- New Walmart Offers Highlight Changing Plight Of SNAP Consumers
Marketing Daily, Sarah Mahoney - Friday, July 28, 2023
With Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- Wayfair Taps New CMO
Marketing Daily, Sarah Mahoney - Thursday, July 27, 2023
As it moves closer to profitability, the ecommerce furniture company promotes ...
- Sales Fall, Even As Mattel Basks In Barbie Buzz
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 27, 2023
Barbie's theatrical debut may be a juggernaut. But the toy company ...
- Gap Fills CEO Seat With Barbie Mastermind
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 26, 2023
Mattel's Richard Dickson is moving into the chief executive chair at t ...
- Ooh-La-La-Lympics: LVMH Signs On As Paris 2024 Partner
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
Though late in coming, the luxury giant's deal will provide a podi ...
- REI Co-op Expands Tour Offers, Commits To Expanding Outdoor Access
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
The get-back-outside retailer beefs up adventure travel offers, launches campaign to g ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- With X, Musk Emcees A Graphic Design Circus
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 25, 2023
The new logo, which managed to be both a surprise and n ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- Lowe's Lets the Dogs In With Petco Partnership
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Lowe's is rolling its partnership with Petco into 300 rural locations, putti ...
- With Cost-Cutting Back In Fashion, Macy's Launches Private-Label Line
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
As American shoppers continue to rein in discretionary spending, Macy's is answeri ...
- Babies R Us Reborn: Smaller, Experiential
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
WHP Global is reviving the retail banner in New Jersey's American Drea ...
- Women's World Cup Ready To Meet Its Moment
Marketing Daily, Sarah Mahoney - Wednesday, July 19, 2023
This year's games will draw record viewership and ignite fan fever ...
- Amazon Lauds Cheapskate Parenting, Debuts 'Dormz' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
The ecommerce giant and actor Randall Park tells parents that spending w ...
- L'Oreal Adds Kendall Jenner As Ambassador
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
Move over, Helen Mirren and Eva Longoria. L'Oreal Paris is adding Kenda ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- Shipt Heads To Roblox To Woo Parents Who Game
Marketing Daily, Sarah Mahoney - Sunday, July 16, 2023
Most parents don't have shipping brands on their back-to-school lists. Shipt wan ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- With Image Search And Keke Palmer, Zenni Maps Out Next Steps
D2C Insider, Sarah Mahoney - Monday, July 17, 2023
As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations a ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- JC Penney Touts Value And Variety In BTS Push
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
JC Penney hopes its affordable clothes, hair salon and optical shops wi ...
- Target Taps Lisa Roath As CMO
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 12, 2023
The Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketi ...
- Thanks To Purple, Mars Ads Reach Gender Parity
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 11, 2023
Research from the Geena Davis Institute on Gender in Media shows t ...
- Deloitte Predicts 10% Drop In Back-To-School Spending
Retail Insider, Sarah Mahoney - Wednesday, July 12, 2023
That predicted decline -- the first in almost a decade -- mea ...
- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Shinola Plays With Forever-Late Marketing
D2C Insider, Sarah Mahoney - Monday, July 10, 2023
So many people loved its "Runlate" April Fool's watch that the compa ...
- Levi's Lowers Forecast: 'Consumers Face Tough Choices'
Marketing Daily, Sarah Mahoney - Monday, July 10, 2023
Despite impressive D2C sales, U.S. market share gains and healthy international deman ...
