- 'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2009
As the recession grinds on, consumers continue to refine their skinflint way ...
- Sustainability Counts: 54% Of Grocery Shoppers Favor Greener Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2009
Even as shoppers continue to hold back on spending, the evidence th ...
- Crocs Launches Prepair, Post-Workout Footwear
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2009
Ads will run in such publications as Triathlete, Men's Health, and Runner ...
- OMG! Teens Slash Clothing Spending
Marketing Daily, Sarah Mahoney - Monday, April 27, 2009
A bigger surprise, however, is that they're actually spending more on sho ...
- Report: Private-Label Use Tops 97%
Marketing Daily, Sarah Mahoney - Friday, April 24, 2009
"Name-brand and private-label marketers will each need to focus on differentiating the ...
- Marketers Hustle To Launch 'Econo-Chic' Products
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2009
From a marketing standpoint, as consumer demand shifts to products that a ...
- Fresh & Easy Losses Doubled; Format Revamped
Marketing Daily, Sarah Mahoney - Wednesday, April 22, 2009
Supermarket analyst Jim Prevor says that for all the posturing large chai ...
- S&P Downgrades Macy's And Penney To Junk
Marketing Daily, Sarah Mahoney - Monday, April 20, 2009
In fact, in a separate report, the credit agency takes its gloo ...
- Mother's Day Spend Expected To Go Down
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Many people use the occasion to celebrate relationships with sisters, aunts, a ...
- Q&A: A Fresh Look At 50
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Life is confusing for those at the hind-end of the Baby Boo ...
- Macy's Launches Eco Marketing Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2009
While Earth Day is actually next Wednesday, Macy's is also linking t ...
- Lowe's: People Love Their DIY Moments
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2009
One study finds that among the growth spots are increasing demand f ...
- Downturn Affects Gen Y, Seniors Least
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2009
Gen X and Boomers, on the other hand, are making more conscio ...
- In-Store Marketing: Sharpening The Metrics
Marketing Daily, Sarah Mahoney - Friday, April 10, 2009
Using extensive audits, the study will also get at the issues ...
- March Sales Results Softer Than Expected
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2009
Some of the softness, however, has more to do with a slig ...
- JC Penney Launches New Brands For Young Men
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2009
With price points from $26 to $55, the three brands arrive ...
- Kroger Joins Group In 'Bread Art Project' Promo
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2009
In addition to small online buys to promote the fundraiser, Kroger wi ...
- Convenience Store Sales Gained In 2008
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2009
The gains are commendable, not just because they buck other retail trend ...
- 'Treasure Hunt' Author On Recession's Effects
Marketing Daily, Sarah Mahoney - Monday, April 6, 2009
"Retailers are right now working with their manufacturing partners to deliver high ...
- In Aisle 3, People Size Up Brands In 2.3 Seconds
Marketing Daily, Sarah Mahoney - Friday, April 3, 2009
And Gen Y shoppers are also more likely to make impulse purchas ...
- The Marketer's Bookshelf
Marketing Daily, Sarah Mahoney - Friday, April 3, 2009
In this inaugural column: Cowering Baby Boomers; ROI riddles, and stalled gr ...
- Candie's Kicks Off Britney Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 1, 2009
The company will follow the very-pink poster with print ads - wi ...
- Product Labels: Missed Marketing Opportunity
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2009
"Consumers want to know the story -- the narrative behind a sustainab ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- Sales Down? Not In The Gardening Aisle
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
While it's certainly no news that consumers are doing more to ke ...
- Cell Phones, Flat-Screens Boost Best Buy Sales
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2009
In all other segments, though, results weakened. Consumer electronics, the company's large ...
- High-End Beauty Sales Get Ugly
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2009
The drop in fragrance sales, which have been declining slightly for sever ...
- Consumers Seek Self-Reliance In The Home
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2009
It looks like America's growing willingness to roll up its sleeves a ...
- Gap Tests Banana Republic Spin-Off
Marketing Daily, Sarah Mahoney - Monday, March 23, 2009
The move has its detractors. "Sure, accessories are appealing--they take up le ...
- For Stores, Relief Won't Come Until Fourth Quarter
Marketing Daily, Sarah Mahoney - Friday, March 20, 2009
There are opportunities for stores to win new customers. "Shoppers are loa ...