- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Old Navy Activewear Push Powers Gap Turnaround
Marketing Daily, Sarah Mahoney - Friday, May 30, 2025
Marketing reinvention fuels share gains across Old Navy, Gap, and Banana Repu ...
- Little Sesame Sets Off On A 'Summer Of Hummus' Road Trip
CPG Insider, Sarah Mahoney - Friday, May 30, 2025
With national distribution in place, the chef-led hummus brand bets big ...
- E.L.F. Bets $1B On Bieber's Rhode To Elevate Brand, Expand Reach
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige pri ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- How Dick's Is Outplaying Nike -- And Everyone Else
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2025
With House of Sport stores, fast-growing private labels, and smart cultural play ...
- LVMH Puts Luxury on Track With F1 Integration At Monaco Grand Prix
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
TAG Heuer takes pole position as title sponsor, while Moet & Chand ...
- Crocs Boosts Terence Reilly To Chief Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
The marketing exec, the brains behind the Stanley Cup, will oversee Cro ...
- Teddy Swims Tries to Help Kay Jewelers 'Love Louder'
Retail Insider, Sarah Mahoney - Wednesday, May 28, 2025
The soulful R&B star is stepping in as Kay's "chief love officer ...
- Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
Marketing Daily, Sarah Mahoney - Friday, May 23, 2025
In a year of rising prices, shoppers reward brands that feel li ...
- Emerald Nuts Cuts Through Ingredient Clutter With Comical Country Music
CPG Insider, Sarah Mahoney - Friday, May 23, 2025
Senior director of marketing Elaine Lohse on repositioning a forgotten brand wi ...
- BBQ Nation: Brands Tap Summer's Meaty Mood
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2025
Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, a ...
- Vans Falls 22%, But VF Insists Brand Heat Is Ahead
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2025
Sales are improving at both the North Face and Timberland as t ...
- Target Concedes Boycotts Hurt Sales, Cuts Forecast
Marketing Daily, Sarah Mahoney - Wednesday, May 21, 2025
Target CEO Brian Cornell also cites inflation and declining consumer confidence ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- Levi's Finally Dumps Dockers
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The denim giant is selling the discontinued brand to Authentic Brands Gro ...
- Style For Grownups: J.Jill Tells A New Story On TV
Retail Insider, Sarah Mahoney - Wednesday, May 21, 2025
Kara Howard on targeting the 40+ woman, blending emotion with accountability, a ...
- CMOs Need A Tariff Playbook -- Even If Prices Don't Spike
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behav ...
- Walmart V. Trump: New Twist In The Tariff Smackdown
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 19, 2025
The president's "EAT THE TARIFFS" outburst gets a blistering response -- fr ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without Guilt
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
New campaign plays up flavor, protein, and playful defiance. ...
- Walmart Warns Of Tariff-Driven Price Hikes As Ad Sales Soar 50%
Marketing Daily, Sarah Mahoney - Friday, May 16, 2025
Retail giant beats forecasts, but says rising import costs are forcing high ...
- FatBoy, But Make It Famous: Ice Cream Brand Embraces the Spotlight
CPG Insider, Sarah Mahoney - Friday, May 16, 2025
After building quietly for decades, the No. 1 sandwich in the freez ...
- Gabrielle Union, Dwyane Wade Expand Baby Biz With JCPenney
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sports power couple takes their Proudly company into baby apparel, wi ...
- Dick's Buys Foot Locker In $2.4B Bet On Sneaker Culture
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sporting goods giant gains 2,400 stores and a deep bench ...
- Apple, Google, Microsoft Still Most Valuable Brands
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
Kantar's BrandZ ranking reveals that food, personal care and alcohol brands a ...
- Oikos Shakes Up the Center Store With Shelf-Stable Launch
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
The Greek yogurt brand leaves the dairy case behind, aiming for on-the- ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) Less
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- Luxury's Latest Reset: Burberry Cuts 1,700, Bets on Brand
Retail Insider, Sarah Mahoney - Wednesday, May 14, 2025
As Burberry slashes 18% of staff, the fashion company is doubling do ...
- Freezer Full, Wallet Tight: Shoppers Rewrite Grocery Logic
CPG Insider, Sarah Mahoney - Friday, May 9, 2025
New research finds Americans staying upbeat, strategic, and surprisingly loyal to t ...
- QVC's Social Bet Misses The Mark As Sales Fall 10%
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2025
With TV viewership down and digital gains lagging, the once-dominant shopping netwo ...