- Ouch! Crunch Uses Pain To Remind People How Good It Feels To Work Out
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2023
The gym's annual membership campaign uses life's lousy moments to underscore t ...
- Mother Bitchmas Decks The Stalls For Period Products
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's o ...
- In Coming Elections, Brands Won't Get By On Eggshells
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Brands looking to avoid controversy will have nowhere to hide. In anoth ...
- In Luxury Ecommerce Upheaval, Coupang Swoops In To Save Farfetch
Retail Insider, Sarah Mahoney - Wednesday, December 20, 2023
The $500 million deal highlights the inherent challenges of creating digital luxu ...
- With Gold Bars And Babe Ruth Autographs, Costco Shines
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
Consumers still can't get enough of the retailer's great deals and quir ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- Etsy Joins The 'Who Needs A CMO?' Club
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The online marketplace, facing stalled growth, is eliminating the CMO role, alo ...
- In The Sprint To Super Saturday, Holiday Spending Strengthens
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
Experts expect 142 million to shop on one of the season's bigge ...
- Macy's And The Vanishing American Department Store
Retail Insider, Sarah Mahoney - Wednesday, December 13, 2023
A reported $5.8 billion bid for Macy's has raised the old questio ...
- Macy's Bid: Good For Investors, Bad For Brand?
Marketing Daily, Sarah Mahoney - Monday, December 11, 2023
With a $5.8 billion buyout offer reportedly on the table, the company ...
- ThirdLove Dives Into Swim
D2C Insider, Sarah Mahoney - Monday, December 11, 2023
Why the digital underwear brand finally decided to take the bathing su ...
- Blending Experiences With Advertising, Lululemon Continues To Gain Share
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
Once again, Lululemon's sales have topped expectations. CEO McDonald credits product innovatio ...
- Pinterest Predicts: Brace Yourself for Grandpacore, Aquatecture, Melty Mashups
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
The social media platform tracks searches and pins to forecast next year ...
- From Purists to 'Treecrastinators,' Christmas Tree Sellers Know Their Targets
Marketing Daily, Sarah Mahoney - Thursday, December 7, 2023
In what's likely one of the least branded holiday businesses, seasonal tr ...
- Stella McCartney, H&M, Bestseller Make News At COP28
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 7, 2023
Fashion brands are looking for new ways to clean up the industry ...
- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- The Confrontational Consumer: What Brands Miss In Cancel-Culture Fears
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem fr ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Navigating Retail Media Networks' Growing Pains
Retail Insider, Sarah Mahoney - Wednesday, December 6, 2023
Rationalizing investment in these fast-growing networks is still far too tricky f ...
- JanSport Rethinks Gen Z, One Backpack At A Time
Marketing Daily, Sarah Mahoney - Monday, December 4, 2023
With the launch of Liminal, the back-to-school brand takes an expanded lo ...
- Shapermint Parent Expands Body-Confidence Mission
D2C Insider, Sarah Mahoney - Monday, December 4, 2023
The shapewear brand is going back to school, offering an online cour ...
- In A First, Saks Teams Up With Dior For Holiday
Marketing Daily, Sarah Mahoney - Sunday, December 3, 2023
The retailer is going all in with a single partner, making ...
- Ikea's Holiday Love Letter To Introverts
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 1, 2023
Not everybody is psyched about the return to parties. The retailer ...
- Petco Stumbles As Animal Lovers Cut Back
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2023
The retailer, with weak sales and declining profits, is pivoting to mo ...
- Victoria's Not-So-Secret Struggle: Sales Fall. Again.
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 30, 2023
With declining revenues and mounting losses, the mall-based retailer still isn't connecti ...
- For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 29, 2023
Kantar predictions for the coming year include a growing edge for challeng ...