- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
Marketing Daily, Sarah Mahoney - Friday, July 7, 2023
The deodorant brand is kicking off a multi-phased marketing campaign, hoping wom ...
- Hot Dog Hype: Tasty, Bad For You And Back In The Spotlight
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 7, 2023
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin ...
- Top Retailers: Kroger, Target, CVS Rise; Home Depot And Walgreens Fall
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
Walmart, Amazon and Costco remain solidly on top in the National Reta ...
- Home Improvement Retailers Still Searching For Stability
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
As they navigate housing market challenges and more cautious consumers, Lowe's a ...
- Walgreens Disappoints, Shutters Hundreds Of Stores
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
While showing sales gains and progress in its transformation efforts, the compa ...
- Retailers, Restaurants Brace For Student Loan Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
The Supreme Court's decision means millions of Americans will see a dramat ...
- Albertsons Cos. Debuts First Cause Effort For O Organics
Retail Insider, Sarah Mahoney - Wednesday, July 5, 2023
Summer means up to 22 million American kids lose access to fr ...
- True Classic CEO: 'Too Many D2C Brands Don't Understand Creative'
D2C Insider, Sarah Mahoney - Monday, July 3, 2023
Ryan Bartlett thinks the D2C model is still alive and well ...
- Nike Sales Top $50 Billion, But Profits Stumble
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 30, 2023
The sports giant notched its first earnings miss in three years, ...
- Keebler Steps Out of the Dark With 'Magic Is Here'
CPG Insider, Sarah Mahoney - Thursday, June 29, 2023
After a 15-month hiatus, Keebler is deploying Ernie and the Elves agai ...
- Research: Just 7% Of CMOs Say They Are Success-Ready
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 29, 2023
A new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- Fun For The Fourth: ALDI's Kickbacks, Pepsi's 'Colochup'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 28, 2023
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different sp ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- Etsy Taps Orchard To Replace 72andSunny
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
The ecommerce company has been looking for a new agency since Apr ...
- Coresight's Back-To-School Forecast: Solid Resilience
Retail Insider, Sarah Mahoney - Wednesday, June 28, 2023
While pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- In A First, Lysol Debuts An Air Sanitizer
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
It's long been known for killing germs on surfaces. The new produ ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...
- SimpliSafe's New Product Scolds Burglars As They Break In
Marketing Daily, Sarah Mahoney - Monday, June 26, 2023
The home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...
- In Nostalgic Reboot, Hasbro Reinvents Furby For Generation Alpha
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 23, 2023
Budge over, Barbie. Hasbro wants to ride the tidal wave of millenni ...
- The Very Last Peach: Amid Crop Devastation, Georgia Farmer Turns To Digital OOH
Marketing Daily, Sarah Mahoney - Friday, June 23, 2023
Extreme weather wiped out 93% of Pearson Peaches' crop. So the fa ...
- Freshpet Says It's Found A Better Way To Use TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 22, 2023
With a three-part campaign using original sounds, the petfood brand is ...
- For Prime Day, Amazon Intros 'Invite Only' Deals
Marketing Daily, Sarah Mahoney - Wednesday, June 21, 2023
The ecommerce giant is showcasing new ways consumers can play the de ...
- Research: LGBTQ People 'Nearly Invisible' In Ads
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 21, 2023
Plenty of conservatives insist LGBTQ people are everywhere in the media. Y ...
- Shipt's Biggest Campaign Stars Issa Rae
Retail Insider, Sarah Mahoney - Wednesday, June 21, 2023
The actor and her pals are showcasing all the ways the Target-own ...
- Apothekary Rebrands To Address 'How Do I Use This Stuff?' Pain Points
D2C Insider, Sarah Mahoney - Tuesday, June 20, 2023
The herbal medicine company's popularity soared on pandemic wellness interest. But consume ...
- Innocean's AR Pride Flags: Join the Rainbow Rebellion
Marketing Daily, Sarah Mahoney - Monday, June 19, 2023
When its hometown of Huntington Beach, California pulled down the Pride fla ...
- Telehealth Provider Wisp Sets New Challenge For Anti-Abortion Viewers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 20, 2023
To challenge those who oppose abortion, the new campaign asks them ...
- Time Is on Your Feet: Skechers Unveils Rolling Stones Shoe Collaboration
Marketing Daily, Sarah Mahoney - Friday, June 16, 2023
The shoe brand wants to rock its formula for marketing relevance. Do ...
