- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- Kotex, Intimina, Aim To 'Normalize Periods"
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
Kotex and Intimina campaigns are the latest in the move toward frank ...
- What Best Buy, Kohl's And Petco Sales Mean For Consumer Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 25, 2023
Results at these three stores reveal plenty about how people are scrimpi ...
- Fair-Weather Allies: Advocates Call Target's Removal Of Pride Merchandise A 'Betrayal'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 24, 2023
In the latest example of just how powerful violent anti-LGBTQ rhetoric h ...
- Etsy Ads Highlight New Tech For The Perfect Find
Marketing Daily, Sarah Mahoney - Tuesday, May 23, 2023
Etsy ads showcase the thrill of its new Search by Image featur ...
- Pride Portfolio: For Them Honors Drag, Calvin Klein Loves Euphoria
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 23, 2023
With lines like "Drag is Divine," one campaign defends besieged drag artist ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- OkCupid: Pick A Pride Parade For A First Date
Marketing Daily, Sarah Mahoney - Monday, May 22, 2023
The app's hoping to make Pride events even more engaging. About 2 ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- North Face CMO: 'We Need To Be More Emotional'
Marketing Daily, Sarah Mahoney - Friday, May 19, 2023
Sophie Bambuck says building relevance with younger consumers means being more hu ...
- Social Shopping Roadblocks: What's Holding U.S. Consumers Back?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 19, 2023
It may be popular in other countries, but American consumers are sti ...
- New Duolingo Campaign Woos Anime-Enchanted Learners
Marketing Daily, Sarah Mahoney - Thursday, May 18, 2023
The language app's new 'Learn Japanese' effort dives deep into anime root ...
- At Walmart And Target, Shoppers Switch Up Spending: More Food, Less Fun
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 18, 2023
Both discounters note a big grocery bump, and a shift from discretiona ...
- Fast Fashion Expands Reach Into Web3
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 17, 2023
Collabs are more fun in the metaverse. Forever 21 is teaming ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Marketing Daily, Sarah Mahoney - Tuesday, May 16, 2023
Norman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Home Depot's Sales Are Falling Back To Earth
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 16, 2023
The home-improvement retailer missed its revenue targets, as consumers focus more ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- Oura Looks To Move Beyond Sleep
D2C Insider, Sarah Mahoney - Monday, May 15, 2023
From fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Best Buy Makes New Loyalty Play
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 12, 2023
The electronics retailer hopes to attract more members by adding a lower-pric ...
- 1-800-Flowers Uses ChatGPT For 'MomVerse'
Marketing Daily, Sarah Mahoney - Thursday, May 11, 2023
The brand wants to make Mother's Day even sweeter, delivering one-of-a-kind AI-generat ...
- Allbirds Sales Fall Again, Losses Increase
Marketing Daily, Sarah Mahoney - Wednesday, May 10, 2023
The once-hip sustainable brand has lost another step, reporting declining revenue ...
- Warby Parker Sets Sights On 900 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 10, 2023
That's a long-term goal for the brand, up from current total ...
- With Attendance Down, Six Flags Will Pilot Surge Pricing
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
The theme park company is looking for new ways to entice summ ...
- New CEO: Under Armour Must Build Brand Heat
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
With weak sales in the U.S., the athletic apparel company plans ...
- Gaining Share But Losing Money, Wayfair Tests Novel In-Store Tech
Retail Insider, Sarah Mahoney - Wednesday, May 10, 2023
A new tool helps shoppers at a Massachusetts store decorate with virtu ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...
