- Holiday Cheer: Major Retailers Launch Cause Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2009
Retailers aren't just starting the holiday discounts early this year -- they' ...
- Ho, Ho, Kapow: Stores Take The Gloves Off Early
Marketing Daily, Sarah Mahoney - Monday, November 2, 2009
Just in time for the turn of the calendar page, discount retaile ...
- Private Sales Sites Heat Up For The Holidays
Marketing Daily, Sarah Mahoney - Saturday, October 31, 2009
Brick-and-mortar luxury retailers may be in a slump as big as t ...
- Study Notes Unexpected Spots Of Holiday Cheer
Marketing Daily, Sarah Mahoney - Thursday, October 29, 2009
"When people pulled back last year, they realized that more important th ...
- Orbitz, Bertolli Big Winners For Gay/Lesbian Ads
Marketing Daily, Sarah Mahoney - Wednesday, October 28, 2009
"Golfers," an Orbitz spot that ran on national TV, received the awa ...
- Cabela's Reports Record Results, Cuts Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 27, 2009
Marketing costs accounted for just 13.6 % of direct revenue this quarte ...
- Black Friday: How Much Will It Matter?
Marketing Daily, Sarah Mahoney - Monday, October 26, 2009
Retailers, for the most part, will consider it a big win ...
- Faux Frugality: Are Consumers Really Any Different?
Marketing Daily, Sarah Mahoney - Friday, October 23, 2009
That means marketers have to take a closer look at consumers w ...
- Homespun Holidays: This Year, It's Personal
Marketing Daily, Sarah Mahoney - Thursday, October 22, 2009
"Homemade food gifts are a way to reduce the budget and sh ...
- New-Media Users Expect Brands To Engage
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2009
A just-released study from Cone Inc. reports that among new-media users, ...
- Luxury Shoppers Are Addicted To The Deal
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2009
"In this new economy, luxury goods will go back to where th ...
- Toys R Us Launches 'Big Gift' Layaway Program
Marketing Daily, Sarah Mahoney - Monday, October 19, 2009
Toys R Us says the program will be supported with both pri ...
- Social Media Expected To Drive Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2009
A report finds that consumers are much more engaged in talking produc ...
- Wal-Mart Cell Phones: Unlimited Talk, No Contract
Marketing Daily, Sarah Mahoney - Wednesday, October 14, 2009
"Everyone is looking to save money," says In-Stat's Allen Nogee, "and whi ...
- Study: Americans Look To Spend Less On Food
Marketing Daily, Sarah Mahoney - Tuesday, October 13, 2009
Americans are fiercely focused on price, says Synovate, a Chicago-based market resear ...
- Q&A With Sunflower: Organics For The Masses
Marketing Daily, Sarah Mahoney - Monday, October 12, 2009
As the economy has sent consumers scurrying for food bargains, Sunflower's "Serio ...
- Wal-Mart Steps Up To Tamiflu Shortage
Marketing Daily, Sarah Mahoney - Friday, October 9, 2009
While there is no shortage of Tamiflu capsules, the form usually prescrib ...
- September Surprise: BTS Drives Small Gains
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2009
The best performances continued to come from those chains that stress valu ...
- Timberland Effort Ties PRO Boots To Finding Work
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
- Neiman Marcus Says Let 'Em Drive Cupcake
Marketing Daily, Sarah Mahoney - Tuesday, October 6, 2009
The retailer's catalog will present all the insane extravagances that the Christm ...
- Levi's Launches Scavenger Hunts, Live Theater
Marketing Daily, Sarah Mahoney - Monday, October 5, 2009
"We are always trying to reach consumers in the spaces that th ...
- Fragrance Foundation Launches 'One Drop' Ads
Marketing Daily, Sarah Mahoney - Friday, October 2, 2009
"Our goal was to get people to refocus on the juice," Steph ...
- Fangs For The Inspiration: Vampires Are Hot
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2009
It may be the aftertaste from "Twilight." A survey released by t ...
- The Green Divide: 85% Missing The Message
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2009
"The low awareness of these initiatives raises huge questions," says Grail Research ...
- Halloween Is Seen Likely To Be A (Boo!) Bummer
Marketing Daily, Sarah Mahoney - Tuesday, September 29, 2009
Young adults, typically the big spenders, are cutting back even more sharpl ...
- Kiss Off Your Carrier: Sprint Launches Viral Videos
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier th ...
- H&M Breaks Out Designer Undies, Inks Sonia Rykiel
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
The Sonia Rykiel 2009 holiday line is scheduled to arrive in 1,5 ...
- Omega Remains As Official Olympic Timekeeper
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
In 1932, Omega says it became the first company to be trust ...
- Luxury Discounts Are Double-Edged Dagger
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
A study, the latest in ongoing research from the Luxury Institute, survey ...
- JC Penney, Van Heusen Pair For NFL Hall Of Fame
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2009
JC Penney stores will offer eligible fans the opportunity to enter ...