- Study: Marketers' Budgets Likely To Plunge Further
Marketing Daily, Sarah Mahoney - Friday, August 22, 2008
A new survey finds that 53% of major marketers expect their ...
- BJ's Gains As Upscale Shoppers Flock To Clubs
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2008
BJ's Wholesale Club says its net income for the second quarter edg ...
- Slumping Sales Continue To Cloud Retail Horizon
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2008
As more major retailers report second-quarter earnings, it's clear that the slu ...
- Study: Downturn Gives Rise To New Consumer Beliefs
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2008
While it's certainly not news that high prices and economic fears a ...
- Bookbags, Footwear Vulnerable In Back-To-School Cutbacks
Marketing Daily, Sarah Mahoney - Monday, August 18, 2008
[Retail] Yet, NPD points out that because most consumers aren't worried abo ...
- Patagonia Targets Gen Y With Election Day Campaign
Marketing Daily, Sarah Mahoney - Friday, August 15, 2008
[Retail] The effort has three goals: to get people ages 18 ...
- PepsiCo's Mountain Dew Seeks A Few New Men
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Beverages] While everyone knows that young men aren't watching just mainstream medi ...
- Macy's Readies New Marketing Strategy, Hires Dunnhumby
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Retail] The company says it is launching an exclusive Tommy Hilfiger produ ...
- Tween Brands Ditches Limited Too For The More Affordable Justice
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2008
[Retail] The company also acknowledges that while Limited Too, which helped pione ...
- As Supercenters Gain, Wal-Mart Still Attracts The Affluent
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2008
[Retail] The report finds that grocery stores have lost ground in t ...
- Gap Launches Fall Marketing Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2008
[Retail] Gap is highlighting what it believes will be the season's k ...
- Direct-Mail For Credit Cards Falls 17% In Quarter
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2008
[Financial Services] "Direct mail is such an important channel for this industr ...
- Hasbro Launches Monopoly Sneaks, And A 1963 Easy-Bake Oven
Marketing Daily, Sarah Mahoney - Monday, August 11, 2008
[Retail] The shoes, timed to accompany the release of Hasbro's Monopoly He ...
- Wal-Mart Wins; Most Others Whimpered Through July
Marketing Daily, Sarah Mahoney - Friday, August 8, 2008
[Retail] TNS Retail Forward, which tracks about 40 retailers in its inde ...
- TNS Reports More Shoppers Spurning The Mall
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2008
[Retail] "The only locations to capture larger shares of monthly shoppers ...
- Brands Get Mixed Results In Early Olympics Buzz
Marketing Daily, Sarah Mahoney - Wednesday, August 6, 2008
[Trends] Visa is dominating the share of voice derby, with 36%, follow ...
- Brands Get Mixed Results In Olympics Social Media Buzz
Online Media Daily, Sarah Mahoney - Wednesday, August 6, 2008
While it's too soon to say what kind of buzz the 20 ...
- Burlington Coat Factory Uses Brand-Conscious Ads
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2008
[Retail] These spots, says the company's EVP for marketing and advertising, positi ...
- Can Credit Card Brands Weather Debt's Image Problem?
Marketing Daily, Sarah Mahoney - Monday, August 4, 2008
[Financial Services] Just because consumers are trapped in a relationship with the ...
- Is It Time For A Massive Mall Meltdown?
Marketing Daily, Sarah Mahoney - Friday, August 1, 2008
[Retail] The retail deathwatch is enough to set tongues wagging about ev ...
- DIY Enthusiasm Dims As More Women Say 'Do It For Me!'
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2008
[Retail] Vertis Communications' Scott Marden thinks there are actually plenty of opportuniti ...
- Best Buy Seeks Consumers' Inner Rock Star
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2008
[Retail] "We're really looking to create musicians," the spokesperson says. While marketi ...
- Macy's, Fox And L'Oreal Go Whole-Hog With Horton
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2008
[Retail] "The timing just worked out so that it was a terrif ...
- Rebate Checks: Where The Money Didn't Go
Marketing Daily, Sarah Mahoney - Monday, July 28, 2008
[Retail] Retail experts, appearing before Congress last week, say that rising gasoli ...
- Strong Sales Of TV Converter Boxes Boost Radio Shack Results
Marketing Daily, Sarah Mahoney - Friday, July 25, 2008
[Retail] Even though results are improving in its Sprint postpaid business, th ...
- Back To School: Parents Shop Earlier; Teens Cut Way Back
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2008
[Retail] The National Retail Federation, which says 20% of parents have s ...
- Reebok Launches New Campaign With 20 NFL Players
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2008
[Retail] Created by Mcgarrybowen, the ad shows players in their off-season pursuits--fishin ...
- Sara Lee Agrees To Change 'Whole Grain' Label
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2008
[Food] The Center for Science in the Public Interest says it threaten ...
- Mattel Sales Ride 'The Dark Knight' Headwinds
Marketing Daily, Sarah Mahoney - Monday, July 21, 2008
[Retail] And if predictions for the Warner Bros. movie pan out, t ...
- Nike Kicks Off Sneaker Smackdown
Marketing Daily, Sarah Mahoney - Friday, July 18, 2008
[Retail] The countdown to the Beijing Olympics is just weeks away, whi ...