- In First Broadcast Ads, FreshDirect Goes Straight For The Foodies
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The food delivery pioneer looks to beef up its tristate fan c ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, August 29, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- In New Campaign, DoorDash Tells A Single Story
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The delivery company shows how it helps merchants, drivers and consumers ...
- As Consumers Crave Beauty, Ulta's Numbers Shine
Marketing Daily, Sarah Mahoney - Friday, August 26, 2022
Consumer demand for beauty and personal care products drives sales up mo ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For Help
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
As losses keep piling up, the struggling company says it will beg ...
- As Pandemic Pet Frenzy Fades, Petco Pivots To Fancier Foods
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
Younger pet owners want high-quality, almost-human-level food for their pets, so Pet ...
- Dick's Bucks Retail Blues, Raises Forecast
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2022
With quarterly results that beat expectations, the sporting goods retailer is al ...
- Every Dog Has Its Day At Bark, Krispy Kreme, SimpliSafe
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2022
Brands are woofing it up for National Dog Day, aimed at cani ...
- Walmart's Abortion News: Cynical? Or Sincere?
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2022
Walmart's announcement underscores the challenge large brands face in meeting widespread dema ...
- Nordstrom, Macy's Cut Sales Forecasts
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2022
As people pull back on apparel spending, retailers are increasing promotional markdo ...
- With Dillon As New CEO, Foot Locker Looks To Cure Sales Slump
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2022
Observers hope Mary Dillon, former CEO of Ulta Beauty, can bring h ...
- Michaels Looks To Do More For 'Mindful Makers'
Retail Insider, Sarah Mahoney - Wednesday, August 24, 2022
The retailer hopes to keep building on the stress-busting benefits of craft ...
- Old Navy Crowdsources Back-To-School Spot
Marketing Daily, Sarah Mahoney - Monday, August 22, 2022
The Gap-owned retailer is spinning internet suggestions into a back-to-school anthem. ...
- Insecure Plant Parent? Costa Farms Has You Covered
D2C Insider, Sarah Mahoney - Monday, August 22, 2022
An intensified content strategy and rebranding is helping this 61-year-old company recru ...
- Battered Kohl's Leans Into Sephora Strategy
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
With a sharply lower forecast, Kohl's hopes to gain ground with i ...
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
The drug retailer's new campaign hopes to tell younger moms it's ...
- Retail Budgets Bounce Back -- But Not All The Way
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
New research from Gartner says retail marketing budgets are rising, but sti ...
- American Eagle Uses Music For New TikTok, Metaverse Efforts
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Gen Z's favorite denim brand is finding new ways to keep t ...
- Target's Results Highlight Consumer Confidence Conundrum
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2022
As consumers trade down, Target's sales are up. But profits? Not ...
- What? Best Buy Expands Its Hearing-Aid Business
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Best Buy is rolling out a new hearing-aid experience, adding to i ...
- Kohl's, Pandora Appoint New CMOs
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2022
Both Kohl's and Pandora have hired new marketing chiefs. ...
- Walmart, Home Depot Sales Set A Hopeful Tone
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2022
Consumer spending is still strong, helping both Walmart and Home Depot be ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Forever 21 Murals Expands Its Love Letter To L.A.
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Forever 21 is using teen-painted murals to deepen its connection to L ...
- Pandora's Next Move: Bling For Your Pooch
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Pandora thinks cats and dogs are ready for a jewelry upgrade. ...
- Good News? Peloton, Warby Parker And Allbirds Slash Jobs
D2C Insider, Sarah Mahoney - Monday, August 15, 2022
Leading D2C names are cutting jobs and marketing budgets in search ...
- Life After Instagram: How Lush Keeps Digital Fresh And Facebook-Free
Marketing Daily, Sarah Mahoney - Friday, August 12, 2022
After leaving Instagram and Facebook last year, Lush is finding new wa ...
- Yep, Gen Z Still Hates Stores
Marketing Daily, Sarah Mahoney - Friday, August 12, 2022
Back to brick-and-mortar? No, Gen Z and millennials still prefer digital experien ...
- Amazon, Kohl's, The Body Shop Tinker With Faster Delivery
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2022
As same-day delivery matters more to shoppers, Amazon, Kohl's, The Body Sh ...
- Wayfair Taps Jason Wu For AllModern Collab
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2022
Wayfair is looking to spark up sales at its AllModern brand, teami ...