- Women's Brands Dominate Year's D2C Focus
D2C Insider, Sarah Mahoney - Tuesday, January 3, 2023
Swimwear, footwear, lingerie and birth control captured readers' attention last year. ...
- Equinox Doesn't Want Your Lousy Resolutions
Marketing Daily, Sarah Mahoney - Sunday, January 1, 2023
The new "We don't speak January" campaign aims to reinforce members' commitmen ...
- Crunch Gives 'Talk To The Hand' New Meaning
Marketing Daily, Sarah Mahoney - Friday, December 30, 2022
Crunch Fitness welcomes exercisers back to the gym with a "hands-on" campai ...
- Weight Watchers Ask Members To Ditch The Self-Hate
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
What if returning your negative self-talk was as easy as trading ...
- The GO Vibe: Committing To Cleaner Closets
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
For Goodwill Industries -- and thrifters everywhere -- "Get Organized" month ...
- Ouch: Blue Apron, Party City, Grove Collaborative Face NYSE Delisting
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 28, 2022
It's not a death sentence, but all three companies face serious consequenc ...
- Record Spending, Record Misery: Can Retail Rescue Blue Americans?
Marketing Daily, Sarah Mahoney - Tuesday, December 27, 2022
Gallup reports that America's mental health is worse than it's been ...
- What We're Craving: Experiential Retail, Healthy Guts And Future Nostalgia
Marketing Daily, Sarah Mahoney - Tuesday, December 27, 2022
Hartman Group's analysis of this year's trends shows just how hungry America ...
- Digital Grocery Shopping Settles Into New Patterns
Retail Insider, Sarah Mahoney - Wednesday, December 28, 2022
Reports show that while inflation concerns have pushed many stoppers back ...
- NYX Deepens Metaverse Commitment With Spring Launch
D2C Insider, Sarah Mahoney - Tuesday, December 27, 2022
As digitally led beauty brands expand their virtual shopping worlds, NYX offe ...
- UBS: Consumer Spending On Apparel Off 15.7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 23, 2022
Interest in clothes shopping is at its lowest levels since 2019, ju ...
- Rite Aid Lurches To New Lows
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2022
After announcing weaker sales and losses, the retailer also sees more b ...
- Under Armour Names Stephanie Linnartz New CEO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 22, 2022
The surprising choice of an outsider comes from Marriott International, ending ...
- With Pop-Ups And Perks, David's Bridal Looks For Prom Dates
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2022
A new loyalty program offers kids the chance to earn a scholarsh ...
- Powered By D2C, Nike Trounces Sales Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 21, 2022
The company says strong revenue gains around the globe show its dire ...
- Those Bonkers Ads Work: Prestige Fragrance Hot this Season
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2022
It's beginning to smell a lot like ....a very good year f ...
- Saturday Got Super-Sized: Almost 190 Million Shopped
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 20, 2022
People took to stores, malls and websites in greater numbers, delivering outsiz ...
- H&M Debuts The Metaverse As A Fashion Concept
Retail Insider, Sarah Mahoney - Wednesday, December 21, 2022
With its new collection, the fast-fashion brand aims to blend futurism, f ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- D2C's Fast-Vanishing Cool Factor
D2C Insider, Sarah Mahoney - Monday, December 19, 2022
Just 13% of consumers now think D2C brands have a trendy aesthet ...
- This Year Has Hammered Consumers' Perception of Financial Health
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
New research from Deloitte finds that despite impressive resilience, 40% of consume ...
- With Text To Shop, Walmart Debuts Its Latest In Digital Ease
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 18, 2022
The latest convenience offers one more way for the retailer to deep ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Consumers Get Grinchy, Sharply Reining In Spending
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
Cutbacks may signal that people's financial resilience is wearing thin. ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- Best Buy, Amazon Add New Virtual Shopping Features
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 14, 2022
Just in time for the final holiday onslaught, both retailers are introduci ...
- EOS, Mariah Carey Make Merry In The Metaverse
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
EOS hopes its dance with the 'Queen of Christmas' will offer plen ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...