- America Revs Up Its Do-It-Yourself Passion
Marketing Daily, Sarah Mahoney - Monday, June 1, 2009
It's not all about the recession, and Packaged Facts predicts the tre ...
- Levi Strauss Beefs Up Its Retail Arm
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2009
Levi's move comes at an interesting time, because while both jeans markete ...
- Staples Net Drops 33%, Intros Good Grips Line
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2009
In North America, after adjusting for that acquisition, sales fell 13% ...
- Online Lipstick: Internet Sales Gaining
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2009
"Consumers are clearly showing us that they value this avenue for beauty ...
- Maine: More Than Lobsters And Lighthouses
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2009
Themed "There's More to Maine," online, print and TV ads target N ...
- Consumers To Spend Less On Graduation Gifts
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2009
Still, experts say, even in a down economy, this particular segment ...
- Target: New Ad Focus, Fewer Bull's Eyes
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2009
The company is relaunching its Target-branded products under the name "Up &Up ...
- The Marketer's Bookshelf
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2009
Brands to die for; branding yourself, and retail legends ...
- Study: The Three Stages Of Trading Down
Marketing Daily, Sarah Mahoney - Monday, May 18, 2009
A new study from the Food Marketing Institute paints an intriguing pictu ...
- Retailers' Credit Crunch Keeps 'Em Up At Night
Marketing Daily, Sarah Mahoney - Friday, May 15, 2009
As more and more chains have seen their credit rating slashed, a ...
- Kraft Woos Gen Y With Miracle Whip Effort
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
Themed "We are Miracle Whip. And we will not tone it down ...
- Lands' End Offers Serene Bathing Suit Experience
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
The site also includes a sweepstakes, providing a trip for four peop ...
- Retailers Need More Ideas From CPG Execs
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2009
"Just as consumers increasingly expect grocery retailers to provide meal solutions rath ...
- Consumers Embrace American Fashion Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2009
"Over the past decade, fashion providers went through their satisfaction and quali ...
- Study: Shopping On The Internet? Bo-ring!
Marketing Daily, Sarah Mahoney - Monday, May 11, 2009
The fifth annual customer service ranking from ForeSee Results, finds that t ...
- April Sales Get Boost From Late Easter
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2009
"One very good sign is that a number of stores, including Wal-Mar ...
- Online Retailers Sharpening Marketing Efforts
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2009
A new survey shows that the tougher economy has online retailers sharpeni ...
- Avon Reports Sales Gains, Shifts Ad Spending
Marketing Daily, Sarah Mahoney - Wednesday, May 6, 2009
Avon Products says it has been hit hard by fluctuating world currencie ...
- TJX To Launch Joint Marketing For T.J. Maxx, Marshalls, Seek Shopping Interventions
Marketing Daily, Sarah Mahoney - Monday, May 4, 2009
In an effort to convince recession-walloped women that they can afford ...
- Scott's Takes To The Air(waves) For New Birdseed Spot
Marketing Daily, Sarah Mahoney - Friday, May 1, 2009
ScottsMiracle-Gro is hoping that the recession will keep more Americans in the ...
- 'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2009
As the recession grinds on, consumers continue to refine their skinflint way ...
- Sustainability Counts: 54% Of Grocery Shoppers Favor Greener Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2009
Even as shoppers continue to hold back on spending, the evidence th ...
- Crocs Launches Prepair, Post-Workout Footwear
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2009
Ads will run in such publications as Triathlete, Men's Health, and Runner ...
- OMG! Teens Slash Clothing Spending
Marketing Daily, Sarah Mahoney - Monday, April 27, 2009
A bigger surprise, however, is that they're actually spending more on sho ...
- Report: Private-Label Use Tops 97%
Marketing Daily, Sarah Mahoney - Friday, April 24, 2009
"Name-brand and private-label marketers will each need to focus on differentiating the ...
- Marketers Hustle To Launch 'Econo-Chic' Products
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2009
From a marketing standpoint, as consumer demand shifts to products that a ...
- Fresh & Easy Losses Doubled; Format Revamped
Marketing Daily, Sarah Mahoney - Wednesday, April 22, 2009
Supermarket analyst Jim Prevor says that for all the posturing large chai ...
- S&P Downgrades Macy's And Penney To Junk
Marketing Daily, Sarah Mahoney - Monday, April 20, 2009
In fact, in a separate report, the credit agency takes its gloo ...
- Mother's Day Spend Expected To Go Down
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Many people use the occasion to celebrate relationships with sisters, aunts, a ...
- Q&A: A Fresh Look At 50
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Life is confusing for those at the hind-end of the Baby Boo ...