- Marketing's Key Customer Is (Gasp!) The CFO
Marketing Daily, Nina Lentini - Wednesday, September 12, 2007
Thank you, Lyn Benton. I get it now. Of course it to ...
- Taking The Marketing Bull By The Horns
Marketing Daily, Nina Lentini - Tuesday, September 11, 2007
I'm not sure anyone came away fully satisfied after Monday's ANA sessio ...
- Marketers Seek Better, More Consistent ROI Measurement
Marketing Daily, Nina Lentini - Monday, September 10, 2007
[Research] Effective measurement is still an issue for ANA marketers as evidenc ...
- How A Little Agency That Could Brought Us Square Bagels
Marketing Daily, Nina Lentini - Monday, September 10, 2007
[Food] Thomas' saw that its bagel business was doing just fine a ...
- CBS Raising 'Cane' Profile Among 'Rolling Stone' Readers
Marketing Daily, Nina Lentini - Thursday, September 6, 2007
[Beverages] Strips containing the flavor of a fictitious rum will be carri ...
- CBS Raising 'Cane' Among 'Rolling Stone' Readers
MediaDailyNews, Nina Lentini - Thursday, September 6, 2007
CBS is launching a unique campaign to boost the profile of "Cane ...
- Midway Launches Massive Marketing For 'Stranglehold'
Marketing Daily, Nina Lentini - Wednesday, September 5, 2007
[Entertainment] The effort is anchored by an integrated campaign by Fox Interacti ...
- Fox Interactive Media's 'Stranglehold' For Midway
Online Media Daily, Nina Lentini - Wednesday, September 5, 2007
Fox Interactive Media has launched an integrated campaign for the third-person shoot ...
- Pernod Launches 'Responsibility' Campaign On Alcohol Abuse
Marketing Daily, Nina Lentini - Tuesday, September 4, 2007
[Spirits] "Although the vast majority of adult Americans who drink do ...
- Brown-Forman Finds Brand Success In Healthier Economies
Marketing Daily, Nina Lentini - Friday, August 31, 2007
[Spirits] Global sales for Jack Daniel's rose in the mid-single digits, l ...
- Bacardi Launches First Campaign For Grey Goose Vodka
Marketing Daily, Nina Lentini - Thursday, August 30, 2007
[Spirits] The effort is a departure from the brand's existing creative, whi ...
- A 'Pie In The Sky' Idea Combines Domino's, Kraft Brands
Marketing Daily, Nina Lentini - Thursday, August 30, 2007
[Food] The Oreos Dessert Pizza will be supported with a national ...
- Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats
Marketing Daily, Nina Lentini - Wednesday, August 29, 2007
[Beverages] Eric Gazin, president of Auction Cause, which is handling the auctio ...
- KFC Targets The Nostrils Of Hungry Office Workers
Marketing Daily, Nina Lentini - Wednesday, August 29, 2007
[Restaurants] In what appears to be a first, KFC has unleashed t ...
- Marketers Team Up With College, Pro Football League, Teams
Marketing Daily, Nina Lentini - Tuesday, August 28, 2007
[Beverages] "The NFL is the most popular sports property in the U.S ...
- Campari Unveils Commissions Initiative, Targeting Artists
Marketing Daily, Nina Lentini - Tuesday, August 28, 2007
[Spirits] The company is using a platform of the visual arts ...
- Heinz Is On A Roll ... And A Hot Dog ... And Some Fries ...
Marketing Daily, Nina Lentini - Monday, August 27, 2007
[Food] With 1Q 08 sales up 9% and more than 200 n ...
- CKE Launching 'Flat Buns' Campaign For Carl's Jr. Patty Melt
Marketing Daily, Nina Lentini - Thursday, August 23, 2007
[Restaurants] A popular rap song, "I Like Flat Buns," was created ...
- General Mills Intros Green Giant Health Blends
Marketing Daily, Nina Lentini - Wednesday, August 22, 2007
[Food] The consumer food products giant is leveraging consumers' twin desires f ...
- A-B Gets Marketing Rights To Nutraceutical Water Line
Marketing Daily, Nina Lentini - Tuesday, August 21, 2007
[Beverages] "Adding the [lines] to our portfolio allows us to participate ...
- McDonald's Testing Flavor Shots To Spike Interest In Beverages
Marketing Daily, Nina Lentini - Monday, August 20, 2007
[Restaurants] The world's largest fast-food chain is also offering a variety ...
- Where It Begins ... And Goes On And On ...
Marketing Daily, Nina Lentini - Monday, August 20, 2007
What is a marketer thinking when it turns consumers so permanently again ...
- Study: Banks Need To Meet Expectations Of Gen Y
Marketing Daily, Nina Lentini - Friday, August 17, 2007
[Financial Services] Jean Garascia, study author and research analyst at Javelin Strate ...
- Nobody At Sara Lee Doesn't Like Advertising, It Seems
Marketing Daily, Nina Lentini - Thursday, August 16, 2007
[Food] "If you look at our ... strategic brands, virtually all ...
- Wrigley Breaks Ground In Category With 5 Gum Campaign
Marketing Daily, Nina Lentini - Wednesday, August 15, 2007
[Food] Three 30-second TV spots, developed by BBDO, are designed to sh ...
- Successful Social Marketers Give 'Em Somethin' To Talk About
Marketing Daily, Nina Lentini - Tuesday, August 14, 2007
[Research] Value for the money and reliability are the most important facto ...
- Burgeoning Premium Chocolate Market Ups Godiva Price
Marketing Daily, Nina Lentini - Monday, August 13, 2007
[Food] Bids for Campbell Soup's Godiva unit may come in as hi ...
- ConAgra Targets New Kind Of 'Picky People' In DTC Campaign
Marketing Daily, Nina Lentini - Friday, August 10, 2007
[Food] Peter Pan's new packaging varies slightly from the old. The j ...
- McDonald's July Sales Up 6.5%, Boosted By Far East, Europe
Marketing Daily, Nina Lentini - Thursday, August 9, 2007
[Restaurants] In China, the company announced this week that it will rai ...
- Marketing Services Enjoy Healthy Growth, Face Rosy Future
Marketing Daily, Nina Lentini - Wednesday, August 8, 2007
[Research] Outsourced custom publishing, branded entertainment and public relations are all ...