- Ad Spend: Alternative Media Is Becoming A Tradition
Marketing Daily, Nina Lentini - Tuesday, August 7, 2007
[Research] National advertising outperformed local advertising in '06, rising 8.2% compared wi ...
- Cash Cow: Alternative Media Key Ad Spend
MediaDailyNews, Nina Lentini - Tuesday, August 7, 2007
Alternative media is becoming more mainstream for brand marketers desperate to captu ...
- General Mills Program Links Hamburger Helper To 'Helping Hand'
Marketing Daily, Nina Lentini - Monday, August 6, 2007
[Food] A Web site, myhometownhelper.com, is filled with the word "help" th ...
- East Side, West Side: Diageo Posts Smirnoff 'Tea Party' Sequel
Marketing Daily, Nina Lentini - Friday, August 3, 2007
[Beverages] Early reaction on YouTube was muted, with some wondering what to ...
- McDonald's Targets Office Workers With Viral Campaign
Marketing Daily, Nina Lentini - Wednesday, August 1, 2007
[Restaurants] The avatar-based effort was developed by Oddcast, which was responsible f ...
- At $1.38 Billion, Wrigley Posts Highest Sales Quarter Ever
Marketing Daily, Nina Lentini - Tuesday, July 31, 2007
[Food] Higher prices in the U.S., a lower dollar overseas and double-dig ...
- Tripodi Is Seen As Coke's Knight In Shining Armor
Marketing Daily, Nina Lentini - Monday, July 30, 2007
[Beverages] The ANA's Bob Liodice couldn't say enough about his former boa ...
- Mom Talk: Good + Bad = Real Brand Awareness
Marketing Daily, Nina Lentini - Friday, July 27, 2007
[Packaged Goods] Procter & Gamble is among several consumer product marketers ...
- HP Ads Help Teens Take Control Of Parents' Minds
Marketing Daily, Nina Lentini - Thursday, July 26, 2007
[Electronics] The engaging viral campaign entertains young consumers with the idea th ...
- For One Night At The Palm: 'No Reservations' Required
Marketing Daily, Nina Lentini - Monday, July 23, 2007
[Restaurants] The cross-promotion with Warner Bros. generates publicity for the famous ste ...
- Future Of Nike's Relationship With Vick Unsure
Around the Net In Brand Marketing, Nina Lentini - Friday, July 20, 2007
Nike is suspending the release of its fifth Michael Vick line ...
- Chrysler Pulls Dog Electrocution Ad From Web
Around the Net In Brand Marketing, Nina Lentini - Friday, July 20, 2007
Chrysler has pulled an ad showing a dog going up in flam ...
- Hyundai Breaks No-Brainer Campaign
Around the Net In Brand Marketing, Nina Lentini - Friday, July 20, 2007
Hyundai today breaks a national campaign based on the idea that ...
- Ben & Jerry's To Debut 'Duff & D'oh-Nuts' Flavor
Around the Net In Brand Marketing, Nina Lentini - Friday, July 20, 2007
On Saturday, Ben & Jerry's will debut a one-time-only flavor linked ...
- Ex-Employee May Spill News America Secrets
Around the Net In Brand Marketing, Nina Lentini - Friday, July 20, 2007
As the media and marketing industries focus on Rupert Murdoch's quest f ...
- Hershey Posts Meltdown, Announces Starbucks Deal
Marketing Daily, Nina Lentini - Friday, July 20, 2007
[Food] Second-quarter profit was down by 96%, but Hershey plans to significant ...
- Smirnoff Source Takes On Light Beer Market
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 19, 2007
Diageo is going out on a limb with a new product bill ...
- Honda To Create New Brand In China
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 19, 2007
As China moves to overtake the U.S. market in auto sales ...
- KKR In Bid To Buy Struggling Macy's
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 19, 2007
Turmoil in debt financing is hampering Kohlberg Kravis & Roberts' efforts ...
- Eco-Friendly Product Line Urges 'Detox'
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 19, 2007
A new ad campaign created by TBWA/Chiat/Day brings awareness of the ma ...
- Ford Wants Iconic Car Brands Intact
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 19, 2007
The U.S. automakers has told parties interested in buying its Jaguar a ...
- Marketers Tighten Reins On Advertising To Kids
Marketing Daily, Nina Lentini - Thursday, July 19, 2007
[Food] Months of angst on the part of food and beverage markete ...
- Fage Yogurt Makes A Splat! In 'New York Magazine'
Marketing Daily, Nina Lentini - Thursday, July 19, 2007
[Food] Ogilvy's eye-catching ad represents the 81-year-old company's first advertising and featur ...
- Marketers To Present Ads-To-Kids Plans Today
Marketing Daily, Nina Lentini - Wednesday, July 18, 2007
[Food] Representatives of the food and beverage industry, consumer and trade grou ...
- IHOP CEO To Apply 'Brand Focus' To Applebee's
Marketing Daily, Nina Lentini - Tuesday, July 17, 2007
[Restaurants] Julia Stewart, who presided over a three-year growth period for Applebee ...
- Marketing Bloggers Publish 'The Age Of Conversation'
Marketing Daily, Nina Lentini - Monday, July 16, 2007
[Strategy] "We've been amazed at the variety of approaches that have be ...
- Clearasil Breaks Out With 'Confidence-Causing' Campaign
Marketing Daily, Nina Lentini - Thursday, July 12, 2007
[Beauty] The teen acne-fighting category is trending away from promoting zit-zapping benefi ...
- Study Compares Short, Long Of Branding Strategies
Marketing Daily, Nina Lentini - Wednesday, July 11, 2007
[Research] The year-long project focuses on the delicate balance consumer packaged goo ...
- New Oxy Acne Treatment Ads Aim To Tickle Dudes' Funny Bones
Marketing Daily, Nina Lentini - Tuesday, July 10, 2007
[Beauty] "We've created packaging, fragrances and formulations that have made younger m ...
- Philly Ads Shift Focus From Families To Cosmopolitan Fun
Marketing Daily, Nina Lentini - Monday, July 9, 2007
[Tourism] The new campaign shows Philadelphia in a more contemporary light th ...