- Staples Launches 'Dude, Here's My Card' Service
Marketing Daily, Sarah Mahoney - Monday, August 20, 2007
[Retail] In a back-to-the-future move, the retailer is introducing "social cards," ...
- Can Marketers Shake Grocery Shoppers Out Of Auto-Pilot?
Marketing Daily, Sarah Mahoney - Thursday, August 16, 2007
[Retail] Most of the time, shoppers are on auto-pilot, but certain fo ...
- Battered-Brand Syndrome: Will Consumers Blame Mattel Or China?
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2007
[Packaged Goods] "People understand one problem, and they say, 'This stuff happens ...
- Wal-Mart Earnings Disappoint: Consumers Are Really Strapped
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2007
[Retail] While conceding that it still has considerable merchandising problems in appar ...
- Study: Back-To-School Is 'All About Timing, Alternatives'
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2007
[Retail] The NPD Group survey finds a dramatic shift in the sta ...
- July Retail Sales: Smells Like Teen Boredom
Marketing Daily, Sarah Mahoney - Friday, August 10, 2007
[Retail] "Shoppers might feel some relief from high gasoline prices, but it ...
- Tipping Point: Retailers Find Natural Has Gone Totally Mainstream
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2007
"This is a marketing decision, not a scientific one. Consumers are sayi ...
- Full Of Itself, Moxie Is Poised To Stage A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2007
[Beverages] "And we're hoping that with new packaging, expanded distribution and widespre ...
- Publix Wades Into Rx Price War: Free Drugs For The People!
Marketing Daily, Sarah Mahoney - Wednesday, August 8, 2007
[Retail] "Of course, this isn't going to build Publix's pharmacy business," sa ...
- Marketer Betting That For Women, Tequila Is The New Vodka
Marketing Daily, Sarah Mahoney - Tuesday, August 7, 2007
[Spirits] "Tequila has always been marketed as this bastion of maleness," sa ...
- Finish Line Partners With Nike For New Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, August 6, 2007
[Retail] The Finish Line is introducing a new campaign to boost sal ...
- Hallmark Expands Cards With Sounds, Gives Away Music
Marketing Daily, Sarah Mahoney - Friday, August 3, 2007
[Retail] Marketers are finding ways to get into the act, too. Afl ...
- Whole Foods' Pickle: Will Consumers See It As A Big Green Meanie?
Marketing Daily, Sarah Mahoney - Thursday, August 2, 2007
[Retail] Retail experts are debating whether the legal maneuverings among the FT ...
- Designer Stella McCartney Hooks Up With Kiwi Undies
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2007
[Retail] There's been plenty of new-product launches in the lower end ...
- Gap Launches New 'Classic Redefined' Marketing Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 31, 2007
[Retail] Ads, running in September magazines, focus on such A-list celebs ...
- Kmart Launches Month-Long Blitz Via Draftfcb
Marketing Daily, Sarah Mahoney - Wednesday, July 25, 2007
[Retail] The beleaguered company hopes the ads--which feature "Mr. Bluelight," an animat ...
- Battered By Blockbuster, Netflix Cuts Marketing
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2007
[Retail] Blockbuster's Total Access program seems to be cleaning its clock, wi ...
- Marriott Breaks High-Flying Campaign For Residence Inn
Marketing Daily, Sarah Mahoney - Monday, July 23, 2007
[Hospitality] The company hopes the ads will show off its new déco ...
- Will Women Trade Their K-Y For Personal ... Mousse?
Marketing Daily, Sarah Mahoney - Monday, July 23, 2007
[Packaged Goods] Replens, which has rolled out its Intimate Options line nationall ...
- Wal-Mart Adds Customer Reviews To Web Site
Marketing Daily, Sarah Mahoney - Friday, July 20, 2007
[Retail] "This is kind of a no-brainer for Wal-Mart," says Vikram Sehga ...
- Amazon Pushing 'Shoes, Glorious Shoes' Endless-ly
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2007
[Retail] Online shoe retailers are fighting for business on two fronts. Th ...
- Alberto-Culver Exec Is New Sears CMO
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2007
[Retail] Observers say Gerstein will have his work cut out for hi ...
- Back-To-School Spending: Apparel Sales Will Be Flat
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2007
[Retail] The National Retail Federation says consumers are expected to spend ...
- Mattel Earnings Up, But It's Tough For U.S. Dolls
Marketing Daily, Sarah Mahoney - Tuesday, July 17, 2007
[Retail] Bratz, the flirty teen doll line sold by rival MGA Entertainmen ...
- Home Depot, Sears Sales Reports For June Lower The Bar
Marketing Daily, Sarah Mahoney - Wednesday, July 11, 2007
[Retail] "We are disappointed with our recent performance," said Sears in i ...
- Consumers Seek Authenticity In Cause-Related Marketing
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2007
[Research] "We see that as an effect of the 'ribbonization' of America ...
- Sunglasses Are The New Handbags; Bags Are The New Shoes
Marketing Daily, Sarah Mahoney - Monday, July 2, 2007
[Retail] Cole Haan is the latest retailer to jump into the luxu ...
- Got (More Than) Milk? Market Braces For Functional Foods
Marketing Daily, Sarah Mahoney - Friday, June 29, 2007
[Beverages] CoroWise is also available in General Mills' Nature Valley Healthy Hea ...
- San Francisco Bottled Water Ban Could Impact Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2007
[Beverages] The city has ceased consumption of the beverage at all ci ...
- New Latin Force Group To Focus On 'Hispanicity'
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2007
[Multiculturalism] The managing director of the newly merged company sees a certa ...