- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Walmart Sales Up 5.7% As America Chases Bargains
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 17, 2023
The retail giant says the "Everyday Low Prices" promise is extra appeali ...
- Michaels Rebrands On The Joy Of Saying 'I Did It'
Marketing Daily, Sarah Mahoney - Wednesday, August 16, 2023
The retailer is repositioning itself as the source of creative inspiration, celebrati ...
- As Target's Sales Fall, It Promises A Happier Pride -- Whatever That Means
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 16, 2023
The retailer, reporting the first sales decline in six years, cites cash-strapp ...
- Natasha Lyonne Sports Awkward Fashion For Old Navy
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
The "Poker Face" actor stars in angsty ads for the fall collectio ...
- Pandora Signs On Ashley Park, Expands Lab-Grown Offers
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
Pandora Lab-Grown Diamonds will now be available in some 700 of Pandora ...
- Study: Retail Budgets Are Flat, With Declines In Digital Spending
Retail Insider, Sarah Mahoney - Wednesday, August 16, 2023
Even as CMOs at the largest companies increase spending, they're paring ba ...
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
Marketing Daily, Sarah Mahoney - Monday, August 14, 2023
The apparel brand's new fall campaign introduces Alexa Demie and Kid Cu ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- Long Live The Lazy: La-Z-Boy Debuts the 'Decliner'
Marketing Daily, Sarah Mahoney - Friday, August 11, 2023
The furniture brand's recliners can now make excuses, letting people stay ...
- Amid Falling Sales, Wolverine Tries CEO Shake-Up
Marketing Daily, Sarah Mahoney - Saturday, August 12, 2023
The parent company of Merrell, Saucony, Sperry and Hush Puppies names Christoph ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- A 'Desperate' Victoria's Secret Brings Back The Supermodels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 10, 2023
Two years after its "We've Changed" promise to champion real bodies, Victoria ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Optimism Aging: RoC Skincare, Sarah Jessica Parker Expand Partnership
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The drugstore brand is expanding its Look Forward Project to reach te ...
- Under Armour Uses AI To Write Pep Talk Ad
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The sportswear company just dropped a 90-second ad scripted by AI. A ...
- Primark, Ulta, 7-Eleven, Costco Among Fastest-Growing
Retail Insider, Sarah Mahoney - Wednesday, August 9, 2023
The National Retail Federation's annual Hot 25 Retailers list is out ...
- Rite Aid Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 7, 2023
Shake-ups continue as the challenged retailer looks to build on recent moment ...
- Aurate Moves Into Macy's, Helzberg Diamonds
D2C Insider, Sarah Mahoney - Monday, August 7, 2023
Buoyed with new funding, the luxury D2C jeweler is expanding into physic ...
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily, Sarah Mahoney - Saturday, August 5, 2023
The popular budget brand just notched its 18th consecutive quarter of sal ...
- With Sales And Profits Surging, Amazon Ad Sales Rise 22%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 4, 2023
The ecommerce company's financial results beat expectations and pleased observers with ...
- In Tough Quarter, Etsy, Wayfair Show Strengths
Marketing Daily, Sarah Mahoney - Friday, August 4, 2023
Both ecommerce companies have been pressured by slowed spending. But Etsy ...
- Back-To-School Shoppers Intensify Bargain Hunting
Marketing Daily, Sarah Mahoney - Thursday, August 3, 2023
New data on back-to-school shoppers shows that while parents are spending mo ...
- Call Of The Wild: The North Face, Columbia Sportswear Sales Shine
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 2, 2023
Other apparel sectors are shrinking. But strong results at Columbia Sportswear a ...
- Snoop Dogg Shows Off First Skechers Collab
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
The musician has starred in Skechers' ads before. Now he's ready f ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- With New Marketing VP, August Shifts To Brand Awareness
D2C Insider, Sarah Mahoney - Monday, July 31, 2023
The edgy company is bringing its Gen Z mission -- fighting peri ...
