- Philips Promotes New Power Toothbrush With Public Sinks
Marketing Daily, Nina Lentini - Tuesday, October 16, 2007
[Packaged Goods] "The idea behind the campaign was to take the mo ...
- Masters To Marketers: It's Time To Forge Ahead
Marketing Daily, Nina Lentini - Monday, October 15, 2007
Much as journalists finally stowed their typewriters, marketers may have to p ...
- Diamond Nuts To Partner With Top Brands In Holiday Promos
Marketing Daily, Nina Lentini - Monday, October 15, 2007
[Food] The company will team up with Hershey's and Eagle Brand f ...
- You Can Tell A Lot About A Man By The Stories He Chooses To Tell
Show Daily, Nina Lentini - Saturday, October 13, 2007
Here are the stories former Vice President and Current TV partner ...
- Oxygen! We Need Oxygen!
Show Daily, Nina Lentini - Saturday, October 13, 2007
And so we shall have it! Atlas is sponsoring an oxygen b ...
- Mary Dillon: Watch Saturday Morning TV
Show Daily, Nina Lentini - Friday, October 12, 2007
"Go and watch Saturday morning TV," urges McDonald's CMO Mary Dillon. "Spe ...
- Keeping Steve And Bill Connected
Show Daily, Nina Lentini - Friday, October 12, 2007
Microsoft's Steve Ballmer expects one day soon to see his TV wa ...
- Hey, Bob Lachky, wassup?
Show Daily, Nina Lentini - Friday, October 12, 2007
Bob Lachky, the guy behind "I love you, man" used the "Wassup ...
- Ballmer: Bloggers Will Be Footnotes
Show Daily, Nina Lentini - Friday, October 12, 2007
Steve Ballmer predicts that in 10 years everything you read you wi ...
- Beer & Clamato?
Show Daily, Nina Lentini - Friday, October 12, 2007
Anheuser-Busch's EVP/CCO Bob Lachky let us in on an ongoing product te ...
- AT&T's Wendy Clark Takes Some Q&As
Show Daily, Nina Lentini - Friday, October 12, 2007
AT&T's SVP of advertising talks about rebranding the company after nine merge ...
- Masters Of Marketing: Keepers Of The Zoo?
Marketing Daily, Nina Lentini - Wednesday, October 10, 2007
Two decades, two children, two states and I'm back, only this ti ...
- Unilever Offers IPod Shuffles In 'Go Green' School Contest
Marketing Daily, Nina Lentini - Tuesday, October 9, 2007
[Packaged Goods] The elementary school that submits the greatest percentage of Eco-Repo ...
- Years In Development, Crayons Fruit Juice Makes Splash
Marketing Daily, Nina Lentini - Monday, October 8, 2007
[Beverages] "[Crayon] is one of the most recognized and trusted brand nam ...
- M&M's Scares Up $1M For Halloween Promotion
Marketing Daily, Nina Lentini - Friday, October 5, 2007
[Food] To support the contest, the Hackettstown, N.J.-based Mars Snackfood U.S. wi ...
- To A Doubled Ad Spend, Hillshire Farms Adds New Flavors
Marketing Daily, Nina Lentini - Thursday, October 4, 2007
[Food] The Sara Lee unit will promote the flavors through its " ...
- 'Happy Cow' Ads Expand To Include Californian Milk Seal
Marketing Daily, Nina Lentini - Tuesday, October 2, 2007
[Beverages] The board's VP/advertising says it conducts online surveys of 600 wom ...
- Finally, Consumers Can Order Domino's Pizza By Cell Phone
Marketing Daily, Nina Lentini - Monday, October 1, 2007
[Restaurants] The company will promote mobile ordering with tags on TV spo ...
- Peacock Lends Color To Anheuser-Busch Marketing
Marketing Daily, Nina Lentini - Friday, September 28, 2007
[Beverages] Particularly important is Peacock's ability to get along with A-B's 6 ...
- Betty Crocker Leading The Way To Soul Food
Marketing Daily, Nina Lentini - Wednesday, September 26, 2007
[Food] General Mills is filling a need discovered through a recent surv ...
- TV Guide Campaign Designed To Give Viewers Their 'Fix'
Marketing Daily, Nina Lentini - Tuesday, September 25, 2007
[Entertainment] "This effort is an important step in the continued revitalization ...
- Estee Lauder Leverages Mustang Mania For Men's Fragrance
Marketing Daily, Nina Lentini - Monday, September 24, 2007
[Beauty] A two-week-long national radio campaign announcing the sweepstakes is running ...
- $15M Supports Hornitos Tequila Repositioning, Line Extensions
Marketing Daily, Nina Lentini - Friday, September 21, 2007
[Spirits] The campaign is a mix of online, radio, print, and o ...
- Fortune Spends $15M To Reposition Hornitos; $6M Goes Online
Online Media Daily, Nina Lentini - Friday, September 21, 2007
Hornitos Tequila is undergoing a massive repositioning supported by the brand's mo ...
- P&G To Welcome Public's Business With Charmin Promo
Marketing Daily, Nina Lentini - Thursday, September 20, 2007
[Packaged Goods] P&G appears to be taking greater advantage of the marketi ...
- MGM Film Promo Touts Free Coffee Across U.S., Canada
Marketing Daily, Nina Lentini - Wednesday, September 19, 2007
[Entertainment] The studio's SVP/marketing tells Marketing Daily the idea came about duri ...
- Frito-Lay Launches Doritos Collisions With Missy Elliott
Marketing Daily, Nina Lentini - Tuesday, September 18, 2007
[Food] Besides a TV ad featuring the hip-hop artist, the company al ...
- Campbell Debuts Last Prego Ad In Series At Popeye Picnic
Marketing Daily, Nina Lentini - Monday, September 17, 2007
[Food] "We loved the hometown feel of the Popeye Picnic, its pla ...
- KFC, Taco Bell Pair For First Time In Philly Eagles Sweepstakes
Marketing Daily, Nina Lentini - Friday, September 14, 2007
[Restaurants] The ad agency gives three reasons for the co-branding. First, t ...
- More Consumers Opt For Convenience Of Retail's Prepared Meals
Marketing Daily, Nina Lentini - Thursday, September 13, 2007
[Food] A new NPD Group study finds that while total restaurant traff ...