- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces ...
- Mountain Mike's Celebrates 49ers With Big Giveaway
QSR Insider, Sarah Mahoney - Tuesday, September 14, 2021
Football is back, and Mountain Mike's is celebrating the 75th anniversary ...
- Money-Losing Allbirds Plans To Win With Stores
D2C Insider, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investo ...
- P&G's Olay Takes On Beauty Bias With New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 13, 2021
The campaign calls attention to "coded bias" and the many ways beau ...
- Dick's Goes Outdoors, REI Stretches With Athleta
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2021
Public Lands, Dick's Sporting Goods' new outdoor retail format, will sell outdo ...
- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturi ...
- Subway Keeps Gag Going With New Serena Williams Ad-Within-An-Ad
QSR Insider, Sarah Mahoney - Wednesday, September 8, 2021
How meta can sandwich meat be? Subway's latest ad features Serena William ...
- New Headspace Campaign Targets The Delta Blues
D2C Insider, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has chang ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will lo ...
- As Pet Mania Subsides, Chewy Hunts New Growth With Health Offers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 3, 2021
Practice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians ...
- Trends: Where To Eat? 'At Home' Still Winning
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 2, 2021
"Home is where we eat most of our meals, whether we prepa ...
- Carhartt Says Hard Rock Is Hard Work --- And Metallica Is Hiring
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2021
"We have a saying that every day is Labor Day at Carhart ...
- Shake Shack, Milk Bar Spin Up New Partnership
QSR Insider, Sarah Mahoney - Tuesday, August 31, 2021
Shake Shack is out to tantalize fans with two new Milk Bar-inspir ...
- Harry's Flexes Its Funny Bone
D2C Insider, Sarah Mahoney - Friday, August 27, 2021
The company hopes the ads, developed by Notable, the London-based creative agenc ...
- New Harry's Campaign
Marketing D2C Weekly, Sarah Mahoney - Monday, August 30, 2021
...
- Fashion Salutes NYC In Fall Campaigns
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 30, 2021
Brands know how hungry people are for that Big Apple energy. ...
- The Surge In Retail Ad Platforms, Demystified
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 27, 2021
"Marketers want to get as close to the moment of purchase ...
- In Best Buy's Numbers, Experts See Different Kind Of Retail Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 26, 2021
With a sharp increase in its outlook for rest of 2021, t ...
- Carhartt, Tractor Supply, Partner To Boost Trades
Marketing Daily, Sarah Mahoney - Tuesday, August 24, 2021
Retailer and apparel company's joint efforts includes donations to SkillsUSA, a skill ...
- Applebee's Taps TikTok's 'Fancy Like' Frenzy
QSR Insider, Sarah Mahoney - Tuesday, August 24, 2021
Applebee's Neighborhood Grill + Bar is introducing a new ad campaign starri ...
- D2C Brands Rev Up Ad Spending, Especially On TV
D2C Insider, Sarah Mahoney - Monday, August 23, 2021
Spending on TV accounted for $2.7 billion this year. "And the renew ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superst ...
- As Macy's And Kohl's Rise, Will Amazon Open Physical Department Stores?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 20, 2021
The Wall Street Journal reported that Amazon is considering opening several lar ...
- As DIY Mania Cools, Lowe's, Home Depot Face Different Challenges
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 19, 2021
"Lowe's relatively higher DIY exposure leaves it less well positioned than Ho ...
- Walmart Shows Strength, Amazon Just Dethroned It
Marketing Daily, Sarah Mahoney - Tuesday, August 17, 2021
However, analysts seem confident that Walmart Connect, its ad business, will p ...
- Restaurants Play Different Part: More Snacks, Lots of Leftovers
QSR Insider, Sarah Mahoney - Tuesday, August 17, 2021
New data from the Hartman Group shows how America's restaurant tastes ke ...
- For Bark, Add-To-Box Option Builds Revenues
D2C Insider, Sarah Mahoney - Monday, August 16, 2021
Add-To-Box increases sales, helps launch new product lines, and deepens the company ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppe ...
- Study: More Than Half Of America Using Retail Health Services
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 6, 2021
Use of in-store clinics for screening, vaccinations, routine visits has been trendi ...
