- Who's Got The Body Wash? Patti Labelle Steps Into Old Spice Family Drama
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 28, 2021
In latest spot, Labelle plays the mother-in-law who aims to poach ...
- E.L.F. Cosmetics Pioneers Beauty Brands' Use Of Wattpad
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 25, 2021
E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,0 ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the wa ...
- Dunkin, Friendly's Get New CMOs
QSR Insider, Sarah Mahoney - Tuesday, June 22, 2021
Former Coca-Cola exec Rafael Acevedo is joining Dunkin' as CMO, while Friendly ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C Insider, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that bro ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to ...
- Match's Wedding Singers Beg You: Hook Up, Get Hitched
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2021
For its latest "get back out there, single people" push, Match releas ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. The ...
- Fast-Casual Chains Gaining, Moving Past 2019 Sales Levels
QSR Insider, Sarah Mahoney - Tuesday, June 15, 2021
Skies are brightening as the restaurant world looks to put the pandem ...
- Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
D2C Insider, Sarah Mahoney - Monday, June 14, 2021
The virtual platform aims to help women with polycystic ovary syndrome avo ...
- Marriage Survived Lockdown? EBay Thinks You Deserve Rewards
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 14, 2021
Ebay is launching the Refurb Registry, which sells only certified refurbished ite ...
- Signet Jewelers Ups Ad Spending To Catch Post-COVID Shoppers
Marketing Daily, Sarah Mahoney - Thursday, June 10, 2021
After sharp rise in sales, the company is predicting a downturn ...
- In First Campaign,Toymaker Melissa & Doug Touts Screen-Free Play
Marketing Daily, Sarah Mahoney - Wednesday, June 9, 2021
Spots feature a little girl who sends her stuffed dog on ...
- Staying Put: Target, Walmart, Gap Bet Big On Home
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2021
Target announced a collaboration between its Opalhouse home-furnishings brand with designer Justi ...
- What Won't Change? Demand For Trust, Digital, Better CX
QSR Insider, Sarah Mahoney - Tuesday, June 8, 2021
New research from Market Force suggests that even as pandemic memories fad ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Merrell's Advice About Everything? #DoItOutdoors
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 7, 2021
The TV spot focuses on a family watching a backyard movie. Digit ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase throu ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 2, 2021
Best Buy is launching Lively Smart, billed as the "simplest smartphone yet ...
- Chipotle Launches 'Queen of Pride' Contest
QSR Insider, Sarah Mahoney - Wednesday, June 2, 2021
Chipotle hopes people love drag as much as burritos, with its first-ev ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify period ...
- With Revenues Roaring, Target Switches Ad Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 27, 2021
Called "What we value most shouldn't cost more," campaign is the fir ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedul ...
- To Boost Branding, Panera Redesigns Cafes
QSR Insider, Sarah Mahoney - Tuesday, May 25, 2021
Panera Bread is redesigning its restaurants, relocating ovens and expanding drive-throughs, hopi ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C Insider, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as ...
- Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 24, 2021
About 81% of advertisers surveyed fear backlash caused by "an inauthentic executi ...
