- But How Can You Get Me New Customers: Part II
Marketing: Travel, Paul Knegten - Monday, November 8, 2010
Fresh off moderating an OMMA AdNets panel on this very issue, ...
- Airlines: Fix Your Sites; They're Your Brand
Marketing: Travel, Paul Knegten - Monday, October 11, 2010
Make it work, make it easy, and perhaps even put something ...
- "But What Can You Do To Get Me New Customers?"
Marketing: Travel, Paul Knegten - Monday, September 13, 2010
With all the discussion around behavioral targeting (and its privacy implications), ha ...
- Vegas, Baby, Vegas
Marketing: Travel, Paul Knegten - Monday, August 9, 2010
Unless you're paying for third-party targeting data, you're very unlikely to encount ...
- Managing Your Display Campaigns On A Product Level
Marketing: Travel, Paul Knegten - Monday, July 12, 2010
Until now, technology to manage display this way didn't exist; now ...
- Variable Profitability and Real-Time Bidding: What Future Lies Ahead
Marketing: Travel, Paul Knegten - Monday, June 14, 2010
And there you have it: both sides of the equation being tak ...
- As Two Behemoths Merge, Where Does Brand Loyalty Lay?
Marketing: Travel, Paul Knegten - Monday, May 10, 2010
I have full faith that the newly merged United and Continental wi ...
- Calculating Your True Cost Per Acquisition
Marketing: Travel, Paul Knegten - Monday, April 12, 2010
While retargeting is a great tactic to get lost leads back ...
- Direct Response To Your Brand
Marketing: Travel, Paul Knegten - Monday, March 1, 2010
The point is, if "we can get you there for less" ...
- Real-Time Bidding Is The Real Deal
Marketing: Travel, Paul Knegten - Monday, February 8, 2010
RTB lets advertisers define a set of parameters under which they're willi ...
- The Efficient Frontier of Display ROI: UGC, Porn, & Torrent Sites?
Online Media Daily, Paul Knegten - Tuesday, December 1, 2009
I'm liking a lot of the comparisons I'm hearing of media buyi ...
- A 1-2-3 Punch to Display Advertising ROI
Online Media Daily, Paul Knegten, Eran Shir - Thursday, October 29, 2009
Let's boil this display beast down to a 1-2-3. For most ...
- How Behavioral Should Look In 6 Months
Online Media Daily, Paul Knegten - Thursday, September 17, 2009
I must admit, I'm a sucker for being targeted. Just the oth ...
- How Social Media Advertising Could Not Suck
Online Media Daily, Paul Knegten - Thursday, July 30, 2009
Data is only as good as what you do with it. Here ...
- Why Search Means We Can't Charge CPM Anymore
Online Media Daily, Paul Knegten - Thursday, May 7, 2009
CPM has been dying a slow, painful death since February 2002 wh ...
- Users Are Real Time, Why Not Marketers?
Online Media Daily, Paul Knegten - Tuesday, April 14, 2009
The "Real-Time Web" is the new black. We're hearing about it most ...
- Logging In: In the Long Run
OMMA Magazine, Paul Knegten - Friday, May 14, 2010
I want a word with whoever first threw around the "last mil ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...