• by Sarah Mahoney  @mahoney_sarah, January 14, 2011

In a bid to reach out to older women looking for sexier skin, Procter & Gamble has tapped actress Kim Cattrall to represent Olay Total Effects 7-in-1 Anti-Aging Body Wash & Body Lotion, promising "younger looking skin in just 1 shower."

The addition of Cattrall, 54, best known for portraying aging sex machine Samantha Jones on Sex & The City, indicates that P&G intends to work a larger age spectrum: Last fall, it made major headlines when it signed country megastar Carrie Underwood—a spring chicken at 27—as its first-ever North American Celebrity Ambassador for Olay Skin Care.

A spokesperson for the Cincinnati-based company says TV spots with the actress are set to launch Feb, 28, with magazine ads breaking in April.