- Macy's Rolling Out Itty-Bitty Bloomie's
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
"Bloomingdale's has put a lot of work into making sure they kn ...
- JCPenney Chimes In With Disney On 'High School Musical 3'
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
The promotion, linking it to one of the most lucrative tween marketi ...
- Zales Ditches Its Value Pitch, Focuses On Joy
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
"We've made our message be about price," said CEO Neal Goldberg. "B ...
- Nike's Cole Haan Signs Sharapova For Hybrid Line
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2008
A spokesperson describes the 21-year-old Maria Sharapova as "the perfect hybrid ...
- Study: Boomers, Not Gen Y, Biggest Green Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2008
For marketers to continue to be successful with earth-friendly claims, says ICOM ...
- Boomers: The Greenest Generation
MediaDailyNews, Sarah Mahoney - Tuesday, September 9, 2008
While conventional marketing wisdom holds that it's the idealistic Gen Y shoppe ...
- Back-To-School Bust Produces Limp Results For Most
Marketing Daily, Sarah Mahoney - Friday, September 5, 2008
"Retail sales are being hurt by shoppers spending less on back-to-school a ...
- P&G To Launch New Gisele Bundchen Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2008
The ads are timed to be part of the brand's 100th anniversa ...
- Target Plans 'Bullseye Bodegas' For New York
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2008
On the heels of New York's Mercedes-Benz Fashion Week, the Minneapolis-based retail ...
- Study: Shoppers Migrate Down, Down, Down
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2008
While discounters may be stealing some customers from department stores, for exampl ...
- Stop & Shop, Giant Fight Supercenters With New Looks
Marketing Daily, Sarah Mahoney - Monday, August 25, 2008
As shoppers across the U.S. scramble to save money, grocery store chai ...
- Study: Marketers' Budgets Likely To Plunge Further
Marketing Daily, Sarah Mahoney - Friday, August 22, 2008
A new survey finds that 53% of major marketers expect their ...
- BJ's Gains As Upscale Shoppers Flock To Clubs
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2008
BJ's Wholesale Club says its net income for the second quarter edg ...
- Slumping Sales Continue To Cloud Retail Horizon
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2008
As more major retailers report second-quarter earnings, it's clear that the slu ...
- Study: Downturn Gives Rise To New Consumer Beliefs
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2008
While it's certainly not news that high prices and economic fears a ...
- Bookbags, Footwear Vulnerable In Back-To-School Cutbacks
Marketing Daily, Sarah Mahoney - Monday, August 18, 2008
[Retail] Yet, NPD points out that because most consumers aren't worried abo ...
- Patagonia Targets Gen Y With Election Day Campaign
Marketing Daily, Sarah Mahoney - Friday, August 15, 2008
[Retail] The effort has three goals: to get people ages 18 ...
- PepsiCo's Mountain Dew Seeks A Few New Men
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Beverages] While everyone knows that young men aren't watching just mainstream medi ...
- Macy's Readies New Marketing Strategy, Hires Dunnhumby
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Retail] The company says it is launching an exclusive Tommy Hilfiger produ ...
- Tween Brands Ditches Limited Too For The More Affordable Justice
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Retail] The company also acknowledges that while Limited Too, which helped pione ...
- As Supercenters Gain, Wal-Mart Still Attracts The Affluent
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2008
[Retail] The report finds that grocery stores have lost ground in t ...
- Gap Launches Fall Marketing Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2008
[Retail] Gap is highlighting what it believes will be the season's k ...
- Direct-Mail For Credit Cards Falls 17% In Quarter
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2008
[Financial Services] "Direct mail is such an important channel for this industr ...
- Hasbro Launches Monopoly Sneaks, And A 1963 Easy-Bake Oven
Marketing Daily, Sarah Mahoney - Monday, August 11, 2008
[Retail] The shoes, timed to accompany the release of Hasbro's Monopoly He ...
- Wal-Mart Wins; Most Others Whimpered Through July
Marketing Daily, Sarah Mahoney - Friday, August 8, 2008
[Retail] TNS Retail Forward, which tracks about 40 retailers in its inde ...
- TNS Reports More Shoppers Spurning The Mall
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2008
[Retail] "The only locations to capture larger shares of monthly shoppers ...
- Brands Get Mixed Results In Early Olympics Buzz
Marketing Daily, Sarah Mahoney - Wednesday, August 6, 2008
[Trends] Visa is dominating the share of voice derby, with 36%, follow ...
- Brands Get Mixed Results In Olympics Social Media Buzz
Online Media Daily, Sarah Mahoney - Wednesday, August 6, 2008
While it's too soon to say what kind of buzz the 20 ...
- Burlington Coat Factory Uses Brand-Conscious Ads
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2008
[Retail] These spots, says the company's EVP for marketing and advertising, positi ...
- Can Credit Card Brands Weather Debt's Image Problem?
Marketing Daily, Sarah Mahoney - Monday, August 4, 2008
[Financial Services] Just because consumers are trapped in a relationship with the ...