- March Madness: Dell, Marriott, State Farm In Game
Marketing Daily, Nina Lentini - Wednesday, March 7, 2007
[Sporting Events] Among major televised sporting championships, only the Super Bowl comman ...
- Quaker Maid Reprises Steak-Umms Lyrics In New Campaign
Marketing Daily, Nina Lentini - Wednesday, March 7, 2007
[Food] National ads are all over TV, reminding consumers -- in 10-seco ...
- Frito-Lay, Diageo Target Those Who Would Own Homes
Marketing Daily, Nina Lentini - Tuesday, March 6, 2007
[Food and Beverages] The companies are turning the American dream of homeownersh ...
- Papa John's, GameFly Target Dudes In Multi-Tiered Promo
Marketing Daily, Nina Lentini - Thursday, March 1, 2007
[Restaurants] The integrated effort directs the target audience from pizza box ...
- Leveraging Guilt At Dinnertime
Marketing Daily, Nina Lentini - Wednesday, February 28, 2007
Stouffer's is the latest to launch a Web site designed to tu ...
- Basketball Promos Launch As Madness Marches In
Marketing Daily, Nina Lentini - Wednesday, February 28, 2007
[Sports] Following the concept used for Dove, AT&T is letting consumers compe ...
- Leveraging Guilt At Dinnertime
Online Media Daily, Nina Lentini - Wednesday, February 28, 2007
I'm a mom with two teenage daughters, and I'm trying to s ...
- Carl's Jr. Goes For Hot, Spicy In New TV Spot
Marketing Daily, Nina Lentini - Tuesday, February 27, 2007
[Food] The commercial is the restaurant chain's steamiest since the 2005 deb ...
- New PMA Chief Discusses Integrated Marketing
Marketing Daily, Nina Lentini - Tuesday, February 27, 2007
[Interview] Bonnie Carlson is on her way back to the Big App ...
- Dr Pepper Promo Is 'Banned' In Boston
Marketing Daily, Nina Lentini - Monday, February 26, 2007
[Strategy] For the second time in less than a month, an unconvention ...
- Smoothie Industry Enjoys Explosive Growth
Marketing Daily, Nina Lentini - Friday, February 23, 2007
[Beverages] As long as smoothie marketers continue to innovate by creating n ...
- Food Contamination Incidents Mushroom
Marketing Daily, Nina Lentini - Thursday, February 22, 2007
[Food] BJ's recalls private-label brand two days after Kraft recalled Oscar May ...
- Dear Oscar, Got Glitter? Yours, Diet Coke
Marketing Daily, Nina Lentini - Thursday, February 22, 2007
[Beverages] New ads carrying a new slogan will air during Sunday's Acade ...
- Kraft May Partner With Fresh Produce Providers
Marketing Daily, Nina Lentini - Wednesday, February 21, 2007
[Food] CEO Irene Rosenfeld tells analysts the company has ideas about "h ...
- Weather Cools Campbell's Soup Sales
Marketing Daily, Nina Lentini - Tuesday, February 20, 2007
[Food] The company's ability to give people what they want, especially ...
- VW Bows To Protests, Kills Suicidal Ad
Marketing Daily, Karl Greenberg, Nina Lentini - Friday, February 16, 2007
[Automotive] It took special interest groups just 24 hours to get t ...
- Diamond Foods Nutty About Goulet's Impact On Sales
Marketing Daily, Nina Lentini - Friday, February 16, 2007
[Food] Pre-game marketing of its Super Bowl campaign for Emerald Nuts featuri ...
- Upscale Spirits Marketers Sell 'Affiliation'
Marketing Daily, Nina Lentini - Thursday, February 15, 2007
[Spirits] It's an undeniable trend: Distilled spirits marketers are shining the lig ...
- Coke Bottler Loss Reflects State Of Carbonated Bev Industry
Marketing Daily, Nina Lentini - Wednesday, February 14, 2007
[Beverages] The world's largest soft-drink bottler, battling grueling hikes in raw goo ...
- Blackstone Buys Well-Known Undermarketed Brands
Marketing Daily, Nina Lentini - Tuesday, February 13, 2007
[Food] Pinnacle Foods Group, owner of Celeste pizza, Mrs. Butterworth syrup, Lender ...
- Miller Draws Outside The Lines With New 'Chill'
Marketing Daily, Nina Lentini - Friday, February 9, 2007
[Spirits] In a bold move, the Milwaukee-based Miller Brewing is introducing ...
- Masterfoods To Pull Plug On Marketing To Kids
Marketing Daily, Nina Lentini - Wednesday, February 7, 2007
[Food] Masterfoods will end the marketing of its core products, including Ma ...
- Cherry Blossoms As 'Superfruit' In PR Blitz
Marketing Daily, Nina Lentini - Wednesday, February 7, 2007
[Food] The brains behind "Got Milk?" will try to work similar mag ...
- Bud.TV: Brand-Generated Content Unveiled
Marketing Daily, Nina Lentini - Tuesday, February 6, 2007
[Beer] Channeling the spirit of a 20-something male, our reporter explores t ...
- Coke Buys Fuze, Vows Unit Will Remain Separate
Marketing Daily, Nina Lentini - Friday, February 2, 2007
[Beverages] An estimated $250 million deal for the maker of juices, flavor ...
- Meanwhile, Watchdog Group Sues Over Enviga Marketing
Marketing Daily, Nina Lentini - Friday, February 2, 2007
[Beverages] The Center for Science in the Public Interest filed suit yesterd ...
- Pizza Hut Kicking Off Mobile Hunt On Super Bowl
Marketing Daily, Nina Lentini - Thursday, February 1, 2007
[Restaurants] A new campaign, the "Cheesy Hunt," will send cell phone owne ...
- McDonald's Launches YouTube Talent Search
Marketing Daily, Nina Lentini - Wednesday, January 31, 2007
[Restaurants] McDonald's is running an "It's Your Break" online talent search a ...
- Kellogg Stares Down High Costs As New Products Flow
Marketing Daily, Nina Lentini - Wednesday, January 31, 2007
[Food] Kellogg will continue to push for product innovation and put marketi ...
- Stacy's Eyes Namesakes: Call It Eponymous Marketing
Marketing Daily, Nina Lentini - Tuesday, January 30, 2007
[Food] A regional chip maker is hoping to engage consumers in ...