- Concerted Efforts For 'Live Earth' Rest On Marketers' Backing
Marketing Daily, Nina Lentini - Friday, July 6, 2007
[Environment] The 24-hour concert across seven continents is expected to reach ...
- 'Look Who's In Hanes Undies: Cuba Gooding, Michael Jordan
Marketing Daily, Nina Lentini - Friday, July 6, 2007
[Retail] The campaign will begin on Monday and will also air t ...
- Hanes Microsite Adds Backstage View Of Jordan/Gooding Campaign
Online Media Daily, Nina Lentini - Friday, July 6, 2007
A microsite launches Monday giving viewers four alternate endings for the n ...
- Golfer Furyk, Johnnie Walker Link Up For Promotion, Sweepstakes
Marketing Daily, Nina Lentini - Tuesday, July 3, 2007
[Beverages] The three-year agreement will put the Scotch brand's striding-man logo ...
- Taco Bell Out With Unique Spot For New Taquitos
Marketing Daily, Nina Lentini - Tuesday, July 3, 2007
[Restaurants] Draftfcb created the spot in Kiswahili, a language spoken by ...
- Jones Soda Gets Rights To Pharma Gaba Via Japanese Pact
Marketing Daily, Nina Lentini - Thursday, June 28, 2007
[Beverages] In Japan, the most popular applications of the ingredient include u ...
- NYC's Fast Food Eateries Balk At Calorie Posting Law
Marketing Daily, Nina Lentini - Wednesday, June 27, 2007
[Restaurants] The city wants consumers to see exactly how many calories they' ...
- Unilever Leverages Consumer Obsession With Celebrity Gossip
Marketing Daily, Nina Lentini - Thursday, June 14, 2007
[Food] The world's largest consumer products company has created an integrated campai ...
- Fabio Stars In Unilever Brand Webisodes
Online Media Daily, Nina Lentini - Thursday, June 14, 2007
Unilever launched a "Sprays in the City" Webisode series yesterday for i ...
- Alka-Seltzer Offers A Chance To Sin And Be Forgiven
Marketing Daily, Nina Lentini - Wednesday, June 13, 2007
[Healthcare] The Bayer HealthCare products is sponsoring a sweepstakes that will ta ...
- Anheuser To Distribute Vermont Vodka Made From Maple Syrup
Marketing Daily, Nina Lentini - Tuesday, June 12, 2007
[Beverages] Steve Johnson, who handles marketing for Vermont Spirits, says of futu ...
- Coke, Campbell In Distribution Deal For V8 Line Of Juices
Marketing Daily, Nina Lentini - Friday, June 8, 2007
[Beverages] Coke is on a roll with its latest deal to bri ...
- Tyson Foods Aims $70 Million Campaign At Guilty Moms
Marketing Daily, Nina Lentini - Thursday, June 7, 2007
[Food] The plan is to start with fresh chicken promotions and mov ...
- Friendly's Targets Young Adults With Online 'iScream' Promo
Marketing Daily, Nina Lentini - Tuesday, June 5, 2007
[Restaurants] Marketing manager Hope McManus says the company will use taglines referri ...
- California Wine Wages New Campaign In 'Secession' Attempt
Marketing Daily, Nina Lentini - Monday, June 4, 2007
[Beverages] The idea behind the campaign is that California winegrape growers a ...
- Kraft, UPS, FedEx Tops In Reputation Among U.S. Consumers
Marketing Daily, Nina Lentini - Friday, June 1, 2007
[Research] In general, U.S. business fares poorly among the world's companies, accordi ...
- Channel M Puts Hasbro Products In Gyms Geared To Kids
Marketing Daily, Nina Lentini - Thursday, May 31, 2007
[Strategy] The partnership works, says Channel M's VP/marketing, because it creates ...
- Coors Leverages Dudes' Fear Of Embarrassment In Keystone Ads
Marketing Daily, Nina Lentini - Thursday, May 31, 2007
[Beverages] The brewer is out to convince young men that only i ...
- General Mills, Nickelodeon To Market Healthy Foods To Kids
Marketing Daily, Nina Lentini - Wednesday, May 30, 2007
[Food] General Mills will use couponing and public relations to support i ...
- Florida Markets Self As Vacation Destination To ... Floridians
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Tourism] The state is spending $1.2 million on an in-state television campai ...
- New York Station Kicks Off Kids Summer Exercise Program
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Media] Univision 41 has branded a children's music quartet that is reported ...
- 60% Plan To Fly To Vacation Spot; Some Mix Business, Pleasure
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Trend] Despite crowded airports, prices are holding firm, Expedia's Travel Trendwatch surv ...
- Visa Tells Marketers: Turn Your Attention To Echo Boomers
Marketing Daily, Nina Lentini - Friday, May 25, 2007
[Trend] Oh, the irony! While Baby Boomers generally have a negative attitu ...
- Bank Of America Rolls Out First Nascar Affinity Program
Marketing Daily, Nina Lentini - Thursday, May 24, 2007
[Financial Services] The program will be marketed through POS in BofA's banki ...
- P&G To Launch Stronger Detergent In Smaller Packages
Marketing Daily, Nina Lentini - Wednesday, May 23, 2007
[Packaged Goods] Yesterday's announcement via press release was heavy on the environment ...
- Advair Not Likely To Be Displaced With Launch Of New Product
Marketing Daily, Nina Lentini - Wednesday, May 23, 2007
[Pharmaceuticals] Despite the future blockbuster status of several drugs, the increased cost-consciousne ...
- KFC Puts Twist on Consumer-Generated Content In New Spot
Marketing Daily, Nina Lentini - Tuesday, May 22, 2007
[Restaurants] For about a quarter of what it usually costs, the fast-chick ...
- Wendy's, P&G Couple To Offer Folgers Coffee For Breakfast
Marketing Daily, Nina Lentini - Monday, May 21, 2007
[Restaurants] Wendy's will put marketing support behind the product eventually, but sa ...
- AmEx Invites Card Members To Help Change The World
Marketing Daily, Nina Lentini - Friday, May 18, 2007
[Financial Services] The company is going grassroots for this effort and ve ...
- Rodale Survey Finds More Consumers Comparing Drugs Online
Marketing Daily, Nina Lentini - Thursday, May 17, 2007
[Pharmaceuticals] "We're picking up a trend where more consumers are looking ...