- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- Renegade: Sears To Be Open On Thanksgiving Day
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
Sears' Thanksgiving Day event will include such doorbuster deals as a Panason ...
- Professors Pinpoint Discount That Turns Heads
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
"Consumers need to be compensated for the intangible costs of switching," sa ...
- JC Penney Unleashes Holiday TV Campaign
Raw, Sarah Mahoney - Wednesday, November 10, 2010
JCPenney has unwrapped its holiday marketing campaign, and says it will suppo ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- Sears To Open Thanksgiving Day
Raw, Sarah Mahoney - Tuesday, November 9, 2010
Sears says it will open for half a day on Thanksgiving, givi ...
- Whole Foods Offers First Twitter Tasting
Raw, Sarah Mahoney - Tuesday, November 9, 2010
Whole Foods Market has unveiled its list of Top 10 wines f ...
- Macy's Reprises 'Believe,' Pushes Image Over Price
Marketing Daily, Sarah Mahoney - Friday, November 5, 2010
"Macy's is trying to zig when others are zagging," says Sally Muelle ...
- Department Stores Endured A Sluggish October
Marketing Daily, Sarah Mahoney - Thursday, November 4, 2010
One exception was in the swanky sector, with experts speculating that strong ...
- Macy's Brings Back "Believe," Pushes Image Over Price
Raw, Sarah Mahoney - Friday, November 5, 2010
Macy's says it is kicking off its holiday ad campaign with ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- Stores Endure A Sluggish October
Raw, Sarah Mahoney - Thursday, November 4, 2010
Despite stronger performances from such as Macy's, Nordstrom, and Saks, retailers post ...
- Target, Walmart, Best Buy Tempt Tech Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, November 2, 2010
While an estimated 32% of shoppers plan to make a consumer electroni ...
- Walmart Cuts Toy Prices -- Again
Marketing Daily, Sarah Mahoney - Monday, November 1, 2010
"The economy is still a little bit in question and Middle Ameri ...
- Target, Walmart Tempt Tech Shoppers
Raw, Sarah Mahoney - Tuesday, November 2, 2010
With many experts predicting that consumer electronics will emerge as one ...
- Q&A: Can Crane Bring Manners To Facebook?
Marketing Daily, Sarah Mahoney - Saturday, October 30, 2010
Crane & Co., the stationery company founded in 1801, has launched ...
- Walmart Cuts Toy Prices—Again
Raw, Sarah Mahoney - Monday, November 1, 2010
Hoping to incite a parental stampede for Big Foot, Squinkies, and Sing-A-Ma-Jig ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- For Barneys, Food Is Fashion This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barne ...
- Why Wait? Kohl's, Target, Penney Tear Into Holiday Promotions
Raw, Sarah Mahoney - Thursday, October 28, 2010
No, it isn't your imagination: More than ever, Christmas is creeping ...
- Why Wait? Kohl’s, Target, Penney Tear Into Holiday Promotions
Raw, Sarah Mahoney - Thursday, October 28, 2010
No, it isn’t your imagination: More than ever, Christmas is creeping ...
- Best Time For Holiday Ads? Now, Not Later
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
On average, anywhere between 4 and 6% of online shoppers interacted wi ...
- Victoria's Secret Offers $2 Million Bra
Marketing Daily, Sarah Mahoney - Monday, October 25, 2010
The customized boulder-holder contains 60 carats of diamonds and 82 carats ...
- Every Girl's Fantasy: $2 Million TaTas
Raw, Sarah Mahoney - Monday, October 25, 2010
Just in case you missed out on Neiman Marcus' $75,000 holiday-edition Cama ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
- Sears Launches New Payment Option
Raw, Sarah Mahoney - Thursday, October 21, 2010
With consumers still reluctant to use credit cards, Sears hopes to increa ...
- Hanes Just My Size Bonds With Bloggers
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
By beefing up its social presence through events like this, its digit ...
- Jewelry, Gift Cards Top Holiday Wish Lists
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
People seem to be taking "baby steps toward a new normal," N ...
- Target Keeps Smaller Formats in Spotlight
Marketing Daily, Sarah Mahoney - Monday, October 18, 2010
"Perishables has been the one area where Target has struggled most," J ...