- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- Bullseye Bonanza As Target Shatters Forecasts
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2021
Analysts think the stellar results are an indication that even as ma ...
- Harry's Invites Guys To Finally Spread Their Wings
Marketing Daily, Sarah Mahoney - Tuesday, May 18, 2021
New ad reassures guys to go "Wings Up" as they gain confiden ...
- Urge To Splurge Powers Massive Gains At Walmart, Home Depot, Macy's
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 19, 2021
Macy's outdid expectations, but "is still a retailer in long-term decline," sa ...
- With Book It! Reboot, Pizza Hut Builds On 'Newstalgia'
QSR Insider, Sarah Mahoney - Tuesday, May 18, 2021
Pizza Hut is pepping up its classic Book It! reading program, givi ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C Insider, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach th ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...
- Q&A: Behind Uniqlo's New 'Made For All' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 14, 2021
With "no visible logo or pattern," brand aims "to be the foundati ...
- Axe Rethinks Manliness For Gen Z Guys
Marketing Daily, Sarah Mahoney - Wednesday, May 12, 2021
In latest ad, created by the Martin Agency, Axe's upbeat spokesmodel h ...
- Mattel Debuts Toy Takebacks, Pride-themed UNO
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2021
Mattel PlayBack is meant to recover and reuse materials from old Matt ...
- McDonald's Joins Massive 'We Can Do This' Campaign
QSR Insider, Sarah Mahoney - Tuesday, May 11, 2021
McDonald's is hoping to win over the vaccine-hesitant with signage and ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C Insider, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited ...
- Planet Fitness Plots A Path Out Of Pandemic Gloom, Weight Gain
Marketing Daily, Sarah Mahoney - Sunday, May 9, 2021
"Since the pandemic, some experts say rates of anxiety have tripled, a ...
- Will Back To Normal Mean Less For Etsy?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 7, 2021
It now expects second-quarter sales "to decelerate along with the rest ...
- Retailers, States Intensify Push To Reach Vaccine-Hesitant
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 6, 2021
Walmart, for one, is eliminating the need for vaccine appointments, with consume ...
- Under Armour Reinvests Sales Surge Into Marketing
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2021
Under Armour's first-quarter results indicate the brand, which has seen its sha ...
- Burger King Tries Bellying Up To Breakfast --- Again
QSR Insider, Sarah Mahoney - Tuesday, May 4, 2021
Burger King's parent is back in growth mode, with new initiatives ...
- Roman Brings Men's Health Products To Walmart
D2C Insider, Sarah Mahoney - Monday, May 3, 2021
Roman started in 2017 as a new D2C way to sell medicati ...
- Old Navy Puts Magic (Johnson) To Work
Marketing Daily, Sarah Mahoney - Monday, May 3, 2021
Campaign follows three different graduates of the retailer's "This Way ONward" j ...
- Amazon's Sales And Profits Rise To 'Staggering' Levels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 29, 2021
The company posted big gains in just about every division, barreling pa ...
- 7-Eleven Doubles Budget, Redefines Happiness For Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 29, 2021
The company has doubled its marketing spend in the last year a ...
- Flowers For Mom: #2 Most Popular Gift In Year Of Probable Record Spend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 28, 2021
1-800-Flowers and Teleflora aim to leverage this trend with new campaigns highlighti ...
- El Pollo Loco Starts 'Strong Like a Madre' Campaign
QSR Insider, Sarah Mahoney - Tuesday, April 27, 2021
El Pollo Loco wants to do more than serve Mom lunch th ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- Brands Still Can't Figure Out What Beauty Looks Like
Marketing Daily, Sarah Mahoney - Sunday, April 25, 2021
Major brands may think they've mastered diversity in their beauty marketing, b ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campai ...
- With Like New, Lululemon Joins Recommerce World
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Like New allows customers to trade gently used Lululemon items at ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Insider, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it ...
- Beautycounter Gets Big-Bucks Backing
D2C Insider, Sarah Mahoney - Monday, April 19, 2021
The new transaction values the company at $1 billion. Glossier, one ...
