- Bad News For Brands: Supermarket Shoppers Don't Care
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2007
[Retail] A new report from TNS Retail Forward finds that three-quarters ...
- Natural Marketers Can Strike Gold With 'Selfish' Green
Marketing Daily, Sarah Mahoney - Monday, June 25, 2007
[Insights] Want brand supremacy? A study from the Natural Marketing Institute sugges ...
- P&G Seeks Scent-Sensitive Hispanics In Target Stores
Marketing Daily, Sarah Mahoney - Friday, June 22, 2007
[Packaged Goods] Based on research that its Hispanic consumers are eager ...
- Wal-Mart's Newest Venture: Money Man To The Poor
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2007
[Retail] To heck with luxury marketing. Wal-Mart Stores is targeting the nation ...
- Best Buy Earnings Tank, But Brand Positioning Solid
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2007
[Retail] Best Buy, the nation's leading electronics retailer, posted disappointing first-quarter profi ...
- Calvin Klein Jeans, Undies Get In Your Face ... In Print
Marketing Daily, Sarah Mahoney - Tuesday, June 19, 2007
[Apparel] The new fall campaigns for Calvin Klein Jeans and Underwear a ...
- Limited Exec 'Trades Up' To Eddie Bauer
Marketing Daily, Sarah Mahoney - Monday, June 18, 2007
[Retail] Eddie Bauer, which has been hunting for a new CEO f ...
- Norelco's Racy Viral Bodygroom Video Spawns Sequel
Marketing Daily, Sarah Mahoney - Friday, June 15, 2007
[Appliances] Philips Norelco is unleashing a sequel to its viral sensation--the Bodygro ...
- Ikea Wins Gay Ad Award, But The Field Is Shrinking
Marketing Daily, Sarah Mahoney - Thursday, June 14, 2007
[Trend] The retailer yanked a gay ad in 1994 after receiving bo ...
- Average CMO Tenure Creeps Over The Two-Year Mark
Marketing Daily, Sarah Mahoney - Wednesday, June 13, 2007
[Research] The study chalks the high turnover up to "very real pressu ...
- Mattel's Barbie And Bonne Bell To Push Makeup For Little Girls
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2007
[Beauty] The new cosmetics line is expected to launch in 2008, a ...
- Sears Calls On 'Over Your Head' Host To Intro Craftsman Line
Marketing Daily, Sarah Mahoney - Monday, June 11, 2007
[Retail] As Sears continues to struggle with poor sales performance, every catego ...
- With Red-Hot May Results, Saks Readies Fall Campaign
Marketing Daily, Sarah Mahoney - Friday, June 8, 2007
[Retail] The upscale store will relaunch its "Want it!" campaign this fal ...
- L.L. Bean To Build Outdoor Education Theme Park In Maine
Marketing Daily, Sarah Mahoney - Thursday, June 7, 2007
[Retail] The company's announcement comes at a time when one of i ...
- Unnatural Beauty: Burt's Bees Generates Cosmetics Buzz
Marketing Daily, Sarah Mahoney - Wednesday, June 6, 2007
[Beauty] A study by Mintel suggests that marketers should expect consumers ...
- Private-Label Goods On A Roll; Brands Take A Beating
Marketing Daily, Sarah Mahoney - Tuesday, June 5, 2007
[Retail] An association study says its research "clearly points to the growi ...
- Father's Day Spending Expected To Near $10 Billion
Marketing Daily, Sarah Mahoney - Friday, June 1, 2007
[Retail] Tools rule, and retailers such as Ace Hardware, Home Depot a ...
- Study Finds Men Bamboozled By Choices In Supermarkets
Marketing Daily, Sarah Mahoney - Thursday, May 31, 2007
[Retail] Simple additions like "store maps, item locators and better cell pho ...
- Hallmark Promos Father's Day Cards With Dance Contest
Marketing Daily, Sarah Mahoney - Wednesday, May 30, 2007
[Retail] "Hallmark is used to making cards that move people in sentiment ...
- New Michigan Campaign Draws Interest, But Gas Hikes May Hurt
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2007
[Tourism] Travel Michigan's VP says that in tourism, "there are some thin ...
- Study Finds Holiday Decorating Boosts Consumers' Moods
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2007
[Retail] No one needs to buy decorations, but consumers desire them becau ...
- No Pantywaists: Kohl's, Victoria's Secret In Battle Of Undies
Marketing Daily, Sarah Mahoney - Friday, May 25, 2007
[Retail] Theoretically, there should be plenty of room for new lines a ...
- Target's Quarterly Results: Competitive Difference Is 'Delightful'
Marketing Daily, Sarah Mahoney - Thursday, May 24, 2007
[Retail] To get more repeat visits from fashionistas, the Minneapolis-based retailer ...
- Unilever Finds Skin Takes On Deep Meaning Among Black Women
Marketing Daily, Sarah Mahoney - Wednesday, May 23, 2007
[Beauty] A recent report on ethnic beauty products finds that after ...
- Publix Effort Targets Harried Family Cooks
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2007
[Retail] The Supermarket Guru says it's logical that the concept of meals-assemb ...
- Circuit City Poll: 71% Say GPS Can Save Time, Lower Fuel Costs
Marketing Daily, Sarah Mahoney - Monday, May 21, 2007
[Retail] By some measures, consumers seem resigned rather than proactive. After Katrin ...
- Penney's Reports Profits Up On Private-Label Clothing
Marketing Daily, Sarah Mahoney - Friday, May 18, 2007
[Retail] The best results were in women's apparel, buoyed by Penney's rece ...
- Nordstrom Thrives On Feeding The Fashionistas
Marketing Daily, Sarah Mahoney - Friday, May 18, 2007
[Retail] While many retailers have been singing the first-quarter blues, Nordstrom sa ...
- Federated Rethinks Its Marketing Strategy For Macy's
Marketing Daily, Sarah Mahoney - Thursday, May 17, 2007
[Retail] In the quarter ahead, it will spend more on public advertisi ...
- Wal-Mart Warns On Second Quarter: It Won't Be Pretty
Marketing Daily, Sarah Mahoney - Wednesday, May 16, 2007
[Retail] The retail giant has cast aside its plans to target mo ...