- Russell Signs Integrated Deal with ESPN, ABC on College Football
MediaDailyNews, Paul Gough - Monday, July 28, 2003
For its return to television after five years, Russell Athletic is goi ...
- IBM, NFL Ink Wide-Ranging Deal
MediaDailyNews, Paul Gough - Friday, July 25, 2003
A wide-ranging deal between IBM and the National Football League has deliver ...
- DuPont Advertising Ties Three Brands Together
MediaDailyNews, Paul Gough - Friday, July 25, 2003
When it comes to advertising its consumer products, chemical company Dupont h ...
- Viacom Sees Strong Advertising Revenues
MediaDailyNews, Paul Gough - Thursday, July 24, 2003
Riding a wave of strength at CBS and its cable networks, Viacom ...
- TVB Study: Television Tops in Advertiser Perception
MediaDailyNews, Paul Gough - Thursday, July 24, 2003
A study commissioned by the Television Bureau of Advertising finds that televisi ...
- House Votes to Bounce FCC Media Rules
MediaDailyNews, Paul Gough - Wednesday, July 23, 2003
The House of Representatives voted Wednesday afternoon to block the Federal Communicatio ...
- NASCAR Race, TNT Cross Nielsen Finish Line
MediaDailyNews, Paul Gough - Wednesday, July 23, 2003
A key NASCAR race from one of the unlikeliest of places captur ...
- Pepsi Kicks Off Summer of The WB
MediaDailyNews, Paul Gough - Wednesday, July 23, 2003
Like its sometimes-retro commercials using today's stars, Pepsi reached back to t ...
- Baseball All-Star Game Scores Broadcast Win
MediaDailyNews, Paul Gough - Tuesday, July 22, 2003
Despite a boost from baseball's All-Star Game, Fox couldn't come out ...
- SpikeTV Announces (New) Launch Date
MediaDailyNews, Paul Gough - Tuesday, July 22, 2003
It's taken two months and a court battle with a guy nam ...
- Time Warner Cable, Microsoft in iTV Pact
MediaDailyNews, Paul Gough - Tuesday, July 22, 2003
In what could be a boost for its strategy to gain ...
- Outdoor Ratings Hit A Pothole
MediaDailyNews, Paul Gough - Thursday, July 17, 2003
It has been touted as a way for the out-of-home advertising indust ...
- Wrestling Rises to Top of Cable Primetime
MediaDailyNews, Paul Gough - Thursday, July 17, 2003
The soon-to-be Spike TV's Monday night of wrestling topped the weekly primeti ...
- ABC Joins Motion Movement on the Internet
Online Media Daily, Paul Gough - Wednesday, July 16, 2003
In a move that could eventually encompass all of Disney Corp.'s Intern ...
- Sponsor Wanted For Masterpiece Theatre
MediaDailyNews, Paul Gough - Tuesday, July 15, 2003
Masterpiece Theatre doesn't yet have a sponsor beyond next year, but P ...
- CBS, NBC Top Broadcast Ratings
MediaDailyNews, Paul Gough - Tuesday, July 15, 2003
CBS and NBC almost ran a dead heat in the week's primeti ...
- PPM Technology Branches Out
MediaDailyNews, Paul Gough - Monday, July 14, 2003
Arbitron wants to close a loop between media and the ka-ching ...
- Kellogg's Tops Brand Recall Survey
MediaDailyNews, Paul Gough - Monday, July 14, 2003
One spot from Kellogg's and two ads from KFC topped the Intermed ...
- Outdoor Life Network Rides With Tour de France
MediaDailyNews, Paul Gough - Friday, July 11, 2003
Lance Armstrong may be taking it easy in the early stages ...
- Court TV Cleans Up At Cinemas
MediaDailyNews, Paul Gough - Thursday, July 10, 2003
Loews Cineplex Entertainment and Court TV have partnered for a campaign bui ...
- Bullock Flick Tops Weekly Cable Ratings
MediaDailyNews, Paul Gough - Thursday, July 10, 2003
Two back-to-back showings of the Sandra Bullock flick Miss Congeniality topped primeti ...
- Movie Networks Score High in Mid-Size Survey
MediaDailyNews, Paul Gough - Wednesday, July 9, 2003
Fox Movie Channel, the Science Channel and two Lifetime-branded channels have co ...
- Lee, Viacom Settle Over Use of Spike TV
MediaDailyNews, Paul Gough - Tuesday, July 8, 2003
Could the imbroglio over the use of Spike TV actually help t ...
- Summer Doldrums Hit Broadcast TV
MediaDailyNews, Paul Gough - Tuesday, July 8, 2003
In the repeat-reality world of the networks' summer schedules, nine repeats a ...
- Media Jury's Out On Summer Break
MediaDailyNews, Paul Gough - Monday, July 7, 2003
The broadcast networks might have been planning for the Next Big Thi ...
- Land Rover Campaign Back To TV
MediaDailyNews, Paul Gough - Thursday, July 3, 2003
Last week Volkswagen announced its entry into the SUV category with ...
- Sundance Channel's Pilot of Pilots Set to Launch
MediaDailyNews, Paul Gough - Wednesday, July 2, 2003
Think of it as a pilot of pilots. That's the pitch f ...
- Wrestling, BET Awards Tops in Weekly Cable Nielsens
MediaDailyNews, Paul Gough - Wednesday, July 2, 2003
The New TNN's Monday night of wrestling and the BET Awards Sh ...
- ANA President Takes Stock of Upfront
MediaDailyNews, Paul Gough - Tuesday, July 1, 2003
There's growing evidence that the double-digit CPM increases swallowed by advertisers ...
- NBC Scores Big Nielsen Win
MediaDailyNews, Paul Gough - Tuesday, July 1, 2003
NBC edged CBS and Fox to win the primetime week ended Sund ...