- The Problem With Content: You Need Time And Scale
Video Insider, Ashkan Karbasfrooshan - Tuesday, May 31, 2011
Stop me if you've heard this one: content is king. The probl ...
- The Oncoming Flight To Quality In Content And Distribution
Video Insider, Ashkan Karbasfrooshan - Monday, May 16, 2011
Given a choice, the largest marketers want to spend a lot mo ...
- The Growth Of Product Placement In Music Videos
Video Insider, Ashkan Karbasfrooshan - Monday, May 2, 2011
In a distant time and in a far-off place, Viacom's MTV w ...
- Mixing Topical & Talent-Driven Content To Build Distribution For Content Owners and Marketers
Video Insider, Ashkan Karbasfrooshan - Monday, April 18, 2011
With so many professionals expecting 2011 to become the year that onli ...
- Think Like A Viewer To Create A Valuable Video Content Business
Video Insider, Ashkan Karbasfrooshan - Monday, April 4, 2011
Does video content represent a cost unit or a profit center? Do ...
- RIP Social Media (As An Ad-Supported Business)
Video Insider, Ashkan Karbasfrooshan - Monday, March 21, 2011
It was a tough week for "social media." Web 2.0 poster b ...
- The Rise Of Video Is Forcing Ad Networks To Rethink Strategy And Partnerships
Video Insider, Ashkan Karbasfrooshan - Monday, March 7, 2011
The number of ad networks has mushroomed in recent years. Some ...
- More On Tackling Video Click-to-Play vs. Auto-Play Pre-Roll Advertising
Video Insider, Ashkan Karbasfrooshan - Wednesday, February 23, 2011
Two weeks ago I discussed the first five realities of video click-to-pl ...
- Tackling Video Click-to-Play Vs. Auto-Play Pre-Roll Advertising
Video Insider, Ashkan Karbasfrooshan - Monday, February 7, 2011
Reality #1: For a visual medium, video is anything but transparent. Everywhe ...
- 10 Lessons In Online Video After Five Years Of Operations
Video Insider, Ashkan Karbasfrooshan - Monday, January 24, 2011
Jan. 23 marked the five-year anniversary of my company. Feels like 5 ...
- Nine Challenges Facing The Growth Of Branded Content
Video Insider, Ashkan Karbasfrooshan - Monday, January 10, 2011
In a previous article, I had mentioned in passing that "branded conte ...