- Consumers Seek Self-Reliance In The Home
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2009
It looks like America's growing willingness to roll up its sleeves a ...
- Gap Tests Banana Republic Spin-Off
Marketing Daily, Sarah Mahoney - Monday, March 23, 2009
The move has its detractors. "Sure, accessories are appealing--they take up le ...
- For Stores, Relief Won't Come Until Fourth Quarter
Marketing Daily, Sarah Mahoney - Friday, March 20, 2009
There are opportunities for stores to win new customers. "Shoppers are loa ...
- Easter Survey: No Bounce For Stores This Year
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2009
Total holiday spending should come in around $12.73 billion, but Easter dinn ...
- Sears Launches New Branding Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2009
New ads for the company's soft lines don't mean it is letti ...
- Wal-Mart Relaunches Private-Label Line
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2009
Increasingly, chains are expanding into higher-end products, proving that "upscale generics" m ...
- Aeropostale Takes Teen Concept To Tweens
Marketing Daily, Sarah Mahoney - Monday, March 16, 2009
"We have watched with amazement for years [the way] moms would co ...
- Spirit Airlines Seeks Consumers' Low Points
Marketing Daily, Sarah Mahoney - Friday, March 13, 2009
Its call-for-entries email says: "As you know, our fares are famously lo ...
- Small-Brand Solution: The Non-Branded Site
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2009
When it comes to buying shoes online, one company thinks it's possib ...
- J. Crew Beefs Up Lower-End Offerings
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2009
Drexler is also upbeat about the company's bridal business, and says ...
- Rising Prices Mask Shifts In Green Shopping
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2009
While it is true that some of the most dedicated green shoppe ...
- OfficeMax's 'Penny Pranks' Take Top Retail Honors
Marketing Daily, Sarah Mahoney - Monday, March 9, 2009
The retailer took home the top RACie, awarded by the Retail Advertisi ...
- Erin Go Nah: St. Paddy's Day Green Dims
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2009
Of those who will celebrate, 81.9% plan to wear green, 33.3% pl ...
- February Retail Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2009
Wal-Mart Stores was the clear winner, with its comparable-store sales at Walma ...
- Consumers Give Warehouses Cold Shoulder
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2009
As the recession wears on, consumers are honing their smart-shopper strategies. N ...
- Survey Finds Americans File Taxes Earlier
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2009
While the NRF is urging its members' stores to time sales a ...
- Docs Spank Grocers On Antibiotic Freebies
Marketing Daily, Sarah Mahoney - Monday, March 2, 2009
Drug promotions have become more important to supermarkets, as they struggle ...
- Teens: Recessions Are For Grown-Ups
Marketing Daily, Sarah Mahoney - Friday, February 27, 2009
While most of America is shopping less these days, a new stu ...
- Sears Slashes Advertising, Gains From Layaways
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2009
Categories tied to housing fared the worst: Home and household goods, appliance ...
- It Takes All Kinds Of Retailers To Post A Loss
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstro ...
- Tesco: Did Fresh & Easy Err On Brand Positioning?
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Since launching its first Fresh & Easy in November 2007, there ha ...
- Economy Begins To Trump Environment
Marketing Daily, Sarah Mahoney - Monday, February 23, 2009
Mintel still forecasts green growth, and expects that while the recession wi ...
- Lowe's, Penney's Post Big Declines In Quarter
Marketing Daily, Sarah Mahoney - Friday, February 20, 2009
Losers include convenience stores, as more than a third of shoppers n ...
- Miserable Economy Makes For Happier Customers
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Despite heavy discounting during the holiday season, the bulk of the improveme ...
- OfficeMax Sales Down; It'll Test Small Format
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Convenient access to the basic supplies and services that most people ne ...
- Study: Coupons Make Consumers Blush
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
"In a down economy even the most stubborn consumers are receptive ...
- Wal-Mart Credits Ads With Leap In Awareness
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
Separately, researchers are finding that Walmart is extending its lead faster ...
- Relocation Means Money For Some Marketers
Marketing Daily, Sarah Mahoney - Monday, February 16, 2009
When people move, they shop. Epsilon reports that the average new reside ...
- Parents Seek Toys With 'Play Value'
Marketing Daily, Sarah Mahoney - Friday, February 13, 2009
Anyone looking for proof that parents want more bang for their bu ...
- Look More Closely At The Lipstick Effect
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2009
Marketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University Colle ...