- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Coach Makes Bigger Gains On Smaller Prices
Raw, Sarah Mahoney - Tuesday, June 8, 2010
Coach says its shift last year to lower price points continues ...
- Macy's Adds Oomph To Gay Pride Events
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
And it looks like Macy's isn't the only sponsor to amp ...
- Results Show Shoppers Starting To Trade Back Up
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2010
"The battle for these shifting shoppers is going to be key ...
- Staples Focuses On Growing Tech, Services
Marketing Daily, Sarah Mahoney - Wednesday, June 2, 2010
"Five years from now, we'll be more focused on our delivery busines ...
- Retail Results Show Shoppers Starting To Trade Back Up
Raw, Sarah Mahoney - Thursday, June 3, 2010
As shoppers inch their way toward pre-recession spending levels, they're changing channe ...
- Nike, Walmart Lead In Use Of Organic Cotton
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
One change is a big increase in demand for organic home textile ...
- ESPN, GE, Dunkin' Most Beloved New England Brands
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
The company surveyed 350 top marketing execs everywhere but New England, aski ...
- Hard Times Behind It, Staples Focuses On Growing Tech, Services
Raw, Sarah Mahoney - Wednesday, June 2, 2010
As its core customers emerge from the recession, business is good aga ...
- Summer Vacation Is Back, But Smaller
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
"We're pleased that the majority of people are going to be traveli ...
- ESPN, GE, Dunkin' Most Powerful New England Brands
Raw, Sarah Mahoney - Tuesday, June 1, 2010
Give Protobrand, a Boston-based branding company, credit for trying to break do ...
- Redbox, Pepsi, Kroger Team Up For 'Movie Night'
Marketing Daily, Sarah Mahoney - Thursday, May 27, 2010
While giving away freebies may seem like an odd way for Redb ...
- American Eagle Outfitters Bullish On Teen Denim
Marketing Daily, Sarah Mahoney - Wednesday, May 26, 2010
Aerie, its lingerie concept, is doing well. "It's a brand with tremendo ...
- Lane Bryant Rattles Skeletons In Victoria's Closet
Marketing Daily, Sarah Mahoney - Tuesday, May 25, 2010
Still milking the media buzz created when Fox and ABC initially refus ...
- Online Music: Amazon Gains On Walmart, iTunes Still Rules
Raw, Sarah Mahoney - Wednesday, May 26, 2010
Amazon leapt three percentage points to tie Walmart for second place ...
- Ace Hardware Pushes Craftsman For Dad
Raw, Sarah Mahoney - Wednesday, May 26, 2010
Now that it has reached an agreement with Sears to sell Craftsm ...
- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Study Finds Affluents Believe Recovery Is Here
Marketing Daily, Sarah Mahoney - Friday, May 21, 2010
"While consumer confidence seems to be improving, it doesn't mean they a ...
- Consumers Give Marketers Bad Grades On Comms
Marketing Daily, Sarah Mahoney - Friday, May 21, 2010
"Companies must change the way they approach social and environmental challenges, ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- With Sales Up, Walmart Woos The Struggling
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
The company announced another round of deep price rollbacks on 22 favori ...
- Lowe's: The 'Do-It' Is Back In Do-It-Yourself
Marketing Daily, Sarah Mahoney - Monday, May 17, 2010
After four years of declining sales, Lowe's says people are finally feeli ...
- Branding South Africa: May The Best Team Win
Marketing Daily, Sarah Mahoney - Friday, May 14, 2010
The contest is drawing especially strong interest from the ex-pat community, soci ...
- From Kohl's To Nordstrom, Registers Ringing
Marketing Daily, Sarah Mahoney - Thursday, May 13, 2010
The Seattle-based Nordstrom says net earnings for its first quarter jumped 43. ...
- Macy's Posts 'Excellent' Sales And Profits
Marketing Daily, Sarah Mahoney - Wednesday, May 12, 2010
"Sales exceeded our expectations in virtually every market, at Bloomingdale's, and ...
- Q&A: Redefining Teens, $216 Billion Buyer Power
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2010
Yes, marketers have long acknowledged that teens wield plenty of buying powe ...
- The Marketer's Bookshelf: Trust In The Post-BP Era
Marketing Daily, Sarah Mahoney - Monday, May 10, 2010
Anyone in the business of persuasion could benefit from this compelling pictu ...
- Lennox Campaign Touts Solar Air Conditioning
Marketing Daily, Sarah Mahoney - Friday, May 7, 2010
"Now, consumers are solely focused on the efficiency story, which had ...
- Gens X/Y, Rich Households Hike Private-Label Sales
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It ...
- April Sales Were Better Than Expected
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Kantar Retail reports that despite the declines in April, shoppers continue ...