- Powered By D2C, Nike Trounces Sales Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 21, 2022
The company says strong revenue gains around the globe show its dire ...
- Those Bonkers Ads Work: Prestige Fragrance Hot this Season
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2022
It's beginning to smell a lot like ....a very good year f ...
- Saturday Got Super-Sized: Almost 190 Million Shopped
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 20, 2022
People took to stores, malls and websites in greater numbers, delivering outsiz ...
- H&M Debuts The Metaverse As A Fashion Concept
Retail Insider, Sarah Mahoney - Wednesday, December 21, 2022
With its new collection, the fast-fashion brand aims to blend futurism, f ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- D2C's Fast-Vanishing Cool Factor
D2C Insider, Sarah Mahoney - Monday, December 19, 2022
Just 13% of consumers now think D2C brands have a trendy aesthet ...
- This Year Has Hammered Consumers' Perception of Financial Health
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
New research from Deloitte finds that despite impressive resilience, 40% of consume ...
- With Text To Shop, Walmart Debuts Its Latest In Digital Ease
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 18, 2022
The latest convenience offers one more way for the retailer to deep ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Consumers Get Grinchy, Sharply Reining In Spending
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
Cutbacks may signal that people's financial resilience is wearing thin. ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- Best Buy, Amazon Add New Virtual Shopping Features
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 14, 2022
Just in time for the final holiday onslaught, both retailers are introduci ...
- EOS, Mariah Carey Make Merry In The Metaverse
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
EOS hopes its dance with the 'Queen of Christmas' will offer plen ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- As Consumers Crumble Under Food Costs, Costco Stays Strong
Marketing Daily, Sarah Mahoney - Monday, December 12, 2022
Sales and profits are better than expected, but the warehouse retailer sa ...
- Meghan Trainor, E.L.F., Weather Channel Forecast A Glow Storm
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
Sure, she could have her Gucci on. But for this cosmetic campaig ...
- Consumers Still Loving Lululemon, Driving Share Gains
Marketing Daily, Sarah Mahoney - Friday, December 9, 2022
With its biggest Black Friday ever, the fitness brand's affluent fans aren ...
- CMO Roehm Exits As Party City Struggles
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 9, 2022
Julie Roehm, Party City's chief marketing officer, leaves as the retailer struggl ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- As Sales Tumble, Stitch Fix Slashes Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
With a massive reduction in marketing expenditures, the D2C brand hopes ...
- Ulta's Hot Streak: Proof Of Beauty Category's Resilience
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 7, 2022
The beauty retailer keeps finding new ways to make customers feel bett ...
- Orange Weddings,'Shroom Decor: Pinterest Shoppers Predict Key Gen Z Trends
Retail Insider, Sarah Mahoney - Wednesday, December 7, 2022
What social shoppers want from brands and retailers in the months ah ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, December 5, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- Pokemon, Star Wars, Barbie Power Powerful Gains In Toy Sales
Marketing Daily, Sarah Mahoney - Tuesday, November 29, 2022
Sales of the top-10 properties jumped an impressive 22% in the fir ...
- Hot For The Holidays: Americans Shop In Record Numbers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 29, 2022
NRF reports that a record 196.7 million people shopped during the Thanksgivi ...
- Trader Joe's, Costco and H&M Rule Retail With Brand Intimacy
Retail Insider, Sarah Mahoney - Wednesday, November 30, 2022
With affordable indulgences, the grocery brand forges close emotional connections with i ...
- REI Gives $2M To Promote Inclusion In Outdoor Activities
Marketing Daily, Sarah Mahoney - Monday, November 28, 2022
The co-op is spreading its grant money among dozens of nonprofits th ...
