- Interactive TV, Including Much-Feared TiVo, Is Still Barely A Blip
MediaDailyNews, Paul Gough - Monday, August 25, 2003
The latest round of earning reports and developments for companies involved ...
- Email Marketing Still Works, Study Finds
Online Media Daily, Paul Gough - Monday, August 25, 2003
Consumers aren't so exhausted by spam that they don't want to he ...
- Sorrell: MindShare, Mediaedge:cia Lead A WPP Recovery
MediaDailyNews, Paul Gough - Friday, August 22, 2003
A pronounced pickup in the media planning and buying side of t ...
- Holding Companies: A Mixed Bag in First Half
MediaDailyNews, Paul Gough - Friday, August 22, 2003
The holding companies of a number of top media agencies reported mix ...
- TiVo Expects to Reach a Million Subs by End of Year
MediaDailyNews, Paul Gough - Thursday, August 21, 2003
In what could be a fundamental shift in business strategy, TiVo sa ...
- July Newspaper Ad Results: Help Still Wanted
MediaDailyNews, Paul Gough - Thursday, August 21, 2003
Newspaper ad spending rose about 2% in July and in the fir ...
- Nielsen Blacks Out Part Of Primetime Ratings Week
MediaDailyNews, Paul Gough - Wednesday, August 20, 2003
As if the broadcast networks weren't already agonizing over the erosion ...
- Local Broadcast Ad Revenues Flat in Quarter, First Half
MediaDailyNews, Paul Gough - Wednesday, August 20, 2003
Local television ad revenues were mostly flat in the second quarter a ...
- Cable Ops Fast-Forward DVR Roll-Out, Have No Plans For Special Ads
MediaDailyNews, Paul Gough - Tuesday, August 19, 2003
Time Warner Cable and Cox Communications are aggressively rolling out digital vid ...
- Newspaper Ad Market Softens In July
MediaDailyNews, Paul Gough - Tuesday, August 19, 2003
Less than a week after the newspaper industry reported healthy second quart ...
- Cable Financials Reveal Second Quarter Ad Surge
MediaDailyNews, Paul Gough - Monday, August 18, 2003
While some early indicators would suggest that the national cable ad marketpla ...
- After Blackout, Agencies Scramble
MediaDailyNews, Paul Gough - Sunday, August 17, 2003
Most if not all agencies in New York City were affected, alo ...
- Brief Original Broadcasts Plans 2004 Debut
MediaDailyNews, Paul Gough - Wednesday, August 13, 2003
Plans for one short-form TV network have been delayed a year whi ...
- Home Depot Trades Places with Competitor on TLC
MediaDailyNews, Paul Gough - Tuesday, August 12, 2003
Home Depot will replace competitor Lowe's as the primary sponsor of Tradi ...
- Local TV Station Groups See Stronger Results
MediaDailyNews, Paul Gough - Tuesday, August 12, 2003
Two station groups Tuesday said the ad climate is improving in loc ...
- CBS Takes Total Households in Dampened Summer Race
MediaDailyNews, Paul Gough - Tuesday, August 12, 2003
Like it has for most of the season - originals or repea ...
- Subway Spots Take Top in IAG Brand Recall Survey
MediaDailyNews, Paul Gough - Monday, August 11, 2003
America's TV viewers did recently and two spots featuring the pair ...
- Stewart Casts Long Shadow on Martha Stewart Omnimedia
MediaDailyNews, Paul Gough - Monday, August 11, 2003
Martha Stewart's legal woes casts a long shadow on her namesake Mart ...
- Early Ad Indicators Reveal Strong National Expansion, Lagging Local Demand
MediaDailyNews, Paul Gough - Sunday, August 10, 2003
With a flurry of second-quarter reports released in the past week, ...
- Satellite Radio Has Weak Reception On Madison Avenue
MediaDailyNews, Paul Gough - Thursday, August 7, 2003
It's among the newest and most promising forms of media, but aft ...
- Radio Eyes Video, Satellite App Could Compete With TV
MediaDailyNews, Paul Gough - Wednesday, August 6, 2003
In a surprising development, an unintended application of satellite radio broadcasting cou ...
- Peacemakers Rides To Top Of Cable Heap
MediaDailyNews, Paul Gough - Wednesday, August 6, 2003
A kind of frontier CSI starring Tom Berenger fought its way ...
- Agencies Find Scripps Study Less Than Engaging, Ask To Broaden Its Base
MediaDailyNews, Paul Gough - Tuesday, August 5, 2003
Scripps Networks added another piece in a growing movement toward understanding consum ...
- CBS, NBC Lead in Nielsen Ratings
MediaDailyNews, Paul Gough - Tuesday, August 5, 2003
In a week of reruns and reality, CBS won the network prime-ti ...
- Beyond Couch Potatoes: Out-Of-Home TV Study Set To Expand
MediaDailyNews, Paul Gough - Monday, August 4, 2003
After years as the lone wolf of out-of-home TV audience measurement, ES ...
- Study: At-Home Broadband Users Are Big Spenders
Online Media Daily, Paul Gough - Monday, August 4, 2003
A study profiling the at-home broadband audience finds that these users spe ...
- ESOMAR Study Finds Group Viewing Grows Among Minorities
MediaDailyNews, Paul Gough - Friday, August 1, 2003
Where are tomorrow's audiences headed? A new study says the best w ...
- Discovery Times Channel: Full Speed Ahead
MediaDailyNews, Paul Gough - Thursday, July 31, 2003
With several months under its belt and a good upfront, the Discove ...
- Sundance Channel Takes Walk in Commercial Side with Film Fest
MediaDailyNews, Paul Gough - Thursday, July 31, 2003
There isn't much in the way of commercial space available on Sundan ...
- Nielsen Takes Wait-and-See Attitude Toward PPM
MediaDailyNews, Paul Gough - Tuesday, July 29, 2003
As Arbitron moves ahead with further tests of its Portable People Met ...