Username
Password
Remember me
Forgot your password?
Ramsey McGrory is the President of Sales and Publishing of Scout.
In case you missed it, there was a brutal smackdown recently. The winner was the National League Football.
Publishers use "daisy chaining" as a key part of their remnant inventory strategy. Daisy chaining is the process of redirecting ad calls among network partners in an effort to monetize a publisher's entire pool of ad inventory. While it is accepted as a "best practice," in actuality, daisy chaining makes inventory management less efficient and creates real issues for publishers.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.