- Target and Ben & Jerry's Launch Exclusive Flavors
Raw, Sarah Mahoney - Monday, June 28, 2010
Ben & Jerry's is introducing Berry Voluntary and Brownie Chew Gooder, t ...
- New Campaign Builds Burberry's Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 24, 2010
Burberry, which has been staking out its claim as one of t ...
- Nike Cites Strategy In Reporting Its Strength
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
"I said a year ago that Nike is not a 'wait a ...
- AAA: More People To Travel This Fourth Of July
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
A new survey from AAA projects that the number of Americans traveli ...
- Golfsmith, Nike Team For Social Media Event
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"We've really ramped up our social marketing efforts and, like all retailer ...
- Nike Delivers Strong Results; Lights Up The World Cup Sky
Raw, Sarah Mahoney - Wednesday, June 23, 2010
Riding high on its "Write the Future" world football campaign, Nike executiv ...
- Consumers Expected To Travel More This Fourth of July
Raw, Sarah Mahoney - Wednesday, June 23, 2010
Move over, Clark Griswold—it looks like more American families will hit t ...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Golfsmith, Nike Partner for "Guess Your Drive" Contest
Raw, Sarah Mahoney - Tuesday, June 22, 2010
Golfsmith is partnering with Nike Golf for a special Nike National Go ...
- Study: How Recession Shaped 'Consume Less'
Marketing Daily, Sarah Mahoney - Monday, June 21, 2010
Even as consumers show more willingness to spend, a new study repor ...
- Whole Foods Cracks Down On Greenwashers
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2010
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Mark ...
- As Stores Slash Assortment, Will We Rebel?
Marketing Daily, Sarah Mahoney - Wednesday, June 16, 2010
Now that retailers have spent much of the recession steadily pruning ba ...
- Whole Foods Cracking Down On Cosmetic Greenwashers
Raw, Sarah Mahoney - Thursday, June 17, 2010
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Mark ...
- Office Depot Asks Shoppers To Bare Chair Shame
Marketing Daily, Sarah Mahoney - Tuesday, June 15, 2010
"Throughout the recession, replacing home office furniture wasn't a priority for peop ...
- Sears' Grabby New Billboards Tout Handiness
Marketing Daily, Sarah Mahoney - Monday, June 14, 2010
The company is also asking fans to interpret that slogan with the ...
- Burt's Bees, Tom's Top Green Brands: Here's Why
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"In the U.S. especially, consumers are in a wait-and-see mode about t ...
- Tiffany Launches iPhone App For Engagement Rings
Raw, Sarah Mahoney - Monday, June 14, 2010
Ah, June, the month when so many minds turn to matrimony: Tiffa ...
- More Are Cutting Back On Summer Splurges
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"They aren't completely cutting out indulgences, they're just finding other ways ...
- Nordstrom Builds High-Low Momentum
Marketing Daily, Sarah Mahoney - Wednesday, June 9, 2010
As consumers tiptoe back into luxury spending, said Nordstrom's Rob Campbell, "t ...
- More Americans Cutting Back On Summer Splurges
Raw, Sarah Mahoney - Thursday, June 10, 2010
A little sun just went out of summer: When it comes ...
- Coach Makes Bigger Gains On Smaller Prices
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2010
The company began the shift last year with the introduction of i ...
- Nordstrom Builds High-Low Momentum; Unleashes 'Eclipse' Clothing Line
Raw, Sarah Mahoney - Wednesday, June 9, 2010
While sales have been strengthening at Nordstrom, executives from the Seattle-based retail ...
- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Coach Makes Bigger Gains On Smaller Prices
Raw, Sarah Mahoney - Tuesday, June 8, 2010
Coach says its shift last year to lower price points continues ...
- Macy's Adds Oomph To Gay Pride Events
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
And it looks like Macy's isn't the only sponsor to amp ...
- Results Show Shoppers Starting To Trade Back Up
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2010
"The battle for these shifting shoppers is going to be key ...
- Staples Focuses On Growing Tech, Services
Marketing Daily, Sarah Mahoney - Wednesday, June 2, 2010
"Five years from now, we'll be more focused on our delivery busines ...
- Retail Results Show Shoppers Starting To Trade Back Up
Raw, Sarah Mahoney - Thursday, June 3, 2010
As shoppers inch their way toward pre-recession spending levels, they're changing channe ...
- Nike, Walmart Lead In Use Of Organic Cotton
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
One change is a big increase in demand for organic home textile ...
- ESPN, GE, Dunkin' Most Beloved New England Brands
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
The company surveyed 350 top marketing execs everywhere but New England, aski ...