- Audible Debuts First-Ever Global Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
With "There's more to imagine when you listen," the Amazon-owned brand rethin ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- Costco Holds The Line On Membership Fees
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Once again, the retailer shows its rare advantage: Sales are strong enou ...
- Sephora Airs New Ads For Rare Beauty Brand
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Starring brand founder Selena Gomez, the "Rare Moments" campaign promotes beauty inclusiv ...
- Macy's Sticks With Pride, Produces New PSA For The Trevor Project
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
While anti-LGBQT efforts are scaring many companies away from annual celebrations, th ...
- Uglies Takes Upcycling To The Snack Aisle
CPG Insider, Sarah Mahoney - Friday, May 31, 2024
The niche potato chip brand is inviting consumers to turn something ug ...
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
Rolling into summer's biggest games, the athletic apparel company is introducing t ...
- Monos Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
The luggage manufacturer is expanding its retail presence and shifting its marketi ...
- Corporate Brands: Fidelity, Hobby Lobby Soar While Ford, Starbucks Stumble
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2024
The latest rankings from Harris Poll show how deeply inflation and politi ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...
- Abercrombie & Fitch's 5% Secret? A Fully Balanced Funnel
Retail Insider, Sarah Mahoney - Wednesday, May 29, 2024
The retailer just posted the best sales and profits in its histor ...
- Wayfair Opens First Large-Format Store
Marketing Daily, Sarah Mahoney - Friday, May 24, 2024
Look out, Ikea. The ecommerce giant is moving into real-life stores wi ...
- Cheez-It Keeps Looking For Buzz With Cheez-In Diner
CPG Insider, Sarah Mahoney - Thursday, May 23, 2024
The Kellenova snack brand wants to give superfans something to talk ab ...
- Vans Freefall Continues, North Face Struggles
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. ...
- In Latest Olympic Push, Nike Releases First Refugee Athlete Ad
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
The company's moving spot focuses on athletes who have lost their fla ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Menards, Ace Hardware Most Trustworthy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
J.D. Power's latest ranking finds DIY customers are looking for confidence th ...
- Macy's Ad Sales Reach $37 Million
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
The department store is prepping the first marketing campaign from new leadersh ...
- Target Losing Market Share, Even As Walmart Gains
Retail Insider, Sarah Mahoney - Wednesday, May 22, 2024
The Minneapolis-based retailer blames declining sales and pinched profits on inflation-weary famil ...
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
After a near-fatal crash, he was told he would never walk. No ...
- Rising Prices Have Changed Consumers -- Here's How
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
People are shopping different channels and eating at home more. ...
- Walmart Gains Market Share, U.S. Ad Sales Up 26%
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
The retailing giant says it is attracting more higher-income shoppers. ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Target Dials Up Joy, Tones Down Pride
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
The new campaign celebrates "That Target Feeling" and the thrill of findi ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- Chilly Weather, Weak Housing Bite Into Home Depot's Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The DIY retailer's declining sales mark its sixth quarter of bad n ...
- Walmart Cuts Several Hundred Corporate Jobs
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The news comes weeks after the retailer shuttered its five-year-old health cent ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...