- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Amazon Rolls Out Shopping Assistant Rufus, Ad Sales Top $14.65 Billion
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
In sparkling fourth-quarter results, the company revealed a 14% jump in sale ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Return Of Ads, Price Hikes Boost Results For Match
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The dating company's prospects are improving, thanks to higher prices for Tinde ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- New App, Campaign Urge Dancers To 'Zumba Responsibly'
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2024
The popular fitness brand aims for a refresh with a new campai ...
- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Data Breach Vs. Brand Image: Who Loses?
Retail Insider, Sarah Mahoney - Wednesday, January 31, 2024
In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million peopl ...
- V-Day Spending Tilts Back To Romance
Marketing Daily, Sarah Mahoney - Monday, January 29, 2024
As consumers feel more relaxed about the economy, they're thinking about lov ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- From EVs To Elections, Marketers Misread Consumer Mindsets
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 24, 2024
There's a big difference between people who want a good outcome vers ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
Marketing Daily, Sarah Mahoney - Tuesday, January 23, 2024
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't ju ...
- Macy's To $5.8B Buyout Bid: Nope
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 23, 2024
The department store giant cites "serious reservations" about the proposed financing. ...
- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Wisp Turns To NSFW Humor In New Campaigns
D2C Insider, Sarah Mahoney - Monday, January 22, 2024
With a rapping vulva and a sassy auntie, the online healthcare provid ...
- New CMO At Allbirds, New Roles At Under Armour
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
Both companies are making executive changes, hoping to regain footing in t ...
- Wayfair, Macy's Slash Jobs
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
In New Year's "right-sizing," both retailers look to trim costs and maximi ...
- Promising To Become Even More Affordable, Ikea Expands New Format
Marketing Daily, Sarah Mahoney - Thursday, January 18, 2024
Coming off record sales, the home furnishings retailer is opening four n ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...
- Saucony Hopes 'Marathumb' Can Reverse Sales Slide
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 17, 2024
The struggling sneaker brand says the average American's thumb scrolls three maratho ...
- CVS Names Condon New CMO
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
After filling the role on an interim basis starting last July, Er ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...