- As Student-Loan Payments Restart, Here's Who Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 3, 2023
Forbearance is over, and 27 million people may make up to ...
- Macy's Bets Big On Going Small
Retail Insider, Sarah Mahoney - Wednesday, October 4, 2023
The world's largest department store company plans to open 30 small-format store ...
- 'Kidults' And Pop Culture Shape Holiday Toy Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 2, 2023
The Toy Association reveals distinct changes as gifting expands to grown-up audie ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- JCPenney Debuts 'Abbott Elementary' Collection For Teachers
Marketing Daily, Sarah Mahoney - Friday, September 29, 2023
The new line, in partnership with Warner Brothers, celebrates the budget-conscious realiti ...
- Despite U.S. Sales Stumble, Nike Bullish On China Dreams
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 29, 2023
It's the first time the apparel giant missed a sales goal ...
- High-Flying E.L.F. Brings Back A Dreamy Jennifer Coolidge
Marketing Daily, Sarah Mahoney - Thursday, September 28, 2023
After its breakout success with Coolidge for the Super Bowl, the beau ...
- Amid Solid Gains, Costco Offers New Telehealth Services
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2023
While consumers may be cutting back on some food buys, they're sti ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Ulta Tackles America's Joy Deficit
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2023
Citing new research on the obstacles to happiness, the retailer wants ...
- As Shein And Nike Soar, Macy's And Kohl's Wither
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 26, 2023
In a new five-year market share analysis, Deutsche Bank maps out t ...
- They Spend $3.4 Trillion. Why Can't Brands See Them?
Retail Insider, Sarah Mahoney - Wednesday, September 27, 2023
A new report focuses on the fast-growing -- and changing -- econom ...
- Mattel Looks To Build On Hot Wheels Power
Marketing Daily, Sarah Mahoney - Monday, September 25, 2023
Even as the world keeps buzzing about Barbie, the toy giant ...
- Unilever's Olly Expands Sexual Wellness With V-Word Campaign
D2C Insider, Sarah Mahoney - Monday, September 25, 2023
The popular vitamin brand is expanding messages about women's sexual wellness. ...
- H&M Takes Performance Wear Outdoors
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
The fast-fashion giant continues to expand its activewear with a collection ma ...
- Can NYSC Make A Comeback?
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
With a merger, new leadership and post-pandemic pep, the chain has b ...
- Shipt And Visa Team Up At Tailgates
Marketing Daily, Sarah Mahoney - Thursday, September 21, 2023
Partnering with Chef Jeff ("Sandwich King") Mauro, the two companies are openi ...
- Seal Of Cotton Turns 50, Tries New Sustainability Messages
Marketing Daily, Sarah Mahoney - Thursday, September 21, 2023
Cotton is complicated. The Seal of Cotton, celebrating its 50th year, mak ...
- Here Comes Fright Night: NRF Predicts Record Halloween Spending
Marketing Daily, Sarah Mahoney - Wednesday, September 20, 2023
New research hints at record participation, with spending expected to top pre-pandem ...
- With Plunging Sales, New CEO, Stitch Fix Looks For A Reset
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2023
As the online retailer scrambles for a marketing formula that works, n ...
- Luxury Consumers Ready To Spend Again
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 19, 2023
New research from Saks finds that well-heeled shoppers are increasingly upbeat abo ...
- With Electronics Poised To Gain, Best Buy Throws Itself A Holiday Party
Retail Insider, Sarah Mahoney - Wednesday, September 20, 2023
As Amazon's Prime Big Deal Days and other sales events loom, Be ...
- Target Readies Rowing Blazers Drop
Marketing Daily, Sarah Mahoney - Monday, September 18, 2023
The retailer's latest collaboration will introduce the masses to the quirky-meets-preppy labe ...
- Amazon, Etsy Try New Tactics For Holiday Shoppers
Marketing Daily, Sarah Mahoney - Monday, September 18, 2023
Ecommerce giants are looking for new ways to coax slow-to-spend consumers. ...
- With 'Goaldiggers,' Dating App Celebrates High Achievers
D2C Insider, Sarah Mahoney - Monday, September 18, 2023
The League looks to connect ambitious singles and unapologetically weeds out slack ...
- Christian Louboutin Adds Infinity Stones For Marvel Collab
Marketing Daily, Sarah Mahoney - Friday, September 15, 2023
The luxury shoe brand is high-stepping into the Disney100 fun, paying tribu ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- 'Hot Toy' Lists Point To Happy Holidays For Disney, Barbie And Ninja Turtles
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
While this year's winners may seem familiar, many are full of n ...
- Fossil Launches 'Made For This' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
The watch company is rebranding, hoping to modernize its image while buildi ...
- SheaMoisture's New 'Black Men Love' Targets Growing Awareness Of Self-Care
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
With digital content, pop-ups, affirmations and wellness events, the haircare company ...
