In fact, the NPD Group reports that tech sales weakened across all channels. The Port Washington, N.Y. based market research company says that despite the heavily-promoted specials that started early in November, it estimates the nine-week holiday period will come in with some $14.9 billion in sales, 4% below the prior year.
"Record sales in 2009 across major categories such as notebook PCs and TVs, combined with a significant slowdown in the pace of price declines created a difficult headwind for the industry in 2010," the company says in its report. And while smartphones, e-readers and tablets were all bright spots, those gains couldn't make up for decreases. While TV sales actually gained, for example—with unit sales of flat-screen models climbing 5% and plasma sales jumping 32%--revenue for each type declined.