- Endangered Old Money: Perils Of The Slightly Rich
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2009
We asked Larry Samuel, author of Rich: The Rise and Fall ...
- NPD: Dining Out Drop Steepest In 28 Years
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2009
"Dealing, value menus, and attractive price points seem to be supporting so ...
- Study: Stores Not Doing Enough To Sell Green
Marketing Daily, Sarah Mahoney - Monday, July 20, 2009
Grocery and mass are the channels where most shoppers expect to purcha ...
- Energy Rebate Program Could Boost Sears
Marketing Daily, Sarah Mahoney - Friday, July 17, 2009
In March, it launched a marketing campaign based on its "Blue Applian ...
- Best Buy: Connections, Not Products, Are What Matter
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2009
Right now, the company is looking at many ways it can bri ...
- Report: People Have Adjusted To Spending Less
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2009
While 57% say their household economic situation is either the same ...
- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Americans Push Multi-tasking To New Heights
Marketing Daily, Sarah Mahoney - Monday, July 13, 2009
"Something like 90% of us watches TV in a typical day," sa ...
- Peep Show: Marshmallow Chicks Get Own Store
Marketing Daily, Sarah Mahoney - Friday, July 10, 2009
National Harbor, a multi-use area, includes several hotels as well as restauran ...
- Retailers Again Croon Blue Tune In June
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2009
With the exception of Target Corp., which posted a worse-than-expected 6.2% declin ...
- Got Pink?
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2009
It's a jungle out there: If you're going pink, it's time ...
- Study: Thriftier, Healthier Consumers Dining In More
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2009
Besides buying more frozen food, other fast-growing cost-cutting techniques include making ...
- Report: Bad News Ahead For Grocers
Marketing Daily, Sarah Mahoney - Monday, July 6, 2009
While traditional supermarkets experienced a moderate sales gain of 3.6% in 200 ...
- H&M Blasts Past Nike; Wal-Mart Wallops Tesco
Marketing Daily, Sarah Mahoney - Monday, July 6, 2009
Millward Brown says its evaluation calculates the dollar value of a sing ...
- Millward Brown: Brands That Give Good Value Score With Consumers
MediaDailyNews, Sarah Mahoney - Monday, July 6, 2009
This year's ranking by Millward Brown Optimor, calculating dollar value and grow ...
- Wave That Flag: Travel Down, July 4th Parties On Rise
Marketing Daily, Sarah Mahoney - Thursday, July 2, 2009
They'll also show their red, white and blue spirit, with more peop ...
- Most Americans Still Befuddled By Smartphones
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2009
Close to 40% of those planning purchases say they haven't taken t ...
- In A Rude World, Can Marketing Ever Be Polite?
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2009
Marketing Daily speaks with the authors of
The Cost of Bad Behavior,- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- YMCA, Salvation Army Dominate Nonprofit Brands
Marketing Daily, Sarah Mahoney - Wednesday, June 24, 2009
A new consumer perception survey from Cone Inc. looks to "help nonprofi ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Bargain-Driven Shoppers Boost Walgreens Sales
Marketing Daily, Sarah Mahoney - Monday, June 22, 2009
CEO Gregory D. Wasson is guardedly optimistic about looming healthcare reform ...
- Queen Latifah Launches Signature Scent
Marketing Daily, Sarah Mahoney - Friday, June 19, 2009
Print ads -- featuring the Academy Award winner in an opulent dini ...
- Staples, Do Something Launch Back-To-School Event
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2009
"The Facebook application is our way to get the word out ...
- Who Knew? Consumers Hate Offshore Call Centers
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2009
The Contact Center Satisfaction Index finds that domestic reps were rated ...
- Best Buy Sales, Profits, Advertising Down
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2009
The company has said that "connected digital solutions" are a key pa ...
- Safeway Launches 'Buy Local' Initiative
Marketing Daily, Sarah Mahoney - Monday, June 15, 2009
Safeway is betting that with gas prices rising, consumers will appreciate supporti ...
- Avon To Debut Reese Witherspoon Fragrance
Marketing Daily, Sarah Mahoney - Friday, June 12, 2009
The launch comes at an important time, with sales of beauty produc ...
- Walmart, Gap, Barnes & Noble Tops In Corporate Image
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2009
"Discount retailers are holding up pretty well, and that's logical and expected ...