly-Clark Revenue Nothing To Sneeze At; It's Up 8%
Marketing Daily, Nina Lentini - Tuesday, April 24, 2007
[Packaged Goods] Although the company is being hit with higher-than-expected cost inflatio ...
- Nair Takes Iconic 'Short Shorts' To A New Level With A New Campaign
Marketing Daily, Nina Lentini - Tuesday, April 24, 2007
[Beauty] The brand is out with its pre-summer commercials, same beautiful gir ...
- McDonald's Beefs Up Sales, Eyes New Products and Services
Marketing Daily, Nina Lentini - Monday, April 23, 2007
[Restaurants] On a hot streak, it is gearing up for national rollou ...
- TNS Aligns With Integration To Leverage Brand Management Tool
Marketing Daily, Nina Lentini - Thursday, April 19, 2007
[Research] The TNS and Integration strategic alliance translates into the ability f ...
- Tyson, Conoco Cook Up Recipe To Battle Climate Change
Marketing Daily, Nina Lentini - Tuesday, April 17, 2007
Here are two companies whose names you don't see in the sa ...
- Kraft's First CMO Resigns After Seven Months On The Job
Marketing Daily, Nina Lentini - Monday, April 16, 2007
[Food] Jeri Finard cited personal reasons for leaving the job to whi ...
- Riding Sales Wave, McDonald's Intros New Premium Salad
Marketing Daily, Nina Lentini - Monday, April 16, 2007
[Restaurants] The fast-food giant is following the industry playbook by coming o ...
- KFC Airs Ringtone Ad Aimed At Those Who Can Hear It
Marketing Daily, Nina Lentini - Thursday, April 12, 2007
[Restaurants] Generally, only people under 30 can hear the "mosquito ringtone," whi ...
- Buzz Marketing: KFC Uses Mosquito Ringtones, For Those Who Can Hear It
MediaDailyNews, Nina Lentini - Thursday, April 12, 2007
Last night, KFC aired a national TV ad for its new Bonele ...
- Study Reveals TV Pharma Ads Are Not As Effective As Print
Marketing Daily, Nina Lentini - Wednesday, April 11, 2007
[Research] Affinity found that, while print may be more effective, TV advertisi ...
- Study Finds TV Pharma Ads Less Effective Than Print
MediaDailyNews, Nina Lentini - Wednesday, April 11, 2007
Affinity, which researched consumer reactions to pharmaceutical advertising in the first quart ...
- A Hole In One For ... Iowa?
Marketing Daily, Nina Lentini - Tuesday, April 10, 2007
Now that Zach Johnson has won the Masters, he is sure ...
- Vintner Targets Hog Riders With V-Twin Zin
Marketing Daily, Nina Lentini - Monday, April 9, 2007
[Beverages] The average Harley rider is in his 40s and 50s wi ...
- IRI Identifies Top 30 Table Wine Brand Performers
Marketing Daily, Nina Lentini - Friday, April 6, 2007
[Beverages] The study also noted an increase in merchandising support that appear ...