- Forecast: Flat, But Consumers Sick Of Saying No
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2009
Consumer spending in the coming holiday season is likely to be fl ...
- Lowe's Offers A Hint Of Optimism
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2009
After three years of steady sales declines, Lowe's now believes it wi ...
- Holiday Sales Forecast: Cold And Flat
Marketing Daily, Sarah Mahoney - Monday, September 21, 2009
Deloitte's Retail Group is predicting a flat and chilly holiday, with sal ...
- Online: Separating The Women From The Moms
Marketing Daily, Sarah Mahoney - Friday, September 18, 2009
"But just how different moms are from single women surprised us ...
- Wal-Mart Takes Mail-In Rx Program Nationwide
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2009
This latest move solidifies Wal-Mart's position as an industry game-changer. "Until 200 ...
- Q&A: Catch The Scent Of Recovery
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2009
For marketers, following your nose during recessions isn't easy. Sure, there a ...
- Sears, Panasonic Woo Football Fans
Marketing Daily, Sarah Mahoney - Friday, September 11, 2009
The tour is the latest twist on Sears' Blue Electronics Crew marketi ...
- Wal-Mart CEO: 'Purchase Deferral Is The New Normal'
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2009
About the fast-approaching holiday season, Mike Duke says this will be ...
- American Eagle Launches Mobile Division
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2009
While retailers have been slow to build m-commerce programs, it makes sen ...
- How Best Buy's WOLF Packs Harness Female Insights
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2009
Marketing Daily catches up with Liz Haesler, Best Buy's VP of Ho ...
- Sharpie Hones Its Fashion Edge With Betsey Johnson
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2009
Sharpie plans to make fashion design something of a performance art, a ...
- Top Consumer Trends: Trust, Control, ... Playfulness?
Marketing Daily, Sarah Mahoney - Friday, September 4, 2009
When market researcher Mintel released its list of leading consumer prognostication la ...
- For BTS, Discounters Rise To Head Of The Class
Marketing Daily, Sarah Mahoney - Thursday, September 3, 2009
While industry results, on the whole, are down, the decline wasn't a ...
- Sears Launches Contest To Boost Appliance Sales
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2009
The Crazy Cleaning Confessions Contest encourages consumers to rat themselves out ...
- The Marketer's Bookshelf
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2009
In her latest review of books for marketers, Sarah Mahoney discusses tappi ...
- Dueling Drugstores Fight For Flu Shots
Marketing Daily, Sarah Mahoney - Monday, August 31, 2009
Both initiatives come at a time when flu awareness is high, ev ...
- Toy Purchases: Little Room For Impulse Buys
Marketing Daily, Sarah Mahoney - Friday, August 28, 2009
"A lot of purchases happen for a gift-giving occasion like Christmas a ...
- Walmart Expands Bill-Paying For 'Unbanked'
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2009
The retailer, which has been rebuffed in the past in its effor ...
- Sony Rattles Amazon's Cage With New E-Reader
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2009
"One of the advantages Sony has is that this product has ...
- Marketers Shoot Selves In Foot With E-Coupons
Marketing Daily, Sarah Mahoney - Monday, August 24, 2009
Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mounta ...
- Favre Should Add Extra Bang To Wrangler Effort
Marketing Daily, Sarah Mahoney - Saturday, August 22, 2009
"We didn't know Brett's career plans when shooting the commercials, but ...
- 'No Shirt, No Shoes' Singer Launches Clothing Line
Marketing Daily, Sarah Mahoney - Friday, August 21, 2009
The official kick-off for the line happens Sept. 1, when the count ...
- T-Shirt Guy Sells Nearly Half Of 2010 Inventory
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2009
No one is comparing Jason Sadler, a Jacksonville, Fla. -based entrepreneur, ...
- BTS: So Far, Coupons And Walmart Are Winning
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2009
Teens -- a major force in clothing sales -- are also bargain-huntin ...
- Unilever, Kroger Step Up E-Coupon Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2009
"We are working with a number of our customer partners to deliv ...
- Lowe's Reports Sales Below Expectations
Marketing Daily, Sarah Mahoney - Monday, August 17, 2009
The good news is that evidence is mounting that the real esta ...
- JCPenney Boosts BTS Marketing, Ups Forecast
Marketing Daily, Sarah Mahoney - Friday, August 14, 2009
Still, there's no arguing that the retail environment has been punishing. N ...
- Study: Happy Days Are Near Again
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2009
While almost half of Americans surveyed think the economy is going downhi ...
- Macy's Profits Strong, Despite Weaker Sales
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2009
That may bode well for other retailers, too, especially as most a ...
- Cause-Related Ads: Less Sincerity, More Guffaws
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2009
"In difficult times, urgent messages about critical social needs may alienate stressed-o ...