- Consumers Increasingly Upbeat About The Economy
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2024
McKinsey reports that optimism about the strength of the U.S. economy jump ...
- Serena Williams Celebrates U.S. Open With Lipstick Launch
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
In partnership with Ulta, the tennis legend is using the tournament ...
- In Latest DEI Rollback, Lowe's Seeks Red V. Blue Detente
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, August 27, 2024
Anti-DEI activists declare another victory against "wokeness," but observers say the D ...
- Nordstrom Threads Its Way Out Of Department-Store Slump
Retail Insider, Sarah Mahoney - Wednesday, August 28, 2024
With early signs that its new strategy is working, the fashion retail ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- How YouTube, Bounty, Sony Are Winning Hispanic Hearts
Marketing Daily, Sarah Mahoney - Tuesday, August 20, 2024
New research reveals how brands like Google and Dove are tapping cultur ...
- Hinge Dives Into Long-Form Love With 80-Page Zine
Marketing Daily, Sarah Mahoney - Wednesday, August 21, 2024
Modern dating is no fairy tale. The dating app invited six high-profi ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Neiman Marcus Debuts First Campaign Since Saks Merger Announcement
Marketing Daily, Sarah Mahoney - Monday, August 19, 2024
The fall splash focuses on Ayo Edebiri from "The Bear" in ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Why Kraft Mac & Cheese Is Heading Into The Woods
CPG Insider, Sarah Mahoney - Friday, August 16, 2024
To refresh the long-running 'Help Yourself' campaign, the comfort-food brand runs straig ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Strong Spending Boosts Walmart, Drives Market Rally
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 15, 2024
Leading retail indicators all point to widespread relief: If consumers aren't stressin ...
- Howie Mandel Latest Celeb To Slip Into Skechers
Marketing Daily, Sarah Mahoney - Wednesday, August 14, 2024
The shoe company says the "America's Got Talent" star gives its bra ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- Olympics Wrap-Up: Which Brands Found Glory?
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
One of Olympic marketing's biggest fans weighs in on what went righ ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?
Retail Insider, Sarah Mahoney - Wednesday, August 14, 2024
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Pop-Tart Takes Super-Sizing To Next Level
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
The party-sized pastry, large enough to serve 73 people, is the brand ...
- Hormel Toasts The Mr. Peanut Fan Club
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
A new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product Launch
Marketing Daily, Sarah Mahoney - Friday, August 9, 2024
L'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Rumored Mars/Kellanova May Rattle Food Brands
CPG Insider, Sarah Mahoney - Friday, August 9, 2024
Mars's potential $30 billion acquisition of the Pop-Tarts and Pringles company wou ...
- Overstock.com, Primark, Aldi, Lululemon Fastest Growing U.S. Retailers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The National Retail Federation's annual "Hot 25" also includes newcomers like Abercromb ...
- In Sputtering Luxury Climate, Olympics Boost Ralph Lauren
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The company managed a slight gain in sales for the quarter whi ...
- Walgreens Wants Out Of Healthcare
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The retailer is mulling ways to undo the $6 billion acquisition ...
- Walmart Strengthens Grocery Lead
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
Traditional grocers, including Kroger, Albertsons and Publix, continue to fall behind. ...
- With Struggling Sales, ThredUp Debuts New AI Shopping Tools
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
The pioneering resale platform says the new tech represents a giant st ...
- Zales, Celebrating A Century, Turns To TikTok Star
Retail Insider, Sarah Mahoney - Wednesday, August 7, 2024
Sabrina Brier joins the jewelry retailer in a glittery giveaway. ...