- NBC Charts New Fall Course
MediaDailyNews, Paul Gough - Monday, May 12, 2003
As NBC moves into the season before it goes without Friends a ...
- Verizon, Discovery Partner for Multiplatform Campaign
Online Media Daily, Paul Gough - Monday, May 12, 2003
Discovery and Verizon are in the middle of a multiplatform campaign th ...
- History Channel Goes Vertical
MediaDailyNews, Paul Gough - Friday, May 9, 2003
Going full blast into the past, The History Channel is unveiling n ...
- Hallmark Channel Plans Scripted Series
MediaDailyNews, Paul Gough - Friday, May 9, 2003
The Hallmark Channel is expanding to scripted and unscripted series to a ...
- Dish Network Parent Sees Higher Revenues, Subscriber Growth
MediaDailyNews, Paul Gough - Thursday, May 8, 2003
A major player in DBS announced good news in Q1 with high ...
- Bush's Address, NBA Playoffs Top Cable Ratings
MediaDailyNews, Paul Gough - Friday, May 9, 2003
President Bush's war-ending speech aboard the aircraft carrier USS Abraham Lincoln topp ...
- Survivor Host Unapologetically Defends Amazon Nudity
MediaDailyNews, Paul Gough - Thursday, May 8, 2003
The Amazon isn't shying away from the racy direction the CBS sh ...
- Optimedia Chief Sees Moderate Increases
MediaDailyNews, Paul Gough - Wednesday, May 7, 2003
An industry veteran is advising clients to take advantage of the upfro ...
- MTV Networks Gets Its Acts Together
MediaDailyNews, Paul Gough - Wednesday, May 7, 2003
MTV Networks carried a high energy, star-studded message to the advertising communi ...
- Bored Consumers Need Ad Innovation
MediaDailyNews, Paul Gough - Tuesday, May 6, 2003
Think Super Bowl. Marketers must use a blend of entertainment and informati ...
- NBC Inches Out Fox For Adults 18-49 Lead
MediaDailyNews, Paul Gough - Wednesday, May 7, 2003
NBC edged out Fox for this week's adults 18-49 demo and C ...
- AOL Broadband Head Sees Good Future
Online Media Daily, Paul Gough - Tuesday, May 6, 2003
The president of AOL Broadband said Tuesday that the company has se ...
- The End of the 30-Second Commercial?
MediaDailyNews, Paul Gough - Monday, May 5, 2003
It's not yet the end of television advertising as we know ...
- Reality Wearing Out Among Generation Y
MediaDailyNews, Paul Gough - Friday, May 2, 2003
A survey of 13-24 year olds by a new-media company finds th ...
- Multicultural Youth: Connected Across Racial Lines
MediaDailyNews, Paul Gough - Friday, May 2, 2003
For planners and other marketers wanting to reach the sometimes-elusive Gen ...
- ESPN To Host Block Party
MediaDailyNews, Paul Gough - Thursday, May 1, 2003
ESPN is planning to go after a young urban audience this summ ...
- Multicultural Channels Hot in Cable Marketplace
MediaDailyNews, Paul Gough - Thursday, May 1, 2003
After years of putting the needs of multicultural audiences on the ba ...
- HGTV Goes Vertical, Drops Design at Nine
MediaDailyNews, Paul Gough - Wednesday, April 30, 2003
As the old season comes to a close and the new o ...
- HDTV: Getting Ready to Make an Impact
MediaDailyNews, Paul Gough - Wednesday, April 30, 2003
High definition TV - billed as a quantum leap in technology ...
- CBS, Fox Win Demos as TV Season Ends
MediaDailyNews, Paul Gough - Tuesday, April 29, 2003
As the current TV season winds down, CBS scored a familiar w ...
- Horizon Looks at What's Up Front For the Upfront
MediaDailyNews, Paul Gough - Monday, April 28, 2003
Horizon Media released its recent analysis of the broadcast networks' programs ...
- ITV To Reach Tipping Point, Study Says
MediaDailyNews, Paul Gough - Monday, April 28, 2003
For those of you who don't think interactive TV commercials are near ...
- Point: Upfront Will See Increase in CPMs
MediaDailyNews, Paul Gough - Friday, April 25, 2003
When the smoke clears from this year's upfront, television is going ...
- IRTS Panel Shows Cable Constraints
MediaDailyNews, Paul Gough - Thursday, April 24, 2003
Top cable executives said that cable networks are doing a satisfactory j ...
- Economist, CNN Join Forces For In-Depth Reporting
MediaDailyNews, Paul Gough - Wednesday, April 23, 2003
The Economist is one of the world's best-known news magazines. Cable Ne ...
- Viacom To Buy Remaining 50% Stake in Comedy Central
MediaDailyNews, Paul Gough - Tuesday, April 22, 2003
Viacom said Tuesday that it would buy AOL Time Warner's 50% sta ...
- NBC Takes Week in Total Households, Adults 18-49
MediaDailyNews, Paul Gough - Tuesday, April 22, 2003
Led by a strong showing by Friends and the rest of t ...
- Point: Cable TV Poised To Take More Money From TV
MediaDailyNews, Paul Gough - Monday, April 21, 2003
When it comes to the upfront, cable TV is in a bett ...
- Weather Channel Expands Programming Offerings
MediaDailyNews, Paul Gough - Sunday, April 20, 2003
It's not just about the weather anymore. The Weather Channel has be ...
- War Doesn't Seem To Affect Consumers
MediaDailyNews, Paul Gough - Sunday, April 20, 2003
A new study conducted by a television industry organization finds that Americ ...