- Aiming For Reinvention, JCPenney Taps Designer Prabal Gurung
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 17, 2023
With the limited-edition iMPOWER collection, the still-transforming department store hopes to di ...
- Research: Shopping Way Less Fun Than It Was Pre-COVID
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2023
Biggest pain points? Understaffing, unhelpful associates and too-high prices. ...
- Pacsun Expands On Roblox, As Platform Aims To Age Up
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2023
Teen retailer lets users build their own SoCal empires on Roblox, whi ...
- Redesigning Luxury: Woes At Gucci, New Directions At Louis Vuitton
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Kering reports a tough fourth quarter, with Gucci sales sinking 14% a ...
- Gen Z Rewrites Weddings As Pandemic Bottlenecks Fade
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Just 7% of couples who married in 2022 say COVID impacted the ...
- Jeep, The Farmer's Dog Ads Rule As Super Bowl Winners
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2023
Viewer results from USA Today's Ad Meter and iSpot.tv show marketers can ...
- In Self-Care Tsunami, Target Adds 'Thousands' Of Products
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2023
Who couldn't use a little more self-love? Target is introducing a flo ...
- How Daniel's Jewelers Connects With Gen Z, Hispanic Consumers
Retail Insider, Sarah Mahoney - Wednesday, February 15, 2023
The regional jeweler makes it through the V-Day crush with digital program ...
- Disney, M&Ms, T-Mobile Early Super Bowl Winners
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
Those brands' spots were the top three according to System1's ranking ...
- Why Walmart, YouTube, Sprite Are Black Americans' Top Brands
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
New research shows how some brands meld memories, trust and advocacy in ...
- With Sticky Jennifer Coolidge, E.L.F. Scores With Super Bowl
D2C Insider, Sarah Mahoney - Monday, February 13, 2023
In just three weeks, the disruptive cosmetic brand took its most vir ...
- Haunted By Kanye Deal, Adidas Posts Warning
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Saddled with unsold Yeezy gear, the company may lose up to $1 ...
- Turmoil In Toyland? Mattel Sales Tumble, Hasbro Has Layoffs
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 10, 2023
At Mattel, revenues fell 22%, but Barbie, Hot Wheels and Fisher-Price a ...
- Skechers Takes Snoop Dogg's Crew To The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2023
Sneaker company's all-star lineup is focused on Snoop, with glimpses of Mart ...
- In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Three unlikely chefs says that people can count on DoorDash to deliv ...
- For VFC, The North Face Climbs As Vans Keeps Stumbling
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2023
Impressive sales gains at its outdoor brands helped the company beat expectation ...
- Crazy For Love? Proflowers Goes All-In On One Spot
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 8, 2023
The company is spending its entire production budget on one Whitney Houst ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
For Black History Month, retailers stock up on Black-owned brands in ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
Marketing Daily, Sarah Mahoney - Monday, February 6, 2023
Sales and its flagship brand and D2C efforts are doing well, ev ...
- Most Prestige Cosmetics Shine -- But Estee Lauder Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 6, 2023
A new report from NPD Group says U.S. sales of prestige beau ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Best Buy Thinks Big For Super Bowl: 85-Inch-Big
Marketing Daily, Sarah Mahoney - Friday, February 3, 2023
In spots leading up to the Big Game, Best Buy is offeri ...
- Despite Little Profit, Amazon Sales Beat Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 3, 2023
With profits evaporating and revenues slowing, a reshaped Amazon had its wor ...
- Ikea Taps Annie Leibovitz As Artist In Residence
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
The retailer says the famed photographer will travel the world, taking portrai ...
- Peloton Promises 'Epic Comeback'
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
There's plenty of bad news in the company's latest result, but observe ...
- Coty Wants Dictionaries To Expand Beauty Beyond Age, Gender
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
In an open letter to dictionary editors, Coty asks to find ...
- Fisher-Price Debuts Super Bowl Toys For Adults
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
The Mattel-owned brand is offering the special edition to football fans, b ...
- As Consumers Solidify E-Grocery Habits, Amazon Raises Delivery Fees
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2023
Now that grocery retailers are sure all those pandemic-inspired e-shoppers are sticki ...