- PVRS: Not The Threat We Thought They Were?
MediaDailyNews, Paul Gough - Wednesday, April 16, 2003
Will PVRs kill the 30-second commercial as we know it now? N ...
- Research Still Key in Advertising Business, TVB Told
MediaDailyNews, Paul Gough - Tuesday, April 15, 2003
It's still all about the numbers when it comes to advertising. Dav ...
- Fox Wins Week in Adults 18-49 But NBC's Still in Season Lead
MediaDailyNews, Paul Gough - Tuesday, April 15, 2003
On the strength of American Idol and despite CBS coverage of t ...
- Interactive Program Guides Gaining Ground in TV Homes
MediaDailyNews, Paul Gough - Monday, April 14, 2003
There's a shift in the way people are watching television, and ...
- Point: Major Sports Won't See Upset At Upfront
MediaDailyNews, Paul Gough - Sunday, April 13, 2003
Despite an upswing in popularity from extreme sports, the more traditional pursui ...
- Cinema Advertising Sees a Good Year
MediaDailyNews, Paul Gough - Thursday, April 10, 2003
Companies that sell spots in the three or four minutes before t ...
- CBS Wins Weekly Nielsen Ratings
MediaDailyNews, Paul Gough - Tuesday, April 8, 2003
In a week of primetime viewing that started to return to norm ...
- Lifetime: More Drama
MediaDailyNews, Paul Gough - Tuesday, April 8, 2003
Lifetime is aiming to extend its franchise in drama with its large ...
- Coke Invests Big in College Sports TV
MediaDailyNews, Paul Gough - Monday, April 7, 2003
Coca-Cola announced Monday a $15 million partnership in just-launched College Sports Televisio ...
- Point: War's Going To Affect Spending During Upfront
MediaDailyNews, Paul Gough - Sunday, April 6, 2003
Despite prewar exuberance that the upfront might surpass last year's record ...
- Counterpoint: Fog of War Should Lift Well Before Upfront
MediaDailyNews, Paul Gough - Sunday, April 6, 2003
The war in Iraq probably won't do much to affect the upfron ...
- Bravo Announces New Year's Programming Schedule
MediaDailyNews, Paul Gough - Thursday, April 3, 2003
While some other cable networks may have moved away from the genr ...
- Sci-Fi Announces New Season of Programming
MediaDailyNews, Paul Gough - Wednesday, April 2, 2003
Never mind the battle between scripted and reality series that's been shapi ...
- Discovery Times Channel Celebrates Week On Air
MediaDailyNews, Paul Gough - Wednesday, April 2, 2003
When The New York Times and Discovery Communications joined forces late la ...
- Fox Wins Adults 18-49 and NBC Takes Primetime Total Households
MediaDailyNews, Paul Gough - Wednesday, April 2, 2003
Continuing with the strength of American Idol, Fox took another week ...
- ABC Takes War-Interrupted Week of Primetime TV
MediaDailyNews, Paul Gough - Monday, March 31, 2003
Despite more than half a week interrupted by coverage of the Ir ...
- Point: Reality TV's Great For Everyone Involved
MediaDailyNews, Paul Gough - Sunday, March 30, 2003
What network wouldn't dip into a seemingly never-ending well of sky-high ratin ...
- Counterpoint: Reality TV's Getting Tired and Not a Bargain
MediaDailyNews, Paul Gough - Sunday, March 30, 2003
Reality TV may not be the advertisers' prize that the networks wou ...
- Discovery Sets New Season Schedule For Its Networks
MediaDailyNews, Paul Gough - Sunday, March 30, 2003
Discovery Networks has set out its plans for the upcoming TV seaso ...
- Justice Gives Univision Go-Ahead With Conditions
MediaDailyNews, Paul Gough - Thursday, March 27, 2003
Univision Communications Inc. will have to sell part of its share ...
- Old Navy, Stacker 2 Top Commercial Lists
MediaDailyNews, Paul Gough - Thursday, March 27, 2003
Spots by Old Navy and Stacker 2 have received the highest mar ...
- Food Network Retools Website
Online Media Daily, Paul Gough - Wednesday, March 26, 2003
The Food Network plans to retool its website, redesigning portions of FoodNetwork.c ...
- ABC Takes War-Interrupted Week of Primetime TV
MediaDailyNews, Paul Gough - Tuesday, March 25, 2003
Despite more than half a week interrupted by coverage of the Ir ...
- FIND/SVP, CMR in Customized Advertising Deal
MediaDailyNews, Paul Gough - Tuesday, March 25, 2003
CMR/TNS Media Intelligence has signed a deal with FIND/SVP that gives FIND/SVP ...
- Discovery, Animal Expert Announce Integrated Partnership
MediaDailyNews, Paul Gough - Monday, March 24, 2003
Discovery Communications announced Monday an integrated partnership with renowned animal expert Ja ...
- Army, Marines Debut New Recruiting Commercials in Wartime
MediaDailyNews, Paul Gough - Monday, March 24, 2003
In contrast to practice during the first Persian Gulf War in 199 ...
- ReplayTV Maker Plans Bankruptcy Filing
MediaDailyNews, Paul Gough - Sunday, March 23, 2003
A DVR pioneer's parent company said Friday that it would file f ...
- Nick Upfront Adds Seven New Programs For 2003-04 Lineup
MediaDailyNews, Paul Gough - Thursday, March 20, 2003
Nickelodeon unveiled its proposed schedule for the 2003-04 season, with seven n ...
- Advertisers Watch, Wait As War Clock Winds Down
MediaDailyNews, Paul Gough - Wednesday, March 19, 2003
As the hours ticked closer to war, networks and advertisers rearranged pla ...
- Pontiac Heavily Promotes in NCAA Basketball Tourney
MediaDailyNews, Paul Gough - Wednesday, March 19, 2003
When the NCAA championship basketball tournaments kick off later this week, Ponti ...