- REI Walks Back Burgum Endorsement, Citing 'Mistake' in Brand Judgment
Marketing Daily, Sarah Mahoney - Friday, April 11, 2025
The outdoor co-op says it misread member values -- and is joini ...
- Hybrid Hunger Games: Return To Office Reshapes How -- And When -- We Eat
CPG Insider, Sarah Mahoney - Friday, April 11, 2025
New research reveals how earlier breakfasts, snack-heavy lunches, and heat-and-eat dinners a ...
- LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, Too
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collecto ...
- Teens Ditch Lululemon, Flock to Uggs, E.L.F.
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping a ...
- JCPenney Goes Incognito In Bold Fashion Rebrand
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- NRF Forecasts Near-Record Easter Spending Despite Anxious Consumers
Marketing Daily, Sarah Mahoney - Tuesday, April 8, 2025
Despite growing fears about tariffs and market volatility, Americans still seem rea ...
- Tiffany & Co.'s Oceanic Branding: A Deep Dive Into '1837 Tiffany Blue Conservation'
Marketing Daily, Sarah Mahoney - Tuesday, April 8, 2025
The jeweler's foundation partnered with Pantone to turn its iconic hue in ...
- H&M's Digital Double Take: Fashion's AI Future Gets Real
Retail Insider, Sarah Mahoney - Wednesday, April 9, 2025
Retailer's new campaign uses digital clones of human models. Is this innovatio ...
- In First IRL Effort, Coterie Brings Diapers To Brooklyn
Marketing Daily, Sarah Mahoney - Monday, April 7, 2025
The premium baby brand is blending street-level whimsy and social reach ...
- Ulta Beauty Hits Brakes On Target Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 7, 2025
The beauty retailer is halting aggressive expansion plans, holding the line ...
- Retail Winners: Nike, Levi's Nail The Store Experience Across Generations
Marketing Daily, Sarah Mahoney - Friday, April 4, 2025
ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Crunch Time: Chips Ahoy Doubles Down On Innovation In A Rocky Snack Market
CPG Insider, Sarah Mahoney - Friday, April 4, 2025
With cocoa prices soaring, use of GLP-1s rising, and pressure from priva ...
- Putting The Brand Back In Retail Media
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
At Home Depot, Orange Apron Media wants to prove that buyer inte ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Can Fortune Cookies Build A Pen Brand? Zebra Hopes So
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2025
We know we're not a top-of-mind brand," says Zebra Pen VP. "S ...
- REI's New Merchandising Chief Steps In As Brand Identity Frays
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
The co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- Calvin Klein, Tommy Hilfiger Regain Some Swagger
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
Parent PVH reports sales and profits above expectations, as demand picks ...
- Can YouTube Replace TV? Not For Saatva Mattresses
Retail Insider, Sarah Mahoney - Wednesday, April 2, 2025
As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- QVC Announces 900 Layoffs, Doubling Down On Live Commerce
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The company reports a $1.27 billion loss as sales decline again. ...
- Hellmann's Trades Ketchup Packets For Mayo
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The Unilever brand leans into condiment culture wars with its newest digit ...
- As Traffic Slows, Lululemon Bets On Brand-Building
Marketing Daily, Sarah Mahoney - Friday, March 28, 2025
Weaker demand and lower-than-expected forecasts haven't shaken the company's long-game strategy ...
- Egg-Spensive Easter? Candy Brands Step In As Egg Prices Climb
CPG Insider, Sarah Mahoney - Friday, March 28, 2025
With egg prices cracking $8 a dozen, companies like Brach's and Reese ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should Watch
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
Despite economic pressure, the pet category remains strong -- driven by G ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- 'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The heavyweight cuddles pigeons and embraces his softer side for a n ...
- As Prices Rise, Aldi, Trader Joe's Gain Loyalty Ground
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2025
New reports from Placer.ai and YouGov show value-driven grocers gaining traction whi ...
- Boycotts May Not Kill Sales -- But They May Be Wounding Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 25, 2025
As Target feels continued backlash, marketers are waking up to the co ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A Plan
Retail Insider, Sarah Mahoney - Wednesday, March 26, 2025
With "What Do I Wear to This Thing?," the retailer helps m ...
- Etsy Tries Radical Reframe: It's Not The Birthday, It's The Person
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
As economic worries erode spending, Etsy bets on hyper-personalized gifting to reigni ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...