- Byting Back: General Mills
Online Media Daily, Scott Hays - Tuesday, July 2, 2002
CPG giant evaluates rich media. ...
- ING Focuses On Internet Branding
Online Media Daily, Scott Hays - Friday, June 21, 2002
Financial services company ING, headquartered in Amsterdam, isn’t exactly a household na ...
- That’s Product Placement!
Online Media Daily, Scott Hays - Friday, June 7, 2002
As advertisers look for more impact, they look west to Hollywood. ...
- Byting Back: VISA
Online Media Daily, Scott Hays - Monday, April 29, 2002
VISA entered the online advertising game for an entirely different reason th ...
- Case Study: Byting Back: General Mills
OMMA Magazine, Scott Hays - Thursday, October 24, 2002
CPG giant evaluates rich media ...
- Case Study: Byting Back
OMMA Magazine, Scott Hays - Thursday, October 24, 2002
Four Traditional Brands Try the Web ...
- iMarketing Resource Guide
OMMA Magazine, Scott Hays - Tuesday, September 4, 2001
Marketers who fail to capitalize on the weapons of our times undoubted ...
- Case Study: Byting Back: General Mills
OMMA Magazine, Scott Hays - Tuesday, July 9, 2002
CPG giant evaluates rich media. ...
- Case Study: Cross Into the Blue
OMMA Magazine, Scott Hays - Friday, May 24, 2002
To attract new recruits, the U.S. Air Force made a quantum le ...
- Case Study: Kmart Online: A Good Thing?
OMMA Magazine, Scott Hays - Wednesday, May 29, 2002
The giant retailer has changed its online business model several times, b ...
- Cool, Edgy, Artistic Absolut
OMMA Magazine, Scott Hays - Thursday, November 1, 2001
While media pundits spend their time delighting in the downward spiral ...
- Case Study: Web a Good Fit for Adidas
OMMA Magazine, Scott Hays - Thursday, March 7, 2002
It’s show time for the sporting goods manufacturer, which spent less th ...