- Anthropologie Debuts Shoppable Holiday Showhouse
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
Interactive QR codes and human stylists guide guests through the retailer's late ...
- Election Survival: Stonyfield Offers $1,000 To Stay Off Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
The yogurt company has already signed 1.3 million people to the monthlo ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- Maybelline Makes A Splash With Instant Eraser
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2024
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoti ...
- Target, Amazon, Best Buy Find New Ways To Hurry The Season
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 17, 2024
With special shopping events, large retailers hope to nudge consumers into earli ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- Wrangler Debuts 'Good Mornings Make for Better Days' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The fading denim brand hopes new marketing can stem sales declines. ...
- Walmart Makes A Fashion Statement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 13, 2024
With new looks and a roadshow, it's hoping to find a winni ...
- With A Fake Heiress And School Smugglers, Heinz Redefines Irrational Love
CPG Insider, Sarah Mahoney - Friday, September 13, 2024
New Wieden + Kennedy New York ads build on the ketchup brand ...
- Deloitte, Bain Predict Weaker Holiday Growth
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
New forecasts point to gains of around 3%, the slowest growth ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- New York Fashion Week Surprises: Walmart, Saks, Coach, Porsche
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2024
For the 60 or so designers gracing the runways, the event ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- YouTube, WhatsApp Power Multicultural Media Use
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Hobbies matter more than heritage, age or ethnicity in driving engagement. ...
- New Chewy Campaign Asks: What's In A Name?
Retail Insider, Sarah Mahoney - Wednesday, September 11, 2024
For pet owners, it's everything. Say hello to Cash, Roo, Summit a ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- For Campbell's, Jason Kelce Plays It Spicy, Sexy, Hunky And Chunky
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
With a bearskin rug, a racy toll-free hotline and a serving ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 9, 2024
Brand Key's annual ranking finds changing consumer expectations are a primary dri ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers sweet, savory and nostalgic cravi ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers' sweet, savory and nostalgic cravi ...
- Best Buy, Hellmann's, Ariat Are Ready for Some Football
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
Brands pile on America's start-of-the-season frenzy. ...
- New Kohl's Campaign Celebrates Real Families: Messy, Loud, Joyful
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
The department store's latest marketing push - "Where Families Come First" ...
- Burberry Nabs Gucci's CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2024
To stem plunging sales, the troubled British luxury brand also adds ...
- Ulta Bumps Down To Earth
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
The retailer's seemingly endless growth evaporates as beauty consumers rethink brand va ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- Spending On Retail Media Networks Begins To Decline
Retail Insider, Sarah Mahoney - Wednesday, September 4, 2024
Retail media spending is moving up the marketing funnel -- and n ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- Mattel Breaks New Campaign With WNBA's Barbie Night
Marketing Daily, Sarah Mahoney - Friday, August 30, 2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids g ...