- Kate Spade Banks on Nostalgia With Sam Relaunch
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The brand is reviving its first handbag design in a bold b ...
- Tom Brady Rides A Goat, Dick's Rides The Moment
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record Year
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2025
Online resale platforms grew 23% in 2024. And nearly half of you ...
- Calvin Klein Banks On Bad Bunny
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
With U.S. revenues slipping, the brand taps a global superstar to boo ...
- With Mylow, Lowe's Takes AI To The Next Level
Retail Insider, Sarah Mahoney - Wednesday, March 19, 2025
The retailer believes its new app is more a DIY pal th ...
- Nexxus Targets Gen Z With Bold Volume Play, Steinfeld Star Power
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
Unilever's salon brand blends science, celebrity and "masstige" marketing to woo n ...
- Ulta, Losing Market Share, Intensifies Digital Investments
Marketing Daily, Sarah Mahoney - Friday, March 14, 2025
While quarterly results beat expectations, the retailer acknowledges missteps amid the increasing ...
- Food Companies Brace For 'Make America Healthy Again' Onslaught
CPG Insider, Sarah Mahoney - Friday, March 14, 2025
Between sweeping cuts to the food stamp program and new ingredient regulation ...
- Donatella Versace Steps Down As Versace Designer
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2025
Amid talks of a sale at the troubled luxury brand, Capri Holdin ...
- Dick's Posts Record Holiday Sales, Flags Uncertain Year Ahead
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2025
The retailer scores with its GameChanger app and media innovation -- b ...
- Flamingo's 'Moisture+' Razor Goes Retro to Disrupt a Stale Category
Marketing Daily, Sarah Mahoney - Wednesday, March 12, 2025
The new razor skips the cream, adds a shower-ready design, and sta ...
- Planters Puts Mr. Peanut On The Red Carpet
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
Hormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- Kohl's Keeps Crumbling, Stumbles With Core Customers
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
The retailer's shares plunged to 1990s levels after reporting ongoing sales declin ...
- Lovesac's Big Recline: A Modular Giant Leans Into Chill
Retail Insider, Sarah Mahoney - Wednesday, March 12, 2025
Lovesac's first product expansion in 24 years leans into wellness and modularit ...
- Gap Closer To Regaining Its Groove
Marketing Daily, Sarah Mahoney - Monday, March 10, 2025
With a prancing Parker Posey and new "White Lotus" collection, Gap hop ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the Radar
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 10, 2025
Many companies are rebranding their strategies rather than abandoning them. Here's h ...
- Costco's Retail Media Strategy: Less About Ads, More About Loyalty
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
Unlike competitors, Costco is using retail media and personalization not just f ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Walgreens Acquired In $10B Deal
Marketing Daily, Sarah Mahoney - Thursday, March 6, 2025
The transaction allows Sycamore Partners to break up the company, likely retaini ...
- Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust Crisis
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2025
As major brands scale back diversity initiatives, new research reveals the growi ...
- Target's Sales Dip Amid Boycott, But Other Factors Are in Play
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
Analysts say multiple factors are contributing to the decline, but note ...
- Nordstrom, Not Quite Private, Posts Holiday Sales Growth
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
The high-end department store notched impressive fourth-quarter gains, with comparable sales climbi ...
- Shopping With AI: Wayfair's Muse Turns Browsing Into Inspiration
Retail Insider, Sarah Mahoney - Wednesday, March 5, 2025
With Muse, Wayfair is testing a new way to shop -- o ...
- Saucony Takes Running Community Out For Coffee
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
As part of a new "Run As One" ad campaign, the compa ...
- The 'Latino Freeze': What It Means for Brands
Marketing Daily, Sarah Mahoney - Monday, March 3, 2025
Young Hispanic consumers are pushing back against companies perceived as anti-Latino. A ...
- With Shapewear, Calvin Klein Chases Spanx, Skims
Marketing Daily, Sarah Mahoney - Friday, February 28, 2025
Fashion's underwear legend finally moves into the shapewear category, launching with ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- Garnier Invites Ilana Glazer To 'De-Glaze With Me'
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2025
The comedian helps the brand spoof the latest TikTok trend, "glazed donu ...
- How The Economic Blackout May Bruise Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 27, 2025
Today's "no buy" movement is meant to pressure companies on DEI policie ...