- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- Making An Impression: QSR Companies Hunt For Breakthrough Impact
QSR Insider, Sarah Mahoney - Tuesday, January 4, 2022
As QSR companies battled another tough year, they focused on brand stori ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- The North Face, Gucci Release 'Second Chapter'
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 30, 2021
The brands' latest collaborative collection ranges from $1,500 hiking boots to $2,7 ...
- Jewelry, Electronics, Apparel Sparkle This Season
Marketing Daily, Sarah Mahoney - Tuesday, December 28, 2021
Americans really did spend big this holiday season, with a gain ...
- Food Trends, 2022: What Restaurants Are Craving
QSR Insider, Sarah Mahoney - Tuesday, December 28, 2021
From more celeb collabs and blonde pizza to yummy croffles, we're rea ...
- D2C Brands Keep Winning New Customers
D2C Insider, Sarah Mahoney - Monday, December 27, 2021
In a GfK study, 88% of those trying D2C brands for t ...
- 'Merry Christmas To...Me'
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2021
Self-gifters aim to focus on their fashion and beauty game this holid ...
- Despite Supply Struggles, Nike Posts Strong Results
Marketing Daily, Sarah Mahoney - Tuesday, December 21, 2021
For example, digital sales jumped 12%, led by a 40% increase ...
- With Starbucks' First Union Store, Company Faces Changed Prospects
QSR Insider, Sarah Mahoney - Tuesday, December 21, 2021
A Buffalo, New York Starbucks has formed a union, signaling changes ahe ...
- In First M&A Move, Harry's Adds Lume
D2C Insider, Sarah Mahoney - Monday, December 20, 2021
Developed by an ob/gyn to combat all kinds of body odor, Lu ...
- How Many F-Bombs Can Fit In One PSA?
Marketing Daily, Sarah Mahoney - Monday, December 20, 2021
Agency Public is launching a holiday PSA with wall-to-wall swearing to spotlig ...
- Ads With EQ: Wegman's, Frito-Lay, Chick-fil-A Win Holiday Engagement
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 20, 2021
The secret to winning hearts with holiday ads? Plenty of nostalgia, a ...
- Old Spice Salutes Ancient B.O. In Netflix 'The Witcher' Collab
Marketing Daily, Sarah Mahoney - Thursday, December 16, 2021
Old Spice looks for laughs with a song noting that since O ...
- Stitch Fix, Ulta Trend Predictions: Violet Hair, Death Of The Business Suit
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2021
In a new poll from Stitch Fix, a third of respondents s ...
- Consumers Plan to Shop Less In Holiday's Final Stretch
Marketing Daily, Sarah Mahoney - Tuesday, December 14, 2021
About 27% say they'll shop only in-store, and 32% intend to sh ...
- Study: Sustainability Guilt Rises, While Climate Change Skepticism Falls
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 15, 2021
Some 69% of U.S. consumers now describe themselves as pro-environment, a ga ...
- What QSR Big Spenders Crave? More Deals
QSR Insider, Sarah Mahoney - Tuesday, December 14, 2021
New research from Paytronix finds high-frequency QSR and restaurant customers are mo ...
- Titan Casket Wants To Shake Up The Coffin Business
D2C Insider, Sarah Mahoney - Monday, December 13, 2021
Funerals are the third-biggest purchase many Americans ever make, but until no ...
- Athleta, Lululemon Still Growing Fast
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 12, 2021
Lululemon performed better than analysts expected, with revenue climbing 30% to $1 ...
- Ahead in '22: Dopamine Dressing, Modern Resumes, Digital Blue
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 9, 2021
Pinterest, Etsy and Pantone all released trend reports hinting at a mo ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Wayfair Delivers On Promise To Open IRL Stores
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2021
Its first stores will showcase its Joss & Main and AllModern brand ...
- Jack in the Box Orders Up Del Taco
QSR Insider, Sarah Mahoney - Tuesday, December 7, 2021
The deal calls for Jack in the Box to pay $575 milli ...
- With Billie Acquisition, Edgewell Locks In D2C Leadership
D2C Insider, Sarah Mahoney - Monday, December 6, 2021
Edgewell, owner of Schick razors, is paying $310 million for Billie, final ...
- How Emotion Fuels Loyalty For Nike, Netflix, Disney, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 6, 2021
Brand Keys research shows massive shift in how consumers arrive at bra ...
- Beauty Brand Laura Geller Invites Women To 'Get Old Together'
Marketing Daily, Sarah Mahoney - Thursday, December 2, 2021
The new ad shows 56-year-old supermodel Paulina Porizkova, sleek and sassy, listi ...
- Skechers, Allbirds Intensify Move Toward Greener Sneakers
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 2, 2021
Skechers is kicking off a multiyear partnership with the Nature Conservancy, alo ...
- In Its Big Weekend, Holiday Shopping Beats Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 1, 2021
More people shopped in stores this past holiday weekend -- about 104 ...