- REI Co-op Expands Re/Supply Used-Gear Concept
Marketing Daily, Sarah Mahoney - Friday, June 16, 2023
As part of its commitment to prolong the life of outdoor gea ...
- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Blue Bunny Hunts For America's Softest Dad
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2023
Ice cream brand asks people to nominate all the French-braiding, TikTok-dancing a ...
- For Petco, Snoop Dogg Resurrects OG Doberman
Marketing Daily, Sarah Mahoney - Wednesday, June 14, 2023
In new ads, tha Doggfather stars as the human version of ...
- Nike Breaks The Mold With Offbeat Denver Nuggets Spot
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2023
Stop us if you've heard this one: Nike congratulates MVP Nikola Jo ...
- Amid Plummeting Brand Values, Apple, Google, Microsoft Reign
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 14, 2023
Kantar BrandZ reveals a 20% drop in overall value for brands. A ...
- Retail Media Keeps Growing, Despite First-Party Data Flaws
Retail Insider, Sarah Mahoney - Wednesday, June 14, 2023
A new report from Coresight Research estimates advertising in retail media networ ...
- Gen Z's Love-Hate Struggle With TikTok Rabbit Holes
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 12, 2023
A deep dive into college students' behavior reveals pain, pleasure and pan ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Despite Anti-LGBTQ Threats, Brands Still Mark Pride Month
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, June 11, 2023
With drag under attack in much of the country, H&M celebrates Pri ...
- Ikea Shows Off An AR-Enabled 19-Foot Shopping Bag
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
With a way larger-than-life version of that bright blue bag, the furnitu ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- Still Slumping, Victoria's Secret Turns To Amazon, Walmart
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 8, 2023
As underwear becomes more of a commodity and less like fashion, t ...
- Gen Z's Wish List: Mental Health Messages, Job Success, Way Less Debt
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 7, 2023
New retail research from ICSC details what younger shoppers expect from the ...
- How Stores Can Win Back Clothing Sales
Retail Insider, Sarah Mahoney - Wednesday, June 7, 2023
People are cutting back on apparel to spend more on food, impacti ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- LEGO Preps 'Unstoppable' Girls For World Cup Fever
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
As next month's Women's World Cup games approach, the toy company unleash ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
D2C Insider, Sarah Mahoney - Monday, June 5, 2023
This year, shoppers are increasingly impressed by newer brands, especially in t ...
- Carter's Hosts 'You're Gonna Be A Dad!' Billboards
Marketing Daily, Sarah Mahoney - Friday, June 2, 2023
The baby-clothes company want to help newly expectant moms make this ...
- Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, June 3, 2023
VP Marketing Colleen Nash explains the reasoning behind a new campaign th ...
- Dick's Ready To Expand Large-Store Format
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
With sales surging, the retailer says the House of Sport format ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Big-Spending Kraft Launches 'It Has To Be Heinz'
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
For the first time in 150 years, Heinz will have a unifi ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- In A Dangerous Pride Season, Brands Dim Their Rainbows
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 30, 2023
Companies like Target, Bud Light and Kohl's are under attack from conservati ...
- Costco's Sales Rise, Despite Trading-Down Trends
Retail Insider, Sarah Mahoney - Wednesday, May 31, 2023
Membership renewal rates remain at record levels, but people are rethinking wh ...
- Lovesac Leverages Luxury Image For Everyday Couches
D2C Insider, Sarah Mahoney - Tuesday, May 30, 2023
With a 25th birthday party and focus on value, the company hop ...
- With New Trail Shoe, Lululemon Dives Into Female Performance
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 29, 2023
The company is introducing the new product with an ultramarathon and ambitio ...
