- Study Finds TV Pharma Ads Less Effective Than Print
MediaDailyNews, Nina Lentini - Wednesday, April 11, 2007
Affinity, which researched consumer reactions to pharmaceutical advertising in the first quart ...
- A Hole In One For ... Iowa?
Marketing Daily, Nina Lentini - Tuesday, April 10, 2007
Now that Zach Johnson has won the Masters, he is sure ...
- Vintner Targets Hog Riders With V-Twin Zin
Marketing Daily, Nina Lentini - Monday, April 9, 2007
[Beverages] The average Harley rider is in his 40s and 50s wi ...
- IRI Identifies Top 30 Table Wine Brand Performers
Marketing Daily, Nina Lentini - Friday, April 6, 2007
[Beverages] The study also noted an increase in merchandising support that appear ...
- Pepsi To Let One Consumer Design 500 Million Cans
Marketing Daily, Nina Lentini - Thursday, April 5, 2007
[Beverages] It's all part of the beverage giant's 2007 initiative to ma ...
- Pepsi Puts Tools In Place For Consumers To Create Can
Online Media Daily, Nina Lentini - Thursday, April 5, 2007
Feeding into young consumers' desire to discover and personalize, Pepsi launched t ...
- Starbucks Adds 'Dulce de Leche' To Product Lineup
Marketing Daily, Nina Lentini - Wednesday, April 4, 2007
[Restaurants] The coffeehouse is celebrating Latin American culture with a PR effo ...
- Red Wine Sales Outpace White On News Of Health Benefits
Marketing Daily, Nina Lentini - Tuesday, April 3, 2007
[Beverages] A study of figures from October to March shows that consume ...
- 7-Eleven Goes Around The World For 'Spider-Man 3' Promo
Marketing Daily, Nina Lentini - Tuesday, April 3, 2007
[Retail] The world's largest convenience store has embarked on an international promotion--t ...
- NCAA Sponsorship Was Slam Dunk For Coca-Cola
Marketing Daily, Nina Lentini - Monday, April 2, 2007
[Beverages] With the championship taking place in its own backyard for on ...
- Doh! Looks Like 7-Eleven Stores May Get Homered
Marketing Daily, Nina Lentini - Friday, March 30, 2007
[Retail] A reported deal between the convenience store giant and Fox Ho ...
- Brownback Warns Food, Ad Industry: Do It Or Rue It
Marketing Daily, Nina Lentini - Thursday, March 29, 2007
[Food] The co-chair of a task force that is looking at t ...
- Nestle, Coke Agree To Compete In U.S., Japanese Markets
Marketing Daily, Nina Lentini - Wednesday, March 28, 2007
[Beverages] The decision refocuses the marketing plans of the company's joint ventur ...
- Sunsweet Rides The Healthy, Portable, Convenient Snack Trend
Marketing Daily, Nina Lentini - Wednesday, March 28, 2007
[Food] A national TV campaign for individually wrapped prunes will break ne ...
- McDonald's Tests 'Angus Third Pounder' In California
Marketing Daily, Nina Lentini - Tuesday, March 27, 2007
[Restaurants] The fast-food giant has joined its rivals in offering consumers wh ...
- Newest Next In Media: Ads On Employee Clothing
Marketing Daily, Nina Lentini - Monday, March 26, 2007
[Retail] Solomon Emeth was shopping in Best Buy when, suddenly, the yell ...
- P&G Pops Pringles Out Of Cans In Line Extensions
Marketing Daily, Nina Lentini - Monday, March 26, 2007
[Food] Although the product has been known for more than a quart ...
- Letters From Our Readers
Marketing Daily, Nina Lentini - Thursday, March 22, 2007
Our report from Hollywood, "Live from OMMA: Roehm, Womack Discuss The Future ...
- Philips Lighting, JWT Support Teen's Environmental Effort
Marketing Daily, Nina Lentini - Wednesday, March 21, 2007
[Environment] The giant light bulb manufacturer and the world's largest ad agen ...
- Papa John's, H&R Block Reward Tax 'Pro-crust-inators'
Marketing Daily, Nina Lentini - Tuesday, March 20, 2007
[Restaurants] The pizza and tax service chains have joined forces to off ...
- Brands Line Up To Welcome Teletubbies To U.S. For First Time
Marketing Daily, Nina Lentini - Monday, March 19, 2007
[Entertainment] The British characters will celebrate their 10th anniversary with a seri ...
- Similac Contest To Reward Young Mothers With Paychecks
Marketing Daily, Nina Lentini - Friday, March 16, 2007
[Beverages] For the second year in a row, the baby formula bra ...
- Incredible Edible Arrangements Spend Backs Firm's Growth
Marketing Daily, Nina Lentini - Thursday, March 15, 2007
[Retail] The company will leverage its brand as an unusual, healthy, delicio ...
- Starbucks May Sign McCartney To Hear Music Record Label
Marketing Daily, Nina Lentini - Wednesday, March 14, 2007
[Entertainment] The coffeehouse giant appears to be beyond wondering whether continued mov ...
- Bluefly Plays On Naughty Girl Notion
Marketing Daily, Nina Lentini - Tuesday, March 13, 2007
The online retailer is using sex and humor to target women wi ...
- Dairy Queen's FlameThrower Ads Tickle YouTubers
Marketing Daily, Nina Lentini - Tuesday, March 13, 2007
[Restaurants] The company's marketing is positioned to touch consumers' senses on differe ...
- Let's Face It, McDonald's Got A Brand New Bag
Marketing Daily, Nina Lentini - Monday, March 12, 2007
[Restaurants] This week, the fast-food giant will unveil cup and bag packagi ...
- In Digital Camera Market, It's The Sizzle Fo' Shizzle
Marketing Daily, Nina Lentini - Monday, March 12, 2007
[Retail] By year's end, more than half of digital camera buyers wi ...
- Dunkin' Donuts Signs A Very Busy Rachael Ray
Marketing Daily, Nina Lentini - Friday, March 9, 2007
[Restaurants] The company gets to bask in the glow of reflected celebri ...
- Pampered Pets Driving Industry Growth Toward $40 Billion Mark
Marketing Daily, Nina Lentini - Thursday, March 8, 2007
[Packaged Goods] From their little tiny rain boots to their massage therapist ...