- Lowe's: The 'Do-It' Is Back In Do-It-Yourself
Marketing Daily, Sarah Mahoney - Monday, May 17, 2010
After four years of declining sales, Lowe's says people are finally feeli ...
- Branding South Africa: May The Best Team Win
Marketing Daily, Sarah Mahoney - Friday, May 14, 2010
The contest is drawing especially strong interest from the ex-pat community, soci ...
- From Kohl's To Nordstrom, Registers Ringing
Marketing Daily, Sarah Mahoney - Thursday, May 13, 2010
The Seattle-based Nordstrom says net earnings for its first quarter jumped 43. ...
- Macy's Posts 'Excellent' Sales And Profits
Marketing Daily, Sarah Mahoney - Wednesday, May 12, 2010
"Sales exceeded our expectations in virtually every market, at Bloomingdale's, and ...
- Q&A: Redefining Teens, $216 Billion Buyer Power
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2010
Yes, marketers have long acknowledged that teens wield plenty of buying powe ...
- The Marketer's Bookshelf: Trust In The Post-BP Era
Marketing Daily, Sarah Mahoney - Monday, May 10, 2010
Anyone in the business of persuasion could benefit from this compelling pictu ...
- Lennox Campaign Touts Solar Air Conditioning
Marketing Daily, Sarah Mahoney - Friday, May 7, 2010
"Now, consumers are solely focused on the efficiency story, which had ...
- Gens X/Y, Rich Households Hike Private-Label Sales
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It ...
- April Sales Were Better Than Expected
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Kantar Retail reports that despite the declines in April, shoppers continue ...
- Mixed-Up Marketers: Execs Struggle With New Roles
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2010
"Overwhelmingly, marketers feel that success in today's environment is gauged by reven ...
- Surprise! Sears Launches First Fashion Outlet
Marketing Daily, Sarah Mahoney - Monday, May 3, 2010
"Sears is experimenting with a clearance format that can be used ...
- BP's Woes Illustrate Risk Of Green Branding
Marketing Daily, Sarah Mahoney - Friday, April 30, 2010
"Since the accident, BP has gone from being No. 1 in i ...
- Target, Wegman's Lead Greenpeace Fish Rankings
Marketing Daily, Sarah Mahoney - Thursday, April 29, 2010
Target, which made big news back in January when it announced th ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Pop-Up Power: Retail's Recession Invention
Marketing Daily, Sarah Mahoney - Tuesday, April 27, 2010
Temporary retail locations offer consumers the insider-y thrill of a sample sa ...
- Report: LOHAS Market Nears $300 Billion
Marketing Daily, Sarah Mahoney - Monday, April 26, 2010
"Sales of organic food hit $23.6 billion in 2008, almost double wh ...
- Levi's Pounces On Facebook Plugins
Marketing Daily, Sarah Mahoney - Friday, April 23, 2010
Levi's -- arguably the most "like"-able denim brand ever -- is introduci ...
- America To Spend More On Mom
Marketing Daily, Sarah Mahoney - Thursday, April 22, 2010
Aw, Mom, we really love ya: The typical consumer is planning ...
- JCPenney Speeds Up 'Transformation Plan'
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2010
JCPenney has been on a mission, determined to shake off its dow ...
- Luxury Lives: Coach, Burberry Post Stronger Sales
Marketing Daily, Sarah Mahoney - Tuesday, April 20, 2010
Looks like affluent people are feeling safe about spending again: Coach sa ...
- At Hasbro And Mattel, The Toys Are Back
Marketing Daily, Sarah Mahoney - Monday, April 19, 2010
"Consumer spending will continue to do well for toys," Gerrick Johnson, ...
- Golfsmith: Improve Your Game ...Guaranteed!
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure mo ...
- Walmart, ASPCA Launch Facebook Effort
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click ...
- In Apparel, The Brand Makes A Comeback
Marketing Daily, Sarah Mahoney - Wednesday, April 14, 2010
The importance of a brand of an item of clothing jumped 1 ...
- For S.C. Johnson, Brand Evangelists? Frenemies?
Marketing Daily, Sarah Mahoney - Tuesday, April 13, 2010
For smart companies, user comments like these can work "as one b ...
- Mickelson Win Pays Off Big for Callaway
Marketing Daily, Sarah Mahoney - Monday, April 12, 2010
"The impact of his win is just enormous for our brand," Bri ...
- Shoppers Come Alive: March Sales Improve
Marketing Daily, Sarah Mahoney - Thursday, April 8, 2010
Department stores had a banner month: Same-store sales at Macy's shot ...
- For Stores, Is Green The New Invisible?
Marketing Daily, Sarah Mahoney - Friday, April 9, 2010
But going forward, we expect that stores will spend more time painti ...
- Ace Hardware Unleashes 'I Will' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 6, 2010
"The goal of the campaign is to change consumer behavior and g ...
- Report: Shoppers Still Loving Private Labels
Marketing Daily, Sarah Mahoney - Monday, April 5, 2010
In a poll of 800 supermarket shoppers, conducted by GfK Research f ...