- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Doja Cat Fights Doja Cat In New Skechers Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2023
Skechers has hired the pop-rap phenom as its first artist in residenc ...
- Study: Consumers Want More DEI, But See Brands Floundering
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2023
New research from GWI finds that despite widespread chatter about the "D ...
- Athlete's Foot Looks To Redefine What's Neighborly
Retail Insider, Sarah Mahoney - Wednesday, May 3, 2023
As the retailer kicks off its new hyperlocal concept in Atlanta, preside ...
- Nike Anoints Durant While Adidas Lands In More Hot Water
Marketing Daily, Sarah Mahoney - Monday, May 1, 2023
Big news in Sneakerville: Nike crowned NBA great Kevin Durant with ...
- Ambitious Slumber: Sleep Number's New Campaign Aims For Competitive ZZZs
D2C Insider, Sarah Mahoney - Monday, May 1, 2023
New ads starring Gabrielle Union and Dwyane Wade highlight the retailer's smart-sle ...
- Mother's Day Stresses Moms Out. Orangetheory, Coach, Walmart Have Answers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 1, 2023
This year, brands are welcoming the holiday with a little more nuanc ...
- Mother's Day Spending To Top $274 Per Person
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
With 84% of the U.S. planning to observe the holiday somehow, t ...
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
The tech giant's sales jumped 9% to $127.4 billion, and profits ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- Forget Catgut. Unilever's Nexxus Strings Ukulele With Human Hair
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
Working with pop star Meghan Trainor, the "masstige'"brand's launch includes a sas ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...
- An Era Ends: Walmart Sells Its Last D2C Biz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
In unloading Eloquii, the plus-sized ecommerce brand it bought in 2018, Walma ...
- Expertise Makes The Difference At 'Fast Growing Trees'
D2C Insider, Sarah Mahoney - Monday, April 24, 2023
Already the world's largest sustainably-run online nursery, its CEO is cultivating mo ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Furniture Sales Are Falling. Ikea Is Expanding Anyway.
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2023
Ikea just announced a $2.2 billion expansion into U.S. retail -- i ...
- Dick's Taps PepsiCo's Emily Silver As New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 20, 2023
Silver takes over the marketing reins from Ed Plummer, who is retir ...
- For 420, Bic Lights Up With Snoop, Willie And Martha
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2023
The world never tires of weed jokes involving Snoop Dogg, Willie Nels ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- Chewy Salutes Those 'Favorite Child' Pets
Retail Insider, Sarah Mahoney - Wednesday, April 19, 2023
This ecommerce company knows dogs and cats really are people. Its C ...
- Those Twitter Tantrums? People Aren't So Angry After All
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 17, 2023
Marketers need to know that moral outrage on social media often doesn ...
- To Keep Growing, LensDirect Thinks Small
D2C Insider, Sarah Mahoney - Monday, April 17, 2023
A fourth-generation optical company keeps bootstrapping its way into the broader vision-ca ...
- American Eagle Enters Resale, Using AR On Snap
Marketing Daily, Sarah Mahoney - Friday, April 14, 2023
The denim powerhouse may be late to the resale party. But it ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...
