- GE Sheds Light On NBC Scatter Sales
MediaDailyNews, Paul Gough - Saturday, October 11, 2003
Demand for NBC's high-priced ad inventory has slowed down during the four ...
- RX Marketers Write New Ad Script, Could Be Bad Medicine For TV
MediaDailyNews, Paul Gough - Thursday, October 9, 2003
The rapidly rising costs of broadcast TV are leading pharmaceutical companies ...
- Amid Gloom On Madison Avenue, Wall Street Predicts A Newspaper Rally
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
Despite a gloomy August and September for many ad revenue categories, analys ...
- NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
For years, NBC's central marketing pitch to advertisers, agencies, TV critics a ...
- Wright: Vivendi Makes NBC Far Less Ad Dependent
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
When the NBC-Vivendi Universal merger becomes final sometime early next year, Universal ...
- Boomtown Proves A Bust, NBC Drama Is Season's First Casualty
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
NBC sophomore drama "Boomtown" has become the first casualty of the n ...
- Tribune-Backed Tab Launches in Big Apple Sooner-Than-Expected - This Friday
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
After success in Boston, Chicago and elsewhere, a new model of dai ...
- Starcom, Zenith Boost Publicis' Appeal On Wall Street
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
Largely on the strength of its media buying units, Publicis Groupe, h ...
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
MediaDailyNews, Paul Gough - Monday, October 6, 2003
NBC's acquisition of Telemundo hasn't done much for the ratings of t ...
- Suppose You Hosted A Blog And Nobody Came
Online Media Daily, Paul Gough - Monday, October 6, 2003
The explosion in Web logs and hosting sites has turned out ...
- Spot TV Growth Sputters Slightly
MediaDailyNews, Paul Gough - Saturday, October 4, 2003
Political advertising leading up to the California gubernatorial election and months ahe ...
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
MediaDailyNews, Paul Gough - Monday, October 6, 2003
NBC's acquisition of Telemundo hasn't done much for the ratings of t ...
- Radio Recovery Slowing But Stations Still Optimistic
MediaDailyNews, Paul Gough - Thursday, October 2, 2003
Radio's recovery is taking longer to achieve than many had hoped, wi ...
- Yet Another Study Deems PVRs A Death Knell For TV Ads
MediaDailyNews, Paul Gough - Thursday, October 2, 2003
Personal video recorders (PVR) may only be in 2% of the nation ...
- Agency Chief Forecasts Less Advertising, More Of Other Marketing Services
MediaDailyNews, Paul Gough - Wednesday, October 1, 2003
One of the world's largest advertising companies, WPP Group, plans to spe ...
- Univision's Cross TV/Radio Platform: Aimed At Crossing Over Advertisers
MediaDailyNews, Paul Gough - Wednesday, October 1, 2003
In its first meeting with the investment community after its $3.1 billi ...
- Univision Buys Long Island Radio Station
MediaDailyNews, Paul Gough - Wednesday, October 1, 2003
In its first purchase of a radio station since federal regulators clear ...
- Publishers - The Printed Kind - Rethink Their Role Online
Online Media Daily, Paul Gough - Wednesday, October 1, 2003
Not long ago, print publishers looked at the online industry as ...
- Comcast Targets 2004-05 Network Upfront
MediaDailyNews, Paul Gough - Tuesday, September 30, 2003
Add cable TV giant Comcast Corp. to the growing list of compani ...
- Chernin: News Corp. Embraces PVRs, Tests And Integrates Ad Strategies
MediaDailyNews, Paul Gough - Tuesday, September 30, 2003
Don't count News Corp. as a media company terrified about the prospec ...
- Newspaper Publishers Buck Trend, Boost August Ad Volume
MediaDailyNews, Paul Gough - Monday, September 29, 2003
While ad spending in some major media began to slowdown in Augus ...
- Bush Signs Do-Not-Call List Into Law
MediaDailyNews, Paul Gough - Monday, September 29, 2003
President Bush signed into law Monday afternoon a new version of t ...
- Mostly Ad-Free Medium Breaks Massive Ad Campaign
MediaDailyNews, Paul Gough - Saturday, September 27, 2003
A new nationwide medium that accepts little advertising - satellite radio ...
- Weather Touts New Research With A Purpose: A Greater Share Of Market
MediaDailyNews, Paul Gough - Saturday, September 27, 2003
At a time when consumer involvement with media is becoming the fact ...
- As DMA Issues Concern, Congress Speeds Up Action
MediaDailyNews, Paul Gough - Thursday, September 25, 2003
As Congress speed dials new legislation to make a do-not-call list airtigh ...
- Online Ad Spending To Grow 14.5% in 2003, eMarketer Says
Online Media Daily, Paul Gough - Thursday, September 25, 2003
Online ad spending will rise 14.5% to $6.9 billion in 2003, accordi ...
- Media Agencies Working In Creative Realm
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
At a panel discussion Wednesday afternoon, executives said that the days ...
- Judge Hangs Up on Do-Not-Call List
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
In a ruling that neither the Federal Trade Commission nor the telemarketi ...
- Local Advertising Dampens Viacom's Sunny Estimates
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
Viacom has trimmed its revenue expectations for 2003, with the media gia ...
- Study Details Hispanic Online Population
Online Media Daily, Paul Gough - Wednesday, September 24, 2003
A new study by comScore Networks has fleshed out the Hispanic audien ...