- Gemstar, Nielsen Set-Top Plan To Yield IGP Audience, Ad Data
MediaDailyNews, Paul Gough - Tuesday, September 23, 2003
At a time when Madison Avenue is clamoring for TV commercial rating ...
- Newspaper Ad Economist Zigs As Others Zag Over '03 Outlook
MediaDailyNews, Paul Gough - Monday, September 22, 2003
A leading newspaper economist has revised his predictions for newspaper ad spendi ...
- Parents Group Says There's Too Much Profanity on TV
MediaDailyNews, Paul Gough - Tuesday, September 23, 2003
The Parents Television Council fired another broadside at broadcast TV on Tuesda ...
- Study Rewrites Script For RX Ad Spending Returns
MediaDailyNews, Paul Gough - Monday, September 22, 2003
In a finding that could shake-up some of the negative thinking surroundi ...
- Radio Turns The Corner, Ad Pacings Presage Healthy '04
MediaDailyNews, Paul Gough - Sunday, September 21, 2003
After an on-again, off-again recovery in 2003 marked by a few b ...
- Infinity Chief Calls For Radio To Be Packaged And Sold More Like TV
MediaDailyNews, Paul Gough - Thursday, September 18, 2003
The head of one of the largest broadcast station groups suggested th ...
- Radio Set To Tune In A 10% Share Of Ad Spend
MediaDailyNews, Paul Gough - Thursday, September 18, 2003
During a day-long conference that touched on what radio's fair share ...
- Gray Lady Slips, Times Ad Revenue Tumbles In August
MediaDailyNews, Paul Gough - Wednesday, September 17, 2003
The New York Times Co. Tuesday reported a drop in ad spendi ...
- Tribune Trains Eye-Like Tab on New York City
MediaDailyNews, Paul Gough - Tuesday, September 16, 2003
Tribune Publishing and a weekly tabloid pioneer announced Tuesday that they wou ...
- Editor & Publisher To Edit And Publish Less Often
MediaDailyNews, Paul Gough - Tuesday, September 16, 2003
Like the industry it covers, Editor & Publisher magazine is struggling ...
- Dow Jones Crosses Over, Signs Cigna For Multi-Platform Deal
MediaDailyNews, Paul Gough - Monday, September 15, 2003
Insurance and financial services provider CIGNA Monday unveiled plans for an ambitio ...
- Life After TiVo: Study Finds Interactive TV Poised To Take Off
MediaDailyNews, Paul Gough - Monday, September 15, 2003
After a number of fits and false starts surrounding promising new technologi ...
- When Less Equals More: Pubs Pitch A Leaner, Cleaner Base
MediaDailyNews, Paul Gough - Saturday, September 13, 2003
Both media buyers and magazine publishers are looking at The Atlantic Monthly ...
- Hispanic Marketplace: Healthy, But Still An Ad Minority
MediaDailyNews, Paul Gough - Thursday, September 11, 2003
As the Hispanic population continues to grow, agencies that specialize in t ...
- Ad Execs Debate Value of Plugs, Sponsorships
MediaDailyNews, Paul Gough - Wednesday, September 10, 2003
Conventional advertising CPMs may be a good starting point for determining t ...
- And Now A Word From Some Sponsorships, Execs Discuss Old Format's New Golden Age
MediaDailyNews, Paul Gough - Wednesday, September 10, 2003
The hot new trend in ad-supported TV apparently may well be o ...
- Aegis Hints It's In The Market To Acquire Another Media Shop
MediaDailyNews, Paul Gough - Tuesday, September 9, 2003
The Aegis Group, the parent of Carat, which only recently spun o ...
- Now Warming Up In Baseball's Bullpen: Scarborough Research
MediaDailyNews, Paul Gough - Monday, September 8, 2003
As its 2003 season winds down to a few good pennant race ...
- NFL, NASCAR Yield Greatest Sports Ad Value
MediaDailyNews, Paul Gough - Friday, September 5, 2003
NASCAR and the NFL come out ahead of other major sports bran ...
- Outlook Good But Economic Pressures Increase, TVB Told
MediaDailyNews, Paul Gough - Thursday, September 4, 2003
The Television Bureau of Advertising's annual conference presented good news for t ...
- Reformers Takes Bite Out of TV Ad Revenues
MediaDailyNews, Paul Gough - Thursday, September 4, 2003
A key provision of the campaign-finance reform act will severely limit t ...
- Spot TV Ad Market Showing Better-Than-Expected Traction
MediaDailyNews, Paul Gough - Wednesday, September 3, 2003
With the TV industry scheduled to meet today in New York Ci ...
- TV Still Tops In Times of Crisis, Study Finds
MediaDailyNews, Paul Gough - Tuesday, September 2, 2003
In another sign that TV still commands the lion's share of attenti ...
- Company's Qwest: Reaching The Younger Demographic
Online Media Daily, Paul Gough - Tuesday, September 2, 2003
A wireless and data company's desire to connect with a whole n ...
- Total Ad Spend Up, But Media Market Shares Hold Steady
MediaDailyNews, Paul Gough - Friday, August 29, 2003
The advertising market continued to beat expectations in the first half, a ...
- New York Stops The Meter On Taxi Ad Trial, Is Chicago The Next Stop?
MediaDailyNews, Paul Gough - Thursday, August 28, 2003
New York shut down a TV ad service that had been availab ...
- Financials Hint At Q2 Rebound For Interactive Ad Sector
Online Media Daily, Paul Gough - Wednesday, August 27, 2003
Several publicly traded companies involved in interactive advertising showed improved results ...
- As Vivendi Comes Down To Wire, Madison Avenue Yawns
MediaDailyNews, Paul Gough - Tuesday, August 26, 2003
It's the most closely watched media deal of the moment, but t ...
- Ratings Resume Normal Pattern When Lights Came Back On: Downward
MediaDailyNews, Paul Gough - Tuesday, August 26, 2003
After an unprecedented delay and breakout of blackout-affected ratings, TV's summer ratin ...
- Right Guard Smells Good In Ad Ratings
MediaDailyNews, Paul Gough - Tuesday, August 26, 2003
Two sports-themed spots from Right Guard for its Power Stripe brand to ...